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Trends Categories Media & Information

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Media & Information 82
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Wife and Marital Roleplay
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Pornography Consumption
    • Relationship Dynamics
    • Social Norms
    • Culture
    • Intimacy
    • Media & Information

    Increased interest in "wife" and marital searches, alongside boundary-pushing terms like "cuckold wife" and "wife swap," reflects a fascination with traditional roles and exploring boundaries within committed relationships.

    PornHub: 2024 year in review
    Wife and Marital Roleplay
    Increased interest in "wife" and marital searches, alongside boundary-pushing terms like "cuckold wife" and "wife swap," reflects a fascination with traditional roles and exploring boundaries…
    Impact Areas Pornography Consumption, Relationship Dynamics, Social Norms
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Culture, Intimacy, Media & Information
  • Short-Form Video Dominance
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Advertising
    • Content creation
    • E-commerce
    • Social Media Marketing
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    Short-form video, particularly Reels, is experiencing explosive growth and driving significant engagement and marketing effectiveness.

    Meta: Rethinking media mix effectiveness
    Short-Form Video Dominance
    Short-form video, particularly Reels, is experiencing explosive growth and driving significant engagement and marketing effectiveness.
    Impact Areas Advertising, Content creation, E-commerce, Social Media Marketing
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Media & Information
  • The Power of Trust
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Brand Building
    • Consumer Behavior
    • Marketing communication
    • Brands & Advertising
    • Consumer Attitudes
    • Media & Information

    In an information-saturated world, trust in authentic sources, including brands, is paramount, but discerning credible information is increasingly challenging.

    Ipsos: Global trends 10th anniversary...
    The Power of Trust
    In an information-saturated world, trust in authentic sources, including brands, is paramount, but discerning credible information is increasingly challenging.
    Impact Areas Brand Building, Consumer Behavior, Marketing communication
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Media & Information
  • Declining Trust in News
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Advertising
    • Journalism
    • Politics
    • Public Relations
    • Brands & Advertising
    • Media & Information

    Public trust in news sources is declining due to bias, sensationalism, and disinformation, impacting both news organizations and brands.

    Ipsos: What the future news
    Declining Trust in News
    Public trust in news sources is declining due to bias, sensationalism, and disinformation, impacting both news organizations and brands.
    Impact Areas Advertising, Journalism, Politics, Public Relations
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Media & Information
  • Free News Consumption Dominates
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Advertising
    • Digital Media
    • Journalism
    • Newspapers
    • Business & Commerce
    • Media & Information

    The majority of Americans consume only free news, creating a financial challenge for news organizations and impacting the quality of journalism.

    Ipsos: What the future news
    Free News Consumption Dominates
    The majority of Americans consume only free news, creating a financial challenge for news organizations and impacting the quality of journalism.
    Impact Areas Advertising, Digital Media, Journalism, Newspapers
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Media & Information
  • AI-Driven News Creation
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Content creation
    • Journalism
    • News Consumption
    • Social Media
    • Data & Privacy
    • Emerging Technology
    • Media & Information

    Artificial intelligence is transforming news creation, offering opportunities for automation and personalization but also raising concerns about bias and disinformation.

    Ipsos: What the future news
    AI-Driven News Creation
    Artificial intelligence is transforming news creation, offering opportunities for automation and personalization but also raising concerns about bias and disinformation.
    Impact Areas Content creation, Journalism, News Consumption, Social Media
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Data & Privacy, Emerging Technology, Media & Information
  • Privacy-Focused Monetization
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer Behavior
    • Data Privacy
    • Digital Advertising
    • News Media
    • Brands & Advertising
    • Data & Privacy
    • Media & Information

    The decline of third-party cookies is forcing news organizations and brands to explore new, privacy-focused monetization models.

    Ipsos: What the future news
    Privacy-Focused Monetization
    The decline of third-party cookies is forcing news organizations and brands to explore new, privacy-focused monetization models.
    Impact Areas Consumer Behavior, Data Privacy, Digital Advertising, News Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Data & Privacy, Media & Information
  • Resurgence of Local News
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Civic Engagement
    • Digital Media
    • Journalism
    • Local Communities
    • Business & Commerce
    • Media & Information

    Despite the decline of traditional local news outlets, there are signs of a resurgence driven by community needs and innovative funding models.

    Ipsos: What the future news
    Resurgence of Local News
    Despite the decline of traditional local news outlets, there are signs of a resurgence driven by community needs and innovative funding models.
    Impact Areas Civic Engagement, Digital Media, Journalism, Local Communities
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Media & Information
  • Importance of News Literacy
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Civic Engagement
    • Critical Thinking
    • Education
    • Media Consumption
    • Culture
    • Media & Information

    The increasing complexity of the information environment necessitates greater emphasis on news literacy education for future generations.

    Ipsos: What the future news
    Importance of News Literacy
    The increasing complexity of the information environment necessitates greater emphasis on news literacy education for future generations.
    Impact Areas Civic Engagement, Critical Thinking, Education, Media Consumption
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty
    Categories Culture, Media & Information
  • Disinformation Security
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Brand Management
    • Cybersecurity
    • Public Relations
    • Cybersecurity
    • Emerging Technology
    • Media & Information

    Combating the growing threat of disinformation through advanced technologies and strategies to verify information authenticity.

    Gartner: 2025 top tech trends
    Disinformation Security
    Combating the growing threat of disinformation through advanced technologies and strategies to verify information authenticity.
    Impact Areas Brand Management, Cybersecurity, Public Relations
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Cybersecurity, Emerging Technology, Media & Information
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