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Trends Categories Consumer Attitudes

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Consumer Attitudes 417
Brands & Advertising 360
Business & Commerce 795
Culture 169
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
Media & Information 82
Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Eco-Ethical High-Performance Beauty
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Biotech Ingredients
    • Circular Economy
    • Sustainable Packaging
    • Brands & Advertising
    • Consumer Attitudes
    • Sustainability

    Consumers demand sustainable beauty solutions that seamlessly blend ethical practices with high performance, pushing brands to address climate change and eco-ethical concerns.

    Mintel: 2025 Global Beauty and...
    Eco-Ethical High-Performance Beauty
    Consumers demand sustainable beauty solutions that seamlessly blend ethical practices with high performance, pushing brands to address climate change and eco-ethical concerns.
    Impact Areas Biotech Ingredients, Circular Economy, Sustainable Packaging
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Sustainability
  • Slow Living, Mindful Beauty
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Fragrance
    • Skincare
    • Wellness
    • Consumer Attitudes
    • Health & Wellness
    • Lifestyle

    Consumers are embracing a mindful, long-term approach to beauty, prioritizing prevention over repair and integrating nostalgic, sensory-rich experiences for holistic well-being.

    Mintel: 2025 Global Beauty and...
    Slow Living, Mindful Beauty
    Consumers are embracing a mindful, long-term approach to beauty, prioritizing prevention over repair and integrating nostalgic, sensory-rich experiences for holistic well-being.
    Impact Areas Fragrance, Skincare, Wellness
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Health & Wellness, Lifestyle
  • Fundamentally Nutritious Foods
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Food and beverage industry
    • Healthcare
    • Nutrition
    • Pharmaceutical Industry
    • Consumer Attitudes
    • Food & Drink
    • Health & Wellness

    Weight-loss drugs and rising health awareness are shifting consumer focus from functional foods to essential nutrients.

    Mintel: 2025 global food and...
    Fundamentally Nutritious Foods
    Weight-loss drugs and rising health awareness are shifting consumer focus from functional foods to essential nutrients.
    Impact Areas Food and beverage industry, Healthcare, Nutrition, Pharmaceutical Industry
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Health & Wellness
  • Rule Rebellion in Food
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Consumer Behavior
    • Food and beverage marketing
    • Product Innovation
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    Consumers are embracing "perfectly imperfect" eating habits, creating opportunities for brands that challenge conventional food norms.

    Mintel: 2025 global food and...
    Rule Rebellion in Food
    Consumers are embracing "perfectly imperfect" eating habits, creating opportunities for brands that challenge conventional food norms.
    Impact Areas Consumer Behavior, Food and beverage marketing, Product Innovation
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Hybrid Harvests: Tech & Nature
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Agriculture
    • Consumer perception of technology
    • Food production
    • Sustainability
    • Consumer Attitudes
    • Emerging Technology
    • Food & Drink

    Brands must demonstrate the symbiotic relationship between technology and agriculture to gain consumer acceptance and address food challenges.

    Mintel: 2025 global food and...
    Hybrid Harvests: Tech & Nature
    Brands must demonstrate the symbiotic relationship between technology and agriculture to gain consumer acceptance and address food challenges.
    Impact Areas Agriculture, Consumer perception of technology, Food production, Sustainability
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Emerging Technology, Food & Drink
  • China’s Deflationary Pressures
    • Navigating Global Uncertainty
    • Chinese economy
    • Commodity markets
    • Global economy
    • Business & Commerce
    • Consumer Attitudes
    • Finance & Money

    China faces deflationary risks similar to Japan in the late 1990s, requiring substantial stimulus to boost consumer confidence and stabilize the property sector.

    Mercer: Economic and market outlook...
    China’s Deflationary Pressures
    China faces deflationary risks similar to Japan in the late 1990s, requiring substantial stimulus to boost consumer confidence and stabilize the property sector.
    Impact Areas Chinese economy, Commodity markets, Global economy
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Finance & Money
  • Hyperconnected Consumers
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Customer service
    • E-commerce
    • Marketing
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    Mexican consumers are increasingly prioritizing convenience and utilizing multiple online and offline channels for a seamless shopping experience.

    Meta: MX Plan & Go...
    Hyperconnected Consumers
    Mexican consumers are increasingly prioritizing convenience and utilizing multiple online and offline channels for a seamless shopping experience.
    Impact Areas Customer service, E-commerce, Marketing, Retail
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes
  • AI-Driven Automation
    • AI-Driven Transformation
    • Advertising
    • Customer Relationship Management
    • Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Emerging Technology

    AI and automation are becoming crucial for advertising success, enabling marketers to optimize campaigns, personalize offers, and enhance customer experiences.

    Meta: MX Plan & Go...
    AI-Driven Automation
    AI and automation are becoming crucial for advertising success, enabling marketers to optimize campaigns, personalize offers, and enhance customer experiences.
    Impact Areas Advertising, Customer Relationship Management, Marketing
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Consumer Attitudes, Emerging Technology
  • Authentic Brand Connections
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Branding
    • Influencer marketing
    • Marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Building genuine connections between brands and consumers is becoming increasingly important, with creators playing a key role in fostering these relationships.

    Meta: MX Plan & Go...
    Authentic Brand Connections
    Building genuine connections between brands and consumers is becoming increasingly important, with creators playing a key role in fostering these relationships.
    Impact Areas Branding, Influencer marketing, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Inclusion Imperative for Growth
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Building
    • Consumer Behavior
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes
    • Culture

    Inclusivity is becoming a key driver of brand growth, influencing consumer purchasing decisions across diverse demographics.

    Kantar: Marketing trends 2025
    Inclusion Imperative for Growth
    Inclusivity is becoming a key driver of brand growth, influencing consumer purchasing decisions across diverse demographics.
    Impact Areas Brand Building, Consumer Behavior, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes, Culture
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