emerging
Knowledge-Powered Personalized Beauty
Consumers are leveraging knowledge and technology for customized, results-driven beauty routines, prioritizing individuality and long-term skin health.
Themes
Timeframe
near-term
Subcategories
Impact areas
Detailed Analysis
The beauty landscape is increasingly driven by informed consumers who prioritize functional efficacy and ingredient knowledge. Consumers are 'hacking' traditional practices, embracing biotech, and using AI for tailored solutions. This reflects a shift towards smart beauty practices that leverage personal knowledge and technological advancements, allowing consumers to 'work smarter, not harder' in their routines.
Context Signals
81% of Chinese consumers prioritize brand values alignment when purchasing.
Rise in popularity of professional treatments like lasers and Botox among younger generations.
Pola's APEX skincare range uses Motion Scan Technology and skin data for customized solutions.
Edge
AR glasses will offer real-time makeup and skincare guidance.
Virtual influencers powered by generative AI will offer personalized advice.
Hyper-personalization with skincare products using ingredients derived from a customer's cells.
