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Trends Categories Consumer Attitudes

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Consumer Attitudes 417
Brands & Advertising 360
Business & Commerce 795
Culture 169
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
Media & Information 82
Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Human-Centric Technology
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • AI Integration
    • Customer Experience
    • Product Development
    • Service Design
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    Technology is moving behind the scenes, enabling more human and authentic interactions, prioritizing seamless experiences that feel less digital.

    Red Antler: 2025 State of...
    Human-Centric Technology
    Technology is moving behind the scenes, enabling more human and authentic interactions, prioritizing seamless experiences that feel less digital.
    Impact Areas AI Integration, Customer Experience, Product Development, Service Design
    Themes Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Humor Outperforms Polish
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Personality
    • Content Marketing
    • Social Media Engagement
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Memes and funny posts are outperforming highly-produced, product-focused content, demonstrating the power of lighthearted engagement.

    HubSpot: 2024 social trends report
    Humor Outperforms Polish
    Memes and funny posts are outperforming highly-produced, product-focused content, demonstrating the power of lighthearted engagement.
    Impact Areas Brand Personality, Content Marketing, Social Media Engagement
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Hybrid Events Dominate
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Community Engagement
    • Event management
    • Fundraising
    • Business & Commerce
    • Consumer Attitudes
    • Digital Platforms

    Hybrid events continue to be the preferred format, offering flexibility and broader reach.

    HubSpot: Nonprofit marketing and fundraising...
    Hybrid Events Dominate
    Hybrid events continue to be the preferred format, offering flexibility and broader reach.
    Impact Areas Community Engagement, Event management, Fundraising
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  • Hybrid Harvests: Tech & Nature
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Agriculture
    • Consumer perception of technology
    • Food production
    • Sustainability
    • Consumer Attitudes
    • Emerging Technology
    • Food & Drink

    Brands must demonstrate the symbiotic relationship between technology and agriculture to gain consumer acceptance and address food challenges.

    Mintel: 2025 global food and...
    Hybrid Harvests: Tech & Nature
    Brands must demonstrate the symbiotic relationship between technology and agriculture to gain consumer acceptance and address food challenges.
    Impact Areas Agriculture, Consumer perception of technology, Food production, Sustainability
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Emerging Technology, Food & Drink
  • Hyper Rawness: Sensory Disruption
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Advertising & Branding
    • Design
    • Food & Beverage
    • Materials
    • Media & Entertainment
    • Consumer Attitudes
    • Culture
    • Lifestyle

    Consumers are seeking out raw, unprocessed aesthetics and experiences that challenge traditional notions of comfort and stimulate the senses.

    Nextatlas: Unveiling 2025
    Hyper Rawness: Sensory Disruption
    Consumers are seeking out raw, unprocessed aesthetics and experiences that challenge traditional notions of comfort and stimulate the senses.
    Impact Areas Advertising & Branding, Design, Food & Beverage, Materials, Media & Entertainment
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods
    Categories Consumer Attitudes, Culture, Lifestyle
  • Hyper-Connected Ecosystems
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Banking
    • Financial Services
    • Fintech
    • Business & Commerce
    • Consumer Attitudes
    • Digital Platforms

    BFS companies are moving towards hyper-connected ecosystems, enabling personalized customer engagement and fostering partnerships.

    WNS: Top 5 banking and...
    Hyper-Connected Ecosystems
    BFS companies are moving towards hyper-connected ecosystems, enabling personalized customer engagement and fostering partnerships.
    Impact Areas Banking, Financial Services, Fintech
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  • Hyper-Personalization through AI
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • Consumer goods
    • Financial Services
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    AI, particularly generative AI, enables businesses to create highly personalized products, services, and experiences, driving customer loyalty and revenue growth.

    Accenture: Navigating the great value...
    Hyper-Personalization through AI
    AI, particularly generative AI, enables businesses to create highly personalized products, services, and experiences, driving customer loyalty and revenue growth.
    Impact Areas Consumer goods, Financial Services, Retail
    Themes AI-Driven Transformation, Experiences Over Material Goods
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Hyper-Personalized Nutrition
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Food Industry
    • Health and Wellness
    • Pharmaceutical Industry
    • Consumer Attitudes
    • Food & Drink
    • Health & Wellness

    Personalized nutrition is gaining traction, driven by a growing awareness of the impact of hormones and the limitations of GLP-1 drugs.

    Tastewise: Flavor chase top trend...
    Hyper-Personalized Nutrition
    Personalized nutrition is gaining traction, driven by a growing awareness of the impact of hormones and the limitations of GLP-1 drugs.
    Impact Areas Food Industry, Health and Wellness, Pharmaceutical Industry
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Health & Wellness
  • Hyperconnected Consumers
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Customer Experience
    • E-commerce
    • Marketing
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    Brazilian consumers are increasingly prioritizing convenience and omnichannel shopping journeys, blending online and offline experiences.

    Meta: BR plan & go...
    Hyperconnected Consumers
    Brazilian consumers are increasingly prioritizing convenience and omnichannel shopping journeys, blending online and offline experiences.
    Impact Areas Customer Experience, E-commerce, Marketing, Retail
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes
  • Hyperconnected Consumers
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Customer service
    • E-commerce
    • Marketing
    • Retail
    • Business & Commerce
    • Consumer Attitudes

    Mexican consumers are increasingly prioritizing convenience and utilizing multiple online and offline channels for a seamless shopping experience.

    Meta: MX Plan & Go...
    Hyperconnected Consumers
    Mexican consumers are increasingly prioritizing convenience and utilizing multiple online and offline channels for a seamless shopping experience.
    Impact Areas Customer service, E-commerce, Marketing, Retail
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes
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