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Trends Categories Business & Commerce

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Business & Commerce 795
Brands & Advertising 360
Consumer Attitudes 417
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Digital Platforms 192
Emerging Technology 367
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Finance & Money 207
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The Home 9
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • WhatsApp Commerce
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Communication
    • Customer service
    • E-commerce
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    WhatsApp is becoming a preferred channel for customer communication and commerce, offering convenience and personalized interactions.

    Meta: MX Plan & Go...
    WhatsApp Commerce
    WhatsApp is becoming a preferred channel for customer communication and commerce, offering convenience and personalized interactions.
    Impact Areas Communication, Customer service, E-commerce, Marketing
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Rise of Content Creators
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • E-commerce
    • Marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Influencers and content creators are increasingly driving brand engagement and purchase decisions, especially among Gen Z.

    Meta: Rethinking media mix effectiveness
    Rise of Content Creators
    Influencers and content creators are increasingly driving brand engagement and purchase decisions, especially among Gen Z.
    Impact Areas Advertising, E-commerce, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Messaging for Business Growth
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Communication
    • Customer service
    • Marketing
    • Sales
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Messaging is becoming a crucial channel for businesses to connect with customers, build relationships, and drive conversions.

    Meta: Rethinking media mix effectiveness
    Messaging for Business Growth
    Messaging is becoming a crucial channel for businesses to connect with customers, build relationships, and drive conversions.
    Impact Areas Communication, Customer service, Marketing, Sales
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Digital Brand Building
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Management
    • Digital Advertising
    • Marketing Strategy
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Digital platforms are becoming increasingly important for long-term brand building, offering cost-effective reach and engagement.

    Meta: Rethinking media mix effectiveness
    Digital Brand Building
    Digital platforms are becoming increasingly important for long-term brand building, offering cost-effective reach and engagement.
    Impact Areas Brand Management, Digital Advertising, Marketing Strategy
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Chain Reaction Disruptions
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Trust
    • Food Security
    • Food supply chains
    • Global Trade
    • Brands & Advertising
    • Business & Commerce
    • Food & Drink

    Frequent supply chain disruptions require brands to build trust and transparency around new origins, ingredients, and flavors.

    Mintel: 2025 global food and...
    Chain Reaction Disruptions
    Frequent supply chain disruptions require brands to build trust and transparency around new origins, ingredients, and flavors.
    Impact Areas Consumer Trust, Food Security, Food supply chains, Global Trade
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Food & Drink
  • AI-Driven Productivity Boost
    • AI-Driven Transformation
    • Business investment
    • Global economy
    • Labor markets
    • Business & Commerce
    • Emerging Technology
    • Finance & Money

    Artificial intelligence is poised to significantly enhance productivity and economic growth, potentially offsetting some inflationary pressures.

    Mercer: Economic and market outlook...
    AI-Driven Productivity Boost
    Artificial intelligence is poised to significantly enhance productivity and economic growth, potentially offsetting some inflationary pressures.
    Impact Areas Business investment, Global economy, Labor markets
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, Finance & Money
  • Trump’s Tariff Uncertainty
    • Navigating Global Uncertainty
    • Chinese economy
    • Emerging Markets
    • Global Trade
    • US economy
    • Business & Commerce
    • Finance & Money
    • Government & Politics

    President-elect Trump's proposed tariffs on Chinese and other imports introduce significant uncertainty and downside risks to global growth.

    Mercer: Economic and market outlook...
    Trump’s Tariff Uncertainty
    President-elect Trump's proposed tariffs on Chinese and other imports introduce significant uncertainty and downside risks to global growth.
    Impact Areas Chinese economy, Emerging Markets, Global Trade, US economy
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Government & Politics
  • China’s Deflationary Pressures
    • Navigating Global Uncertainty
    • Chinese economy
    • Commodity markets
    • Global economy
    • Business & Commerce
    • Consumer Attitudes
    • Finance & Money

    China faces deflationary risks similar to Japan in the late 1990s, requiring substantial stimulus to boost consumer confidence and stabilize the property sector.

    Mercer: Economic and market outlook...
    China’s Deflationary Pressures
    China faces deflationary risks similar to Japan in the late 1990s, requiring substantial stimulus to boost consumer confidence and stabilize the property sector.
    Impact Areas Chinese economy, Commodity markets, Global economy
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Finance & Money
  • Japanese Yen Resurgence
    • Navigating Global Uncertainty
    • Currency markets
    • International Trade
    • Japanese economy
    • Business & Commerce
    • Finance & Money

    The Japanese yen is poised for appreciation due to shifting interest rate differentials, unwinding of short positions, and its undervalued status.

    Mercer: Economic and market outlook...
    Japanese Yen Resurgence
    The Japanese yen is poised for appreciation due to shifting interest rate differentials, unwinding of short positions, and its undervalued status.
    Impact Areas Currency markets, International Trade, Japanese economy
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Accelerated Business Reinvention
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • All industries
    • Business Models
    • Organizational structures
    • Business & Commerce
    • Emerging Technology

    Technological disruption necessitates change-agile cultures and organizational redesign for new business models.

    Mercer: HR trends for 2025
    Accelerated Business Reinvention
    Technological disruption necessitates change-agile cultures and organizational redesign for new business models.
    Impact Areas All industries, Business Models, Organizational structures
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Emerging Technology
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