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Trends Categories Business & Commerce

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Business & Commerce 795
Brands & Advertising 360
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Deepfake Defense
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • Cybersecurity
    • Fraud
    • Misinformation
    • Social Engineering
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology

    The rise of deepfakes poses a significant threat to trust and security, requiring organizations to develop new strategies for detection and mitigation.

    Infotech: Tech trends 2025
    Deepfake Defense
    The rise of deepfakes poses a significant threat to trust and security, requiring organizations to develop new strategies for detection and mitigation.
    Impact Areas Cybersecurity, Fraud, Misinformation, Social Engineering
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Cybersecurity, Emerging Technology
  • DeFi Resurgence and Evolution
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Decentralized Exchanges (DEXs)
    • Decentralized Finance (DeFi)
    • Financial Services
    • Business & Commerce
    • Finance & Money

    Decentralized finance (DeFi) is experiencing a resurgence, driven by a shift towards sustainable yields, real-world use cases, and increased regulatory clarity.

    Coinbase: 2025 crypto market outlook
    DeFi Resurgence and Evolution
    Decentralized finance (DeFi) is experiencing a resurgence, driven by a shift towards sustainable yields, real-world use cases, and increased regulatory clarity.
    Impact Areas Decentralized Exchanges (DEXs), Decentralized Finance (DeFi), Financial Services
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Finance & Money
  • Deglobalization Continues
    • Navigating Global Uncertainty
    • Global Trade
    • Manufacturing
    • National Security
    • Supply Chains
    • Business & Commerce
    • Finance & Money
    • Global Challenges

    The trend of deglobalization, driven by various factors including geopolitical tensions and technological changes, is expected to persist, creating both risks and opportunities.

    UBS: Year ahead 2025
    Deglobalization Continues
    The trend of deglobalization, driven by various factors including geopolitical tensions and technological changes, is expected to persist, creating both risks and opportunities.
    Impact Areas Global Trade, Manufacturing, National Security, Supply Chains
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Global Challenges
  • Delayed Investment Cycle
    • Navigating Global Uncertainty
    • Business Confidence
    • Global economy
    • Investment
    • Business & Commerce
    • Finance & Money
    • Government & Politics

    The anticipated revival of the investment cycle is postponed to early 2025 due to persistent uncertainty and a wait-and-see approach by businesses.

    Allianz: Global economic outlook 2024-2025
    Delayed Investment Cycle
    The anticipated revival of the investment cycle is postponed to early 2025 due to persistent uncertainty and a wait-and-see approach by businesses.
    Impact Areas Business Confidence, Global economy, Investment
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Government & Politics
  • Demographic Shifts Shape Spending
    • Navigating Global Uncertainty
    • Education
    • Healthcare
    • Retirement Planning
    • Social Services
    • Business & Commerce
    • Global Challenges

    Changing demographics, including aging populations and youth bulges, are influencing the type of infrastructure needed.

    PwC: Capital project and infrastructure...
    Demographic Shifts Shape Spending
    Changing demographics, including aging populations and youth bulges, are influencing the type of infrastructure needed.
    Impact Areas Education, Healthcare, Retirement Planning, Social Services
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Global Challenges
  • Digital B2B Sales Growth
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Customer Experience
    • E-commerce
    • Sales
    • Business & Commerce
    • Digital Platforms

    Digital sales channels will process over half of large B2B purchases in 2025, driven by the preferences of younger buyers.

    Forrester: Predictions 2025 B2B sales
    Digital B2B Sales Growth
    Digital sales channels will process over half of large B2B purchases in 2025, driven by the preferences of younger buyers.
    Impact Areas Customer Experience, E-commerce, Sales
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Digital Platforms
  • Digital Brand Building
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Management
    • Digital Advertising
    • Marketing Strategy
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Digital platforms are becoming increasingly important for long-term brand building, offering cost-effective reach and engagement.

    Meta: Rethinking media mix effectiveness
    Digital Brand Building
    Digital platforms are becoming increasingly important for long-term brand building, offering cost-effective reach and engagement.
    Impact Areas Brand Management, Digital Advertising, Marketing Strategy
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Digital Core for Luxury
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Customer Relationship Management
    • Marketing
    • Operations
    • Supply chain
    • Brands & Advertising
    • Business & Commerce
    • Emerging Technology

    A robust digital core, encompassing digital platforms, data & AI, and secure infrastructure, is essential for luxury brands to drive operational excellence and enhance brand desirability.

    Accenture: How luxury brands are...
    Digital Core for Luxury
    A robust digital core, encompassing digital platforms, data & AI, and secure infrastructure, is essential for luxury brands to drive operational excellence and enhance brand…
    Impact Areas Customer Relationship Management, Marketing, Operations, Supply chain
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Emerging Technology
  • Digital Debt Overwhelm
    • AI-Driven Transformation
    • AI Adoption
    • Employee Wellbeing
    • Productivity
    • Work-life balance
    • Business & Commerce
    • Emerging Technology
    • The Workplace

    Employees are struggling with the increasing pace and volume of work, contributing to burnout and driving the adoption of AI for relief.

    Microsoft: 2024 Work Trend Index...
    Digital Debt Overwhelm
    Employees are struggling with the increasing pace and volume of work, contributing to burnout and driving the adoption of AI for relief.
    Impact Areas AI Adoption, Employee Wellbeing, Productivity, Work-life balance
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, The Workplace
  • Digital Disruption and AI
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Business Models
    • Cybersecurity
    • Product Development
    • Talent Management
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology

    Digital disruption, particularly driven by AI, is rapidly transforming businesses and increasing cybersecurity and talent risks.

    ECIIA: Asia Pacific risk in...
    Digital Disruption and AI
    Digital disruption, particularly driven by AI, is rapidly transforming businesses and increasing cybersecurity and talent risks.
    Impact Areas Business Models, Cybersecurity, Product Development, Talent Management
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Cybersecurity, Emerging Technology
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