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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
System modernization, particularly in data infrastructure, is crucial for leveraging AI and driving business transformation, but internal barriers like lack of skills pose challenges.
Data-Driven System Modernization- AI-Driven Transformation
- Technology
- Telecommunications
- Business & Commerce
- Data & Privacy
- Emerging Technology
System modernization, particularly in data infrastructure, is crucial for leveraging AI and driving business transformation, but internal barriers like lack of skills pose challenges.
Publicis Sapient: Guide to next...Data-Driven System Modernization
System modernization, particularly in data infrastructure, is crucial for leveraging AI and driving business transformation, but internal barriers like lack of skills pose challenges.
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Short Trend Summary
Decentralized physical infrastructure networks (DePIN) are transforming real-world distribution problems by bootstrapping resource networks.
Decentralized Physical Infrastructure- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Infrastructure
- Resource Allocation
- Telecommunications
- Business & Commerce
- Emerging Technology
- Global Challenges
Decentralized physical infrastructure networks (DePIN) are transforming real-world distribution problems by bootstrapping resource networks.
Coinbase: 2025 crypto market outlookDecentralized Physical Infrastructure
Decentralized physical infrastructure networks (DePIN) are transforming real-world distribution problems by bootstrapping resource networks. 
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Short Trend Summary
Rising TV advertising costs and the democratization of online platforms are driving a shift away from traditional brand-building channels.
Decline of Traditional Media- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Digital Marketing
- Media
- Television
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Rising TV advertising costs and the democratization of online platforms are driving a shift away from traditional brand-building channels.
Smallworld: How brands win in...Decline of Traditional Media
Rising TV advertising costs and the democratization of online platforms are driving a shift away from traditional brand-building channels. 
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Short Trend Summary
Brand loyalty is decreasing due to price sensitivity, but loyalty program usage is increasing as consumers seek value.
Declining Brand Loyalty- Navigating Global Uncertainty
- Values-Driven Consumption
- Brand strategy
- Consumer Behavior
- Loyalty Programs
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Brand loyalty is decreasing due to price sensitivity, but loyalty program usage is increasing as consumers seek value.
Forrester: Predictions 2025 B2C CXDeclining Brand Loyalty
Brand loyalty is decreasing due to price sensitivity, but loyalty program usage is increasing as consumers seek value. 
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Short Trend Summary
Traditional competitive advantages are eroding due to increased market fluidity, rapid innovation, and abundant choices for consumers.
Declining Competitive Advantage- AI-Driven Transformation
- Navigating Global Uncertainty
- All industries
- Business Strategy
- Innovation
- Business & Commerce
- Emerging Technology
Traditional competitive advantages are eroding due to increased market fluidity, rapid innovation, and abundant choices for consumers.
Interbrand: Best Global Brands ReportDeclining Competitive Advantage
Traditional competitive advantages are eroding due to increased market fluidity, rapid innovation, and abundant choices for consumers. 
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Short Trend Summary
Heightened customer expectations, fueled by economic pressures and competitive landscapes, are driving a decline in loyalty, making it easier for customers to switch brands after negative experiences.
Declining Customer Loyalty- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Banking
- Food Service
- Hospitality
- Internet Service Providers
- Retail
- Utilities
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Heightened customer expectations, fueled by economic pressures and competitive landscapes, are driving a decline in loyalty, making it easier for customers to switch brands after negative experiences.
Qualtrics: 2025 Consumer Trends ReportDeclining Customer Loyalty
Heightened customer expectations, fueled by economic pressures and competitive landscapes, are driving a decline in loyalty, making it easier for customers to switch brands after… 
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Short Trend Summary
Global inflation is steadily decreasing, with advanced economies projected to reach their targets sooner than emerging markets and developing economies.
Declining Global Inflation- Navigating Global Uncertainty
- Economic Growth
- Financial Markets
- Monetary Policy
- Business & Commerce
- Finance & Money
Global inflation is steadily decreasing, with advanced economies projected to reach their targets sooner than emerging markets and developing economies.
IMF: Annual report 2024Declining Global Inflation
Global inflation is steadily decreasing, with advanced economies projected to reach their targets sooner than emerging markets and developing economies. 
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Short Trend Summary
Despite the shift towards community-centricity, there's a concerning decrease in general operating support, multiyear, and capacity-building grants.
Declining Operational Grants- Navigating Global Uncertainty
- The Power of Community and Connection
- Financial Health of Nonprofits
- Grantmaking Effectiveness
- Nonprofit Sustainability
- Business & Commerce
- Finance & Money
Despite the shift towards community-centricity, there's a concerning decrease in general operating support, multiyear, and capacity-building grants.
Family Philanthropy: Trends 2025 results...Declining Operational Grants
Despite the shift towards community-centricity, there's a concerning decrease in general operating support, multiyear, and capacity-building grants. 
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Short Trend Summary
Foundations are communicating less about their work, including giving priorities and processes, potentially hindering transparency and trust.
Decreased Communication- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Accountability
- Stakeholder Relationships
- Transparency
- Business & Commerce
- Media & Information
Foundations are communicating less about their work, including giving priorities and processes, potentially hindering transparency and trust.
McKinsey: Family philanthropy trends 2025:...Decreased Communication
Foundations are communicating less about their work, including giving priorities and processes, potentially hindering transparency and trust. 
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Short Trend Summary
Advertisers are moving beyond one-off campaigns to forge deeper, longer-term partnerships with creators, prioritizing authenticity and audience trust.
Deepening Creator Partnerships- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand Partnerships
- Content creation
- Influencer marketing
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Advertisers are moving beyond one-off campaigns to forge deeper, longer-term partnerships with creators, prioritizing authenticity and audience trust.
Audacy: Share of audio trendsDeepening Creator Partnerships
Advertisers are moving beyond one-off campaigns to forge deeper, longer-term partnerships with creators, prioritizing authenticity and audience trust. 
