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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Digital Fatigue Impacts Streaming
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Entertainment
    • OTT Advertising
    • Video Streaming
    • Business & Commerce
    • Consumer Attitudes
    • Entertainment

    While monetization remains strong, streaming apps face declining engagement due to digital fatigue, competition, and macroeconomic factors.

    Sensor Tower: State of mobile...
    Digital Fatigue Impacts Streaming
    While monetization remains strong, streaming apps face declining engagement due to digital fatigue, competition, and macroeconomic factors.
    Impact Areas Entertainment, OTT Advertising, Video Streaming
    Themes Experiences Over Material Goods, Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Entertainment
  • Digital Fundraising Growth
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Donor engagement
    • Fundraising
    • Online giving
    • Business & Commerce
    • Digital Platforms
    • Finance & Money

    Digital fundraising continues to gain traction as donors increasingly prefer online giving methods.

    HubSpot: Nonprofit marketing and fundraising...
    Digital Fundraising Growth
    Digital fundraising continues to gain traction as donors increasingly prefer online giving methods.
    Impact Areas Donor engagement, Fundraising, Online giving
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Digital Platforms, Finance & Money
  • Digital Identity Personalizes Experiences
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • Customer data management
    • Guest experience
    • Loyalty Programs
    • Business & Commerce
    • Data & Privacy
    • Travel & Tourism

    Digital identity is transforming the guest journey, enabling personalized rewards and smoother experiences through destination loyalty programs.

    Publicis Sapient: Guide to Next...
    Digital Identity Personalizes Experiences
    Digital identity is transforming the guest journey, enabling personalized rewards and smoother experiences through destination loyalty programs.
    Impact Areas Customer data management, Guest experience, Loyalty Programs
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Data & Privacy, Travel & Tourism
  • Digital Luxury Path to Purchase
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Digital Marketing
    • E-commerce
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    The luxury customer journey is increasingly digital, with online touchpoints playing a crucial role in all stages, from discovery to post-purchase.

    Ipsos: Snapchat exploring trends in...
    Digital Luxury Path to Purchase
    The luxury customer journey is increasingly digital, with online touchpoints playing a crucial role in all stages, from discovery to post-purchase.
    Impact Areas Digital Marketing, E-commerce, Social Media Marketing
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Digital Media Growth
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Advertising
    • Media
    • Western Europe
    • Brands & Advertising
    • Business & Commerce
    • Media & Information

    Digital media is gaining prominence in Western Europe, particularly in the Netherlands and the U.K., while traditional media remains significant.

    Nielsen: Ad Intel Q4 International...
    Digital Media Growth
    Digital media is gaining prominence in Western Europe, particularly in the Netherlands and the U.K., while traditional media remains significant.
    Impact Areas Advertising, Media, Western Europe
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Media & Information
  • Digital Real Estate
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • The Blurring of Physical and Digital Realities
    • Data Centers
    • Property Technology (PropTech)
    • Real estate
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology

    The real estate sector is experiencing increasing digitization, driven by data consumption growth and the rise of technologies like cloud computing and IoT, leading to increased demand for data centers and innovative digital solutions.

    European Bank: Real estate sector...
    Digital Real Estate
    The real estate sector is experiencing increasing digitization, driven by data consumption growth and the rise of technologies like cloud computing and IoT, leading to…
    Impact Areas Data Centers, Property Technology (PropTech), Real estate
    Themes AI-Driven Transformation, Navigating Global Uncertainty, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Cybersecurity, Emerging Technology
  • Digital Services Drive Revenue
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Automotive
    • Customer service
    • Software
    • Business & Commerce
    • Consumer Attitudes
    • Digital Platforms

    OEMs are seeking new revenue streams through digital services, but face challenges in offering valuable features and bridging the gap between technology and customer needs.

    Publicis Sapient: Guide to next...
    Digital Services Drive Revenue
    OEMs are seeking new revenue streams through digital services, but face challenges in offering valuable features and bridging the gap between technology and customer needs.
    Impact Areas Automotive, Customer service, Software
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  • Digital Transformation Acceleration
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • All industries
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology

    Rapid advancements in digital technologies are transforming industries and reshaping business operations.

    Firjan: Report macrotendencias 2025 2026
    Digital Transformation Acceleration
    Rapid advancements in digital technologies are transforming industries and reshaping business operations.
    Impact Areas All industries
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Cybersecurity, Emerging Technology
  • Digital Twin Integration is Key
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Application Development
    • Data management
    • Operational Efficiency
    • Business & Commerce
    • Data & Privacy
    • Emerging Technology

    Higher levels of digital twin integration correlate with increased engagement in industrial metaverse applications, highlighting the importance of a unified data environment.

    Siemens: Industrial Metaverse Research Study
    Digital Twin Integration is Key
    Higher levels of digital twin integration correlate with increased engagement in industrial metaverse applications, highlighting the importance of a unified data environment.
    Impact Areas Application Development, Data management, Operational Efficiency
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Data & Privacy, Emerging Technology
  • Digital-First B2B Buying
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • B2B Marketing
    • Customer Experience
    • Sales
    • Business & Commerce
    • Digital Platforms

    B2B buying is increasingly digital, demanding personalized, omnichannel experiences.

    B2B Group: B2B media in...
    Digital-First B2B Buying
    B2B buying is increasingly digital, demanding personalized, omnichannel experiences.
    Impact Areas B2B Marketing, Customer Experience, Sales
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Digital Platforms
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