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Trends Categories Business & Commerce

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Business & Commerce 795
Brands & Advertising 360
Consumer Attitudes 417
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Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
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Finance & Money 207
Food & Drink 71
Global Challenges 105
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Health & Wellness 80
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The Home 9
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Personalized Flying Experiences
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Airlines
    • In-flight entertainment
    • Passenger experience
    • Business & Commerce
    • Emerging Technology
    • Travel & Tourism

    Airlines are leveraging technology to offer highly personalized in-flight entertainment and services tailored to individual passenger preferences.

    Amadeus: Globetrender travel trends 2025
    Personalized Flying Experiences
    Airlines are leveraging technology to offer highly personalized in-flight entertainment and services tailored to individual passenger preferences.
    Impact Areas Airlines, In-flight entertainment, Passenger experience
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology, Travel & Tourism
  • Personalized Customization Demand
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Food and beverage
    • Healthcare
    • Manufacturing
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    Demand for personalized products and services continues to grow, driven by AI and 3D printing.

    Abstrato Ventures: Macrotendencias 2024 2025
    Personalized Customization Demand
    Demand for personalized products and services continues to grow, driven by AI and 3D printing.
    Impact Areas Food and beverage, Healthcare, Manufacturing, Retail
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Personalized Campaigns
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Donor engagement
    • Fundraising
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Segmentation and personalized campaigns are essential for boosting engagement and donor retention.

    HubSpot: Nonprofit marketing and fundraising...
    Personalized Campaigns
    Segmentation and personalized campaigns are essential for boosting engagement and donor retention.
    Impact Areas Donor engagement, Fundraising, Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Personalized Banking & Privacy
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Banking
    • Customer Experience
    • Data Privacy
    • Security
    • Business & Commerce
    • Cybersecurity
    • Data & Privacy

    Banks are leveraging data and AI to personalize customer experiences while navigating the challenges of data privacy and security.

    Publicis Sapient: Guide to next...
    Personalized Banking & Privacy
    Banks are leveraging data and AI to personalize customer experiences while navigating the challenges of data privacy and security.
    Impact Areas Banking, Customer Experience, Data Privacy, Security
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Business & Commerce, Cybersecurity, Data & Privacy
  • Personalized Ad Creative
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Ad Creative
    • Conversion Optimization
    • Personalization
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Dynamic ad solutions are enabling personalized creative elements, tailoring messages to individual listeners based on factors like demographics, past behavior, and context.

    Audacy: Share of audio trends
    Personalized Ad Creative
    Dynamic ad solutions are enabling personalized creative elements, tailoring messages to individual listeners based on factors like demographics, past behavior, and context.
    Impact Areas Ad Creative, Conversion Optimization, Personalization
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Persistent Inflation Concerns
    • Navigating Global Uncertainty
    • Business Strategy
    • Consumer Spending
    • Economic Policy
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Finance & Money

    Despite decelerating inflation, consumers remain highly sensitive to price increases, impacting their perception of the economy and spending habits.

    Coefficient Capital: Consumer trends 2025
    Persistent Inflation Concerns
    Despite decelerating inflation, consumers remain highly sensitive to price increases, impacting their perception of the economy and spending habits.
    Impact Areas Business Strategy, Consumer Spending, Economic Policy, Retail
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Finance & Money
  • Persistent Economic Anxiety
    • Navigating Global Uncertainty
    • Business investment
    • Consumer Spending
    • Government policy
    • Business & Commerce
    • Consumer Attitudes
    • Finance & Money

    Global economic outlook remains pessimistic, with concerns about rising prices, taxes, and unemployment.

    Ipsos: Predictions 2025 report
    Persistent Economic Anxiety
    Global economic outlook remains pessimistic, with concerns about rising prices, taxes, and unemployment.
    Impact Areas Business investment, Consumer Spending, Government policy
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Finance & Money
  • Persistent Cost-of-Living Crisis
    • Navigating Global Uncertainty
    • Energy Sector
    • Household Finances
    • Housing Market
    • Business & Commerce
    • Finance & Money
    • Global Challenges

    Despite resilient average incomes, cost-of-living pressures, particularly housing costs and energy poverty, continue to impact vulnerable households.

    OECD: How's Life 2024
    Persistent Cost-of-Living Crisis
    Despite resilient average incomes, cost-of-living pressures, particularly housing costs and energy poverty, continue to impact vulnerable households.
    Impact Areas Energy Sector, Household Finances, Housing Market
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Global Challenges
  • People-First Luxury
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Employee training
    • Innovation
    • Organizational Culture
    • Talent Management
    • Brands & Advertising
    • Business & Commerce
    • The Workplace

    Luxury brands are recognizing the importance of investing in their people, fostering digital fluency, and building empowering organizational cultures.

    Accenture: How luxury brands are...
    People-First Luxury
    Luxury brands are recognizing the importance of investing in their people, fostering digital fluency, and building empowering organizational cultures.
    Impact Areas Employee training, Innovation, Organizational Culture, Talent Management
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, The Workplace
  • People Platform Ecosystem
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • HR departments
    • Talent Acquisition
    • Workforce Management
    • Business & Commerce
    • The Workplace

    The gig economy and evolving skillsets are driving a platform mentality, valuing access to skills over ownership.

    Mercer: HR trends for 2025
    People Platform Ecosystem
    The gig economy and evolving skillsets are driving a platform mentality, valuing access to skills over ownership.
    Impact Areas HR departments, Talent Acquisition, Workforce Management
    Themes Navigating Global Uncertainty, The Power of Community and Connection
    Categories Business & Commerce, The Workplace
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