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Trends Keywords virtual influencers

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virtual influencers 140
accessibility 20
advertising 107
aesthetics 12
aging 7
AI beauty 15
AI fashion 21
alcohol 4
anxiety 2
apps 7
artificial intelligence 18
augmented reality 46
authenticity 20
authoritarianism 2
avatars 5
banking 7
beauty standards 1
BeReal 4
betting 1
biodegradable 8
body image 1
brand promise 15
brick and mortar 11
budgeting 15
carbon footprint 1
children 2
circular economy 16
climate change 18
clothing 4
collaboration 5
communities 18
construction 1
consumer attitudes 131
consumer habits 162
consumer protection 27
content 2
cookies 6
cooking 4
cosmetics 17
cost-of-living 8
couriers 2
COVID-19 9
creator economy 30
culinary experiences 12
culture 11
customer service 9
data 1
data privacy 16
deepfake 7
design 3
digital assets 10
digital detox 2
digital footprint 73
digital literacy 10
digital media 79
dining 7
disruption 7
diversity 3
DIY 6
drink 4
e-commerce 105
eco-friendly 46
emerging tech 118
employee retention 16
entertainment 30
environmentalism 16
escapism 16
ethics 2
exclusivity 1
experiences 13
exploration 2
Facebook 9
fake news 7
fashion 29
festivals 17
financial education 7
fitness 11
flexibility 4
food 24
gambling 4
gaming 12
Gen Z 73
gig economy 14
greenwashing 26
happiness 1
health trends 118
healthcare 16
healthy eating 23
higher education 2
home 1
immediacy 2
inclusivity 5
indulging 1
inflation 9
influencers 69
infrastructure 3
innovation 18
Instagram 42
intimacy 4
kpop 2
lifestyle 35
live-streaming 6
locally-sourced 9
longevity 1
makeup 8
MarTech 62
mental health 21
metaverse 39
Millennial 36
misinformation 2
mobile devices 11
moral beliefs 2
music 6
natural beauty 15
news 18
NFTs 17
niche brands 48
nostalgia 9
nutrition 10
optimism 9
packaging 7
parenting 3
perfume 1
personalization 11
pharma 3
plant-based 10
podcasts 11
politics 2
post-pandemic 27
privacy 17
public health 10
real estate 1
rebellion 1
recycling 22
reductionism 1
relaxation 2
restaurants 13
retail 59
scents 2
screen time 6
security 1
self-care 12
self-expression 1
self-reliance 2
services 6
sex 4
shopping habits 41
skin tones 3
sleep quality 1
smart technology 16
social issues 15
social media 133
sound 1
spirituality 11
sports 5
storytelling 8
streaming platforms 24
stress management 11
sustainability 44
telecom 2
TikTok 24
transportation 6
travel 7
trust 2
TV 5
uncertainty 3
urban planning 3
vaccine hesitancy 3
value-for-money 12
virtual reality 46
virtual spaces 37
vitamins 2
waste management 5
water 1
water-saving 5
Web3 5
wellbeing 19
wellness 43
work environment 8
work-life balance 13
workplace 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • AI Influence
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    AI Influence. AI influencers are changing the game in influencer marketing, they offering unique opportunities for brands to engage with audiences in new and creative ways. By investing in the appeal and storytelling behind AI characters, brands can create meaningful connections and solve problems while complementing a spectrum of human…

    • N/A
    OGILVY - Influencer Trends 2023
    AI Influence
    AI Influence. AI influencers are changing the game in influencer marketing, they offering unique opportunities for brands to engage with audiences in new and creative…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • Wellness According To TikTok
    • Fashion & Beauty
    • Health & Wellness
    • Lifestyle

    Wellness According To TikTok. From #selfcare to #seamoss, through to #vegan #cleanbeauty and #sleeptips, billions of people have turned to the social media platform for health inspiration this year.

    • N/A
    Holland & Barret - Wellness...
    Wellness According To TikTok
    Wellness According To TikTok. From #selfcare to #seamoss, through to #vegan #cleanbeauty and #sleeptips, billions of people have turned to the social media platform for…
    • Fashion & Beauty
    • Health & Wellness
    • Lifestyle
  • TikTok is the trend
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    TikTok is the trend. Whether it’s the organic top-down culture approach of TikTok or it’s increasing ad business and it’s increasing commerce capabilities expected in 2023, TikTok will likely be increasingly important over the next year. Brands that fit into the platform's DNA and push boundaries can succeed, as seen…

    • N/A
    OGILVY - Social Media Trends...
    TikTok is the trend
    TikTok is the trend. Whether it’s the organic top-down culture approach of TikTok or it’s increasing ad business and it’s increasing commerce capabilities expected in…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • Social Landscape Shakeup
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    Social Landscape Shakeup. The social media landscape is undergoing a shakeup, with organic and earned efforts making a comeback. Legacy platforms like Facebook, Instagram, and YouTube are seeing declining revenues, while niche platforms like Twitch, Discord, and BeReal are on the rise. Brands need to embrace channel-agnostic approaches and focus…

    • N/A
    OGILVY - Social Media Trends...
    Social Landscape Shakeup
    Social Landscape Shakeup. The social media landscape is undergoing a shakeup, with organic and earned efforts making a comeback. Legacy platforms like Facebook, Instagram, and…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • Out With Uniformity
    • Brands & Advertising
    • Digital Platforms
    • Sustainability

    Out With Uniformity. Brands are moving away from uniformity and embracing organic and earned efforts. The platform landscape shake-up has resulted in a focus on engagement-first objectives, leading to a comeback in community building and loyalty initiatives. Brands should continue to leverage successful formats, but also tailor content to each…

    • N/A
    OGILVY - Social Media Trends...
    Out With Uniformity
    Out With Uniformity. Brands are moving away from uniformity and embracing organic and earned efforts. The platform landscape shake-up has resulted in a focus on…
    • Brands & Advertising
    • Digital Platforms
    • Sustainability
  • (Artificially) Intelligent Brands & Brands & Advertising
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    (Artificially) Intelligent Brands. In 2023, AI is set to become the biggest focus area for brands. With the democratization of AI, brands will not only integrate the technology into their own processes, but brands will be able to put AI-powered functionalities into the hands of consumers and allow them to…

    • N/A
    OGILVY - Social Media Trends...
    (Artificially) Intelligent Brands & Brands & Advertising
    (Artificially) Intelligent Brands. In 2023, AI is set to become the biggest focus area for brands. With the democratization of AI, brands will not only…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • As Seen On Social Media
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes

    As Seen on Social Media. Social media has become the first stop for many customers on their buying journey, with younger generations starting their search with inspiration and community rather than a list of brands or products. Brands must keep track of cultural trends and questions their audience is asking…

    • N/A
    GWI - Connecting The Dots...
    As Seen On Social Media
    As Seen on Social Media. Social media has become the first stop for many customers on their buying journey, with younger generations starting their search…
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes
  • Small businesses cozy up to creators
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms

    Small businesses cozy up to creators. The looming recession and COVID-19 pandemic have led to budget cuts in businesses, including marketing budgets. Big brands are reducing their discretionary spending on creator partnerships, opening up opportunities for brands with limited budgets to partner with top creators at lower cost. Director of…

    • N/A
    Hootsuite - Social Media Trends...
    Small businesses cozy up to creators
    Small businesses cozy up to creators. The looming recession and COVID-19 pandemic have led to budget cuts in businesses, including marketing budgets. Big brands are…
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms
  • Cracking the cross-posting code
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    Cracking the cross-posting code. Social media companies are constantly copying each other's features, causing a strain on user experience and social media marketers. Marketers will stop chasing new features and start getting more strategic instead. They will focus on creating content suited to the platforms that best align with their…

    • N/A
    Hootsuite - Social Media Trends...
    Cracking the cross-posting code
    Cracking the cross-posting code. Social media companies are constantly copying each other's features, causing a strain on user experience and social media marketers. Marketers will…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • Social commerce hits the trust gap
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes

    Social commerce hits the trust gap. Social commerce has been slow to take off in North America and Europe, with consumers citing a lack of trust as the main barrier. This trust gap can be bridged by marketers who focus on the basics: offering easy returns and refunds, displaying ratings…

    • N/A
    Hootsuite - Social Media Trends...
    Social commerce hits the trust gap
    Social commerce hits the trust gap. Social commerce has been slow to take off in North America and Europe, with consumers citing a lack of…
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes
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