Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Anime Thrill
  • Culture
  • Entertainment
  • Fashion & Beauty

  Anime Thrill. The anime aesthetic has a lot to offer to content creators. You can draw design inspiration and master creativity skills by inventing hyperbolic characters, thinking through symbolic elements to include in a storyline, running photoshoots in an anime theme, or experimenting with costumes, whether drawn or stylized.

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  Depositphotos - Creative Trends ‘23

  Anime Thrill

  Anime Thrill. The anime aesthetic has a lot to offer to content creators. You can draw design inspiration and master creativity skills by inventing hyperbolic…

  • Culture
  • Entertainment
  • Fashion & Beauty
  
  
• A Wonderful Age
  • Brands & Advertising
  • Culture
  • Lifestyle

  A Wonderful Age. Authentic imagery should showcase various activities in which boomers or early Gen Xers throw parties, go out with friends, enjoy themselves, experiment with their appearances, and start new careers. This is how brands and content creators can become more relatable and loyal to older generations.

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  Depositphotos - Creative Trends ‘23

  A Wonderful Age

  A Wonderful Age. Authentic imagery should showcase various activities in which boomers or early Gen Xers throw parties, go out with friends, enjoy themselves, experiment…

  • Brands & Advertising
  • Culture
  • Lifestyle
  
  
• Ethereal World
  • Emerging Technology
  • Entertainment
  • Fashion & Beauty

  Ethereal World. Drawing inspiration from 20th-century magical realism, content creators will turn to hazy and blurry effects, deep shadows, and compelling compositions in their works. Experimental or creative editing and post-processing will be present in photography and videos more often; all in order to help viewers get lost in the…

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  Depositphotos - Creative Trends ‘23

  Ethereal World

  Ethereal World. Drawing inspiration from 20th-century magical realism, content creators will turn to hazy and blurry effects, deep shadows, and compelling compositions in their works.…

  • Emerging Technology
  • Entertainment
  • Fashion & Beauty
  
  
• Wellness Upgrade
  • Brands & Advertising
  • Emerging Technology
  • Health & Wellness

  Wellness Upgrade. To better connect with audiences, brands will include AR- and VR-powered wellness experiences in their marketing activities. Using dynamic, abstract, and 3D motion graphics with thematic sound effects and scents will facilitate separation from the physical environment and help accelerate positive results for both consumers and brands.

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  Depositphotos - Creative Trends ‘23

  Wellness Upgrade

  Wellness Upgrade. To better connect with audiences, brands will include AR- and VR-powered wellness experiences in their marketing activities. Using dynamic, abstract, and 3D motion…

  • Brands & Advertising
  • Emerging Technology
  • Health & Wellness
  
  
• Blast of Joy
  • Entertainment
  • Fashion & Beauty
  • Lifestyle

  Blast of Joy. Maximalist, mood-boosting, and sometimes too flashy is the new aesthetic that will go toe-to-toe with minimalist and clean imagery. Content creators will generously and colorfully stylize photoshoots, with settings and model looks becoming even more thought out and detailed—all in order to endow images with creative and…

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  Depositphotos - Creative Trends ‘23

  Blast of Joy

  Blast of Joy. Maximalist, mood-boosting, and sometimes too flashy is the new aesthetic that will go toe-to-toe with minimalist and clean imagery. Content creators will…

  • Entertainment
  • Fashion & Beauty
  • Lifestyle
  
  
• Always Shopping
  • Brands & Advertising
  • Consumer Attitudes
  • Fashion & Beauty

  Always Shopping. People are no longer going shopping as a conscious activity but are always shopping. It’s human nature to be curious, wanting to experience new things. Today’s shoppable world enables us all to be curious and experience new things like never before. New technology makes it easier to move…

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  DENTSU - Media Trends ‘23

  Always Shopping

  Always Shopping. People are no longer going shopping as a conscious activity but are always shopping. It’s human nature to be curious, wanting to experience…

  • Brands & Advertising
  • Consumer Attitudes
  • Fashion & Beauty
  
  
• Rise of Super Apps
  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology

  Rise of Super Apps. The rise of super apps is a trend in the tech industry where apps are diversifying their services to leverage their huge reach and cater to their users' needs across a wide range of services, inspired by the Asian model of super apps. Examples of super…

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  DENTSU - Media Trends ‘23

  Rise of Super Apps

  Rise of Super Apps. The rise of super apps is a trend in the tech industry where apps are diversifying their services to leverage their…

  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology
  
  
• Going Live Goes A Long Way
  • Digital Platforms
  • Entertainment
  • Lifestyle

  Going Live goes a long way. Live experiences are becoming a central part of digital media as platforms look to engage communities. Brands can tap into this trend by developing a live strategy and exploring partnerships with entities that have complementary communities. The hottest social media app, BeReal, shows the…

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  DENTSU - Media Trends ‘23

  Going Live Goes A Long Way

  Going Live goes a long way. Live experiences are becoming a central part of digital media as platforms look to engage communities. Brands can tap…

  • Digital Platforms
  • Entertainment
  • Lifestyle
  
  
• Didn’t know I want that
  • Digital Platforms
  • Emerging Technology
  • Media & Information

  Didn’t know I want that. Social algorithms give users what they don’t know they want. The rise of TikTok has influenced social media algorithms to prioritize content over followers. Social media feeds are now driven by the algorithm's assessment of popular and engaging content, rather than just content from accounts…

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  DENTSU - Media Trends ‘23

  Didn’t know I want that

  Didn’t know I want that. Social algorithms give users what they don’t know they want. The rise of TikTok has influenced social media algorithms to…

  • Digital Platforms
  • Emerging Technology
  • Media & Information
  
  
• The World Wide Ebb
  • Digital Platforms
  • Emerging Technology
  • Global Challenges

  The World Wide Ebb. Time spent on the internet and social media has hit a ceiling, signaling potential saturation point. Brands must be creative in providing value to internet users as traditional online activities are losing appeal. The future of digital connection is moving towards the metaverse, Web3, with companies…

  • N/A
  GWI - Connecting The Dots...

  The World Wide Ebb

  The World Wide Ebb. Time spent on the internet and social media has hit a ceiling, signaling potential saturation point. Brands must be creative in…

  • Digital Platforms
  • Emerging Technology
  • Global Challenges
  
  

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