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Trends Keywords virtual influencers

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virtual influencers 140
accessibility 20
advertising 107
aesthetics 12
aging 7
AI beauty 15
AI fashion 21
alcohol 4
anxiety 2
apps 7
artificial intelligence 18
augmented reality 46
authenticity 20
authoritarianism 2
avatars 5
banking 7
beauty standards 1
BeReal 4
betting 1
biodegradable 8
body image 1
brand promise 15
brick and mortar 11
budgeting 15
carbon footprint 1
children 2
circular economy 16
climate change 18
clothing 4
collaboration 5
communities 18
construction 1
consumer attitudes 131
consumer habits 162
consumer protection 27
content 2
cookies 6
cooking 4
cosmetics 17
cost-of-living 8
couriers 2
COVID-19 9
creator economy 30
culinary experiences 12
culture 11
customer service 9
data 1
data privacy 16
deepfake 7
design 3
digital assets 10
digital detox 2
digital footprint 73
digital literacy 10
digital media 79
dining 7
disruption 7
diversity 3
DIY 6
drink 4
e-commerce 105
eco-friendly 46
emerging tech 118
employee retention 16
entertainment 30
environmentalism 16
escapism 16
ethics 2
exclusivity 1
experiences 13
exploration 2
Facebook 9
fake news 7
fashion 29
festivals 17
financial education 7
fitness 11
flexibility 4
food 24
gambling 4
gaming 12
Gen Z 73
gig economy 14
greenwashing 26
happiness 1
health trends 118
healthcare 16
healthy eating 23
higher education 2
home 1
immediacy 2
inclusivity 5
indulging 1
inflation 9
influencers 69
infrastructure 3
innovation 18
Instagram 42
intimacy 4
kpop 2
lifestyle 35
live-streaming 6
locally-sourced 9
longevity 1
makeup 8
MarTech 62
mental health 21
metaverse 39
Millennial 36
misinformation 2
mobile devices 11
moral beliefs 2
music 6
natural beauty 15
news 18
NFTs 17
niche brands 48
nostalgia 9
nutrition 10
optimism 9
packaging 7
parenting 3
perfume 1
personalization 11
pharma 3
plant-based 10
podcasts 11
politics 2
post-pandemic 27
privacy 17
public health 10
real estate 1
rebellion 1
recycling 22
reductionism 1
relaxation 2
restaurants 13
retail 59
scents 2
screen time 6
security 1
self-care 12
self-expression 1
self-reliance 2
services 6
sex 4
shopping habits 41
skin tones 3
sleep quality 1
smart technology 16
social issues 15
social media 133
sound 1
spirituality 11
sports 5
storytelling 8
streaming platforms 24
stress management 11
sustainability 44
telecom 2
TikTok 24
transportation 6
travel 7
trust 2
TV 5
uncertainty 3
urban planning 3
vaccine hesitancy 3
value-for-money 12
virtual reality 46
virtual spaces 37
vitamins 2
waste management 5
water 1
water-saving 5
Web3 5
wellbeing 19
wellness 43
work environment 8
work-life balance 13
workplace 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • New Heroes, More Narratives
    • Emerging Technology
    • Entertainment
    • Global Challenges

    New Heroes, More Narratives. Underrepresented groups and new players taking center stage in various industries - from new sports heroes to newborn wine regions. In 2023, these groups and independent creators will be celebrated, driven by a demand for more inclusive narratives and collectibles from conscious consumers. These tell a…

    • N/A
    CATAWIKI x IPSOS - Trend_Report-2023
    New Heroes, More Narratives
    New Heroes, More Narratives. Underrepresented groups and new players taking center stage in various industries - from new sports heroes to newborn wine regions. In…
    • Emerging Technology
    • Entertainment
    • Global Challenges
  • The Metaverse and Web3 untangled
    • Digital Platforms
    • Emerging Technology
    • Global Challenges

    The Metaverse and Web3 untangled. The metaverse still doesn’t really exist, but Web3 is still a hot topic, with predictions of the metaverse worth up to $13trn by 2030. Real action is currently happening on gaming platforms like Roblox and Fortnite, which are considered "protometaverses". Brands should focus on understanding…

    • N/A
    MOST CONTAGIOUS REPORT 2022 (‘23)
    The Metaverse and Web3 untangled
    The Metaverse and Web3 untangled. The metaverse still doesn’t really exist, but Web3 is still a hot topic, with predictions of the metaverse worth up…
    • Digital Platforms
    • Emerging Technology
    • Global Challenges
  • Mental Health & Welness Communities
    • Digital Platforms
    • Health & Wellness
    • Lifestyle

    Gen Z is known for their openness about mental health, consuming and sharing content about it on social media platforms. They have created and utilize mental health communities, like the anonymous audio app Chill Pill, to have safe discussions. Celebrity influence is also promoting access to credible resources for mental…

    • N/A
    MTM - 12 Trends of...
    Mental Health & Welness Communities
    Gen Z is known for their openness about mental health, consuming and sharing content about it on social media platforms. They have created and utilize…
    • Digital Platforms
    • Health & Wellness
    • Lifestyle
  • Edutainment
    • Digital Platforms
    • Emerging Technology
    • Entertainment

    Gen Z is disrupting traditional education paths and opting for alternatives like apprenticeships for quick financial stability. The rise of edutainment, such as business podcasts, educational content creators, and gamified learning apps, is driven by Gen Z's demand for engaging and easy-to-learn content. They are willing to use previously entertainment-only…

    • N/A
    MTM - 12 Trends of...
    Edutainment
    Gen Z is disrupting traditional education paths and opting for alternatives like apprenticeships for quick financial stability. The rise of edutainment, such as business podcasts,…
    • Digital Platforms
    • Emerging Technology
    • Entertainment
  • I Am A Believer
    • Consumer Attitudes
    • Digital Platforms
    • Emerging Technology

    The shift towards communities of interests and belonging is reshaping loyalty programs, enabling people to actually participate more in the brands they believe in. Three threads are converging: communities of interest, token-gated access to exclusive content, and digital collectibles. The next generation of brands will be built as communities first…

    • N/A
    Accenture - Life Trends 2023
    I Am A Believer
    The shift towards communities of interests and belonging is reshaping loyalty programs, enabling people to actually participate more in the brands they believe in. Three…
    • Consumer Attitudes
    • Digital Platforms
    • Emerging Technology
  • OK, Creative
    • Digital Platforms
    • Emerging Technology
    • Media & Information

    AI is now in people’s hands as a tool for creativity and is breaking new ground. It enables anyone to create language, image, and video content with seemingly little effort or learned skill, and has the potential to open up new possibilities as part of the creative process. Companies must…

    • N/A
    Accenture - Life Trends 2023
    OK, Creative
    AI is now in people’s hands as a tool for creativity and is breaking new ground. It enables anyone to create language, image, and video…
    • Digital Platforms
    • Emerging Technology
    • Media & Information
  • Creator Trends: Community & Participation
    • Consumer Attitudes
    • Digital Platforms
    • Lifestyle

    In 2023, Gen Z users will look to their favorite influencers for in-person experiences and content across multiple media formats. Community and participation will be key trends, driving content creation, with over 40% of Gen Z followers expecting new forms of media from their favorite creators.

    • N/A
    INSTAGRAM - Trends Report 2023
    Creator Trends: Community & Participation
    In 2023, Gen Z users will look to their favorite influencers for in-person experiences and content across multiple media formats. Community and participation will be…
    • Consumer Attitudes
    • Digital Platforms
    • Lifestyle
  • Rave Returns & Global Beats
    • Culture
    • Entertainment
    • Lifestyle

    It’s the year of the rave, with Gen Z ready to let go and express themselves through music. Gen Z are embracing global music and a diverse range of genres, from KPOP to Latin music, with over half of respondents in our study planning to listen to non-English-speaking artists. Music…

    • N/A
    INSTAGRAM - Trends Report 2023
    Rave Returns & Global Beats
    It’s the year of the rave, with Gen Z ready to let go and express themselves through music. Gen Z are embracing global music and…
    • Culture
    • Entertainment
    • Lifestyle
  • Power to the People
    • Brands & Advertising
    • Consumer Attitudes
    • Emerging Technology

    Brands are shifting to a new model of consumer-as-co-creator, where consumers are actively shaping the brands they love with their dollars and voices. Brands are embracing this by inviting consumers into product development processes and leveraging NFTs for consumers to invest in and shape the brand's direction. In the future,…

    • N/A
    MINTEL - Global Consumer Trends
    Power to the People
    Brands are shifting to a new model of consumer-as-co-creator, where consumers are actively shaping the brands they love with their dollars and voices. Brands are…
    • Brands & Advertising
    • Consumer Attitudes
    • Emerging Technology
  • Unapologetically Me
    • Brands & Advertising
    • Digital Platforms
    • Fashion & Beauty

    A growing trend among consumers is to embrace their individuality and express their true selves, enabled by popular platforms like TikTok and BeReal. Brands that sell products with a sleek presentation are challenged to adapt as consumers prioritize authenticity over appearance.

    • N/A
    FORESIGHT FACTORY - Global Trending
    Unapologetically Me
    A growing trend among consumers is to embrace their individuality and express their true selves, enabled by popular platforms like TikTok and BeReal. Brands that…
    • Brands & Advertising
    • Digital Platforms
    • Fashion & Beauty
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