Power to the People

Brands are shifting to a new model of consumer-as-co-creator, where consumers are actively shaping the brands they love with their dollars and voices. Brands are embracing this by inviting consumers into product development processes and leveraging NFTs for consumers to invest in and shape the brand's direction. In the future, brands will cater to the niche identities of loyal consumer investors, fragmenting into smaller units and being guided by their activist consumers. Advances in technology will also lead to increased personalization, with people's products reflecting their attitudes and beliefs.