The Metaverse and Web3 untangled

The Metaverse and Web3 untangled. The metaverse still doesn’t really exist, but Web3 is still a hot topic, with predictions of the metaverse worth up to $13trn by 2030. Real action is currently happening on gaming platforms like Roblox and Fortnite, which are considered "protometaverses". Brands should focus on understanding and utilizing the technology for practical purposes, such as solving real problems, rather than just for a PR boost. The metaverse is still a utopian promise and marketers should focus on using gaming platforms as a testing ground for new technology.