Always Shopping

Always Shopping. People are no longer going shopping as a conscious activity but are always shopping. It’s human nature to be curious, wanting to experience new things. Today’s shoppable world enables us all to be curious and experience new things like never before. New technology makes it easier to move from interest to purchase more quickly and it’s why platforms are creating stores within apps like Facebook, Instagram, Snapchat, and TikTok. Developing a spontaneous strategy - dayparts, prices and even products that drive quick, frictionless buying is important for brands.