As Seen On Social Media

As Seen on Social Media. Social media has become the first stop for many customers on their buying journey, with younger generations starting their search with inspiration and community rather than a list of brands or products. Brands must keep track of cultural trends and questions their audience is asking to cut through the noise and gain trust through user-generated content and influencer marketing. Discovery-led ecommerce is driving more spontaneous purchases, with 41% of Gen Z and millennials making unplanned purchases, making it important for brands to leverage in-the-moment deals.