Cracking the cross-posting code

Cracking the cross-posting code. Social media companies are constantly copying each other's features, causing a strain on user experience and social media marketers. Marketers will stop chasing new features and start getting more strategic instead. They will focus on creating content suited to the platforms that best align with their business goals and the mindset of users on each respective platform, instead of trying to keep up with network changes and trying to leverage each new feature.