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Trends Keywords virtual influencers

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virtual influencers 140
accessibility 20
advertising 107
aesthetics 12
aging 7
AI beauty 15
AI fashion 21
alcohol 4
anxiety 2
apps 7
artificial intelligence 18
augmented reality 46
authenticity 20
authoritarianism 2
avatars 5
banking 7
beauty standards 1
BeReal 4
betting 1
biodegradable 8
body image 1
brand promise 15
brick and mortar 11
budgeting 15
carbon footprint 1
children 2
circular economy 16
climate change 18
clothing 4
collaboration 5
communities 18
construction 1
consumer attitudes 131
consumer habits 162
consumer protection 27
content 2
cookies 6
cooking 4
cosmetics 17
cost-of-living 8
couriers 2
COVID-19 9
creator economy 30
culinary experiences 12
culture 11
customer service 9
data 1
data privacy 16
deepfake 7
design 3
digital assets 10
digital detox 2
digital footprint 73
digital literacy 10
digital media 79
dining 7
disruption 7
diversity 3
DIY 6
drink 4
e-commerce 105
eco-friendly 46
emerging tech 118
employee retention 16
entertainment 30
environmentalism 16
escapism 16
ethics 2
exclusivity 1
experiences 13
exploration 2
Facebook 9
fake news 7
fashion 29
festivals 17
financial education 7
fitness 11
flexibility 4
food 24
gambling 4
gaming 12
Gen Z 73
gig economy 14
greenwashing 26
happiness 1
health trends 118
healthcare 16
healthy eating 23
higher education 2
home 1
immediacy 2
inclusivity 5
indulging 1
inflation 9
influencers 69
infrastructure 3
innovation 18
Instagram 42
intimacy 4
kpop 2
lifestyle 35
live-streaming 6
locally-sourced 9
longevity 1
makeup 8
MarTech 62
mental health 21
metaverse 39
Millennial 36
misinformation 2
mobile devices 11
moral beliefs 2
music 6
natural beauty 15
news 18
NFTs 17
niche brands 48
nostalgia 9
nutrition 10
optimism 9
packaging 7
parenting 3
perfume 1
personalization 11
pharma 3
plant-based 10
podcasts 11
politics 2
post-pandemic 27
privacy 17
public health 10
real estate 1
rebellion 1
recycling 22
reductionism 1
relaxation 2
restaurants 13
retail 59
scents 2
screen time 6
security 1
self-care 12
self-expression 1
self-reliance 2
services 6
sex 4
shopping habits 41
skin tones 3
sleep quality 1
smart technology 16
social issues 15
social media 133
sound 1
spirituality 11
sports 5
storytelling 8
streaming platforms 24
stress management 11
sustainability 44
telecom 2
TikTok 24
transportation 6
travel 7
trust 2
TV 5
uncertainty 3
urban planning 3
vaccine hesitancy 3
value-for-money 12
virtual reality 46
virtual spaces 37
vitamins 2
waste management 5
water 1
water-saving 5
Web3 5
wellbeing 19
wellness 43
work environment 8
work-life balance 13
workplace 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • Get Political
    • Brands & Advertising
    • Digital Platforms
    • Government & Politics

    Get Political. In the current political climate, influencer marketing and political commentary have become intertwined. Gen Z audiences expect influencers and brands to take a stance on socially conscious issues. To effectively engage with these audiences, brands should adopt a micro-influence approach and collaborate with credible, socially conscious influencers. It's…

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    OGILVY - Social Media Trends...
    Get Political
    Get Political. In the current political climate, influencer marketing and political commentary have become intertwined. Gen Z audiences expect influencers and brands to take a…
    • Brands & Advertising
    • Digital Platforms
    • Government & Politics
  • Pharma Goes TikTok
    • Emerging Technology
    • Health & Wellness
    • Media & Information

    Pharma Goes TikTok. #MedicalTikTok is home to millions of short-form health-related videos, created by HCPs and patients with little brand involvement. Knowledge and personal journeys are being shared, forming powerful and emotive communities. Given the industy trust problem, in 2023 more pharma brands will attempt to build trust by collaborating…

    • N/A
    OGILVY - Social Media Trends...
    Pharma Goes TikTok
    Pharma Goes TikTok. #MedicalTikTok is home to millions of short-form health-related videos, created by HCPs and patients with little brand involvement. Knowledge and personal journeys…
    • Emerging Technology
    • Health & Wellness
    • Media & Information
  • Getting Comfy At Home
    • Brands & Advertising
    • Lifestyle
    • The Home

    Homes continue to take center stage in people's 2023 lifestyle with an increase in at-home entertainment and DIY inspiration. Brands have the opportunity to enhance people's at-home experiences by offering immersive media experiences, flaunting their local credentials, and tapping into small luxuries. Brands can add value by supporting consumers in…

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    OMD - Signals 2023
    Getting Comfy At Home
    Homes continue to take center stage in people's 2023 lifestyle with an increase in at-home entertainment and DIY inspiration. Brands have the opportunity to enhance…
    • Brands & Advertising
    • Lifestyle
    • The Home
  • Ultra-Telepresence
    • Business & e-Commerce
    • Emerging Technology
    • The Workplace

    Ultra-Telepresence. The trend towards remote work brought on by the pandemic has highlighted the need for smoother human connections in a virtual setting. Companies like Nokia, HComm and Elmo are leading the way in providing ultra-telepresence solutions to bring a near-real presence to remote communication. The more realistic the experience,…

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    OMG FUTURES - At The...
    Ultra-Telepresence
    Ultra-Telepresence. The trend towards remote work brought on by the pandemic has highlighted the need for smoother human connections in a virtual setting. Companies like…
    • Business & e-Commerce
    • Emerging Technology
    • The Workplace
  • Bigger Than Meta
    • Digital Platforms
    • Emerging Technology
    • Global Challenges

    Bigger Than Meta. Immersive Tech Deepens Social Experiences. 2022 was a challenging year for Facebook's metaverse efforts, but other players in the space, such as Roblox and Minecraft, have seen tremendous success with over 400 million users. Marketers are taking notice, with 29% viewing Web3 and gaming as a priority,…

    • N/A
    OGILVY - Social Media Trends...
    Bigger Than Meta
    Bigger Than Meta. Immersive Tech Deepens Social Experiences. 2022 was a challenging year for Facebook's metaverse efforts, but other players in the space, such as…
    • Digital Platforms
    • Emerging Technology
    • Global Challenges
  • Interactive content
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    Interactive content. It’s a crucial tool for marketers to capture consumer attention and engagement in an era of endless scrolling. Major social platforms have invested in interactive features, giving marketers more opportunities to attract engagement. In 2023, innovation in AR will drive conversions and brands will capitalize on physical, interactive…

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    Meltwater - 2023 Marketing Trends...
    Interactive content
    Interactive content. It’s a crucial tool for marketers to capture consumer attention and engagement in an era of endless scrolling. Major social platforms have invested…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • Tap into Groups, Not Just Individuals
    • Brands & Advertising
    • Digital Platforms
    • Sustainability

    Tap into Groups, Not Just Individuals. Looking at influencers strictly on an individual level causes brands to miss out on collective influence. Rather than buying influence for a moment in time, by combining influencers you’re creating something new with your brand as the lynch pin between communities. There’s a resurgence…

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    OGILVY - Influencer Trends 2023
    Tap into Groups, Not Just Individuals
    Tap into Groups, Not Just Individuals. Looking at influencers strictly on an individual level causes brands to miss out on collective influence. Rather than buying…
    • Brands & Advertising
    • Digital Platforms
    • Sustainability
  • Hyper-local influence to drive community
    • Brands & Advertising
    • Consumer Attitudes
    • Emerging Technology

    Hyper-local influence to drive community. Hyper-local influence has evolved into hyper-relevant influence. Brands can tap into the power of grassroots influence by identifying micro-communities among their target audience and partnering with influencers who share their interests, experiences, and values. This approach allows brands to reach their target audience more effectively…

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    OGILVY - Influencer Trends 2023
    Hyper-local influence to drive community
    Hyper-local influence to drive community. Hyper-local influence has evolved into hyper-relevant influence. Brands can tap into the power of grassroots influence by identifying micro-communities among…
    • Brands & Advertising
    • Consumer Attitudes
    • Emerging Technology
  • Influencing for Better
    • Brands & Advertising
    • Health & Wellness
    • Lifestyle

    Influencing for Better. There’s an increased focus on health and wellness. Consumers are becoming more conscious of the components that contribute to happier and healthier lives and rely on social media for information and guidance. Healthcare influencers are becoming trusted sources for information, and brands are advised to show their…

    • N/A
    OGILVY - Influencer Trends 2023
    Influencing for Better
    Influencing for Better. There’s an increased focus on health and wellness. Consumers are becoming more conscious of the components that contribute to happier and healthier…
    • Brands & Advertising
    • Health & Wellness
    • Lifestyle
  • Influencer commerce (iCommerce)
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms

    Influencer commerce (iCommerce). The future of influencer marketing takes the focus beyond just brand building to the full-funnel approach. Brands need to lean into audience-first creative, find their way into the different platforms, and negotiate with creators to get the best results. The rise of in-platform shopping and affiliate programs…

    • N/A
    OGILVY - Influencer Trends 2023
    Influencer commerce (iCommerce)
    Influencer commerce (iCommerce). The future of influencer marketing takes the focus beyond just brand building to the full-funnel approach. Brands need to lean into audience-first…
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms
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