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Your trends

virtual influencers 140
accessibility 20
advertising 107
aesthetics 12
aging 7
AI beauty 15
AI fashion 21
alcohol 4
anxiety 2
apps 7
artificial intelligence 18
augmented reality 46
authenticity 20
authoritarianism 2
avatars 5
banking 7
beauty standards 1
BeReal 4
betting 1
biodegradable 8
body image 1
brand promise 15
brick and mortar 11
budgeting 15
carbon footprint 1
children 2
circular economy 16
climate change 18
clothing 4
collaboration 5
communities 18
construction 1
consumer attitudes 131
consumer habits 162
consumer protection 27
content 2
cookies 6
cooking 4
cosmetics 17
cost-of-living 8
couriers 2
COVID-19 9
creator economy 30
culinary experiences 12
culture 11
customer service 9
data 1
data privacy 16
deepfake 7
design 3
digital assets 10
digital detox 2
digital footprint 73
digital literacy 10
digital media 79
dining 7
disruption 7
diversity 3
DIY 6
drink 4
e-commerce 105
eco-friendly 46
emerging tech 118
employee retention 16
entertainment 30
environmentalism 16
escapism 16
ethics 2
exclusivity 1
experiences 13
exploration 2
Facebook 9
fake news 7
fashion 29
festivals 17
financial education 7
fitness 11
flexibility 4
food 24
gambling 4
gaming 12
Gen Z 73
gig economy 14
greenwashing 26
happiness 1
health trends 118
healthcare 16
healthy eating 23
higher education 2
home 1
immediacy 2
inclusivity 5
indulging 1
inflation 9
influencers 69
infrastructure 3
innovation 18
Instagram 42
intimacy 4
kpop 2
lifestyle 35
live-streaming 6
locally-sourced 9
longevity 1
makeup 8
MarTech 62
mental health 21
metaverse 39
Millennial 36
misinformation 2
mobile devices 11
moral beliefs 2
music 6
natural beauty 15
news 18
NFTs 17
niche brands 48
nostalgia 9
nutrition 10
optimism 9
packaging 7
parenting 3
perfume 1
personalization 11
pharma 3
plant-based 10
podcasts 11
politics 2
post-pandemic 27
privacy 17
public health 10
real estate 1
rebellion 1
recycling 22
reductionism 1
relaxation 2
restaurants 13
retail 59
scents 2
screen time 6
security 1
self-care 12
self-expression 1
self-reliance 2
services 6
sex 4
shopping habits 41
skin tones 3
sleep quality 1
smart technology 16
social issues 15
social media 133
sound 1
spirituality 11
sports 5
storytelling 8
streaming platforms 24
stress management 11
sustainability 44
telecom 2
TikTok 24
transportation 6
travel 7
trust 2
TV 5
uncertainty 3
urban planning 3
vaccine hesitancy 3
value-for-money 12
virtual reality 46
virtual spaces 37
vitamins 2
waste management 5
water 1
water-saving 5
Web3 5
wellbeing 19
wellness 43
work environment 8
work-life balance 13
workplace 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • Regulation of AI
    • Emerging Technology
    • Global Challenges
    • Media & Information

    Regulation of AI. As these opportunities become more real, so do the ethical and regulatory dilemmas. Deep fakes have already been used to create non-consensual pornography, commit fraud, and fuel disinformation campaigns. Discussion about regulation is ongoing, and the EU is proposing an AI Act that would ban ‘unacceptable’ uses…

    • N/A
    Reuters - Journalism, Media, and...
    Regulation of AI
    Regulation of AI. As these opportunities become more real, so do the ethical and regulatory dilemmas. Deep fakes have already been used to create non-consensual…
    • Emerging Technology
    • Global Challenges
    • Media & Information
  • Will Collaborate for Cookies
    • Brands & Advertising
    • Business & e-Commerce
    • Emerging Technology

    Will Collaborate for Cookies. Brands are facing challenges in converting potential customers due to rising acquisition costs and declining ROAS, as well as tighter privacy regulations. To overcome these hurdles, they are turning to collaborations, such as brand-to-brand co-creation and influencer marketing. Influencer marketing saw a boost during the pandemic,…

    • N/A
    Shopify - Commerce Trends 2026
    Will Collaborate for Cookies
    Will Collaborate for Cookies. Brands are facing challenges in converting potential customers due to rising acquisition costs and declining ROAS, as well as tighter privacy…
    • Brands & Advertising
    • Business & e-Commerce
    • Emerging Technology
  • Social ecommerce gets more interactive
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    Social ecommerce gets more interactive. Ecommerce might be growing at a slower pace than during pandemic times, but it’s still taking an increasingly larger slice of total retail sales worldwide. By the end of 2023, one in every five retail sales will be made online. These numbers are significant, but…

    • N/A
    Shopify - Commerce Trends 2027
    Social ecommerce gets more interactive
    Social ecommerce gets more interactive. Ecommerce might be growing at a slower pace than during pandemic times, but it’s still taking an increasingly larger slice…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
  • Stores Become Experiences
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms

    Stores Become Experiences. Despite all the talk of Metaverses and more applied technologies like AR & VR, online commerce is still far from being a truly experiential experience. Brands will differentiate their in-store experiences by learning from their audiences, connecting online convenience to offline experiences. Retailers must understand their consumers…

    • N/A
    Shopify - Commerce Trends 2028
    Stores Become Experiences
    Stores Become Experiences. Despite all the talk of Metaverses and more applied technologies like AR & VR, online commerce is still far from being a…
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms
  • Nomadic Travellers
    • Business & e-Commerce
    • Lifestyle
    • The Workplace

    Nomadic Travellers. The rise of WFH / WFA has created a new market segment of digital nomads, who require a hybrid work schedule of part-time at home and part-time in the office. Marketers need to adapt their strategies to reach this group, as traditional in-person marketing methods are no longer…

    • N/A
    Vertigo - Digital Marketing Trends...
    Nomadic Travellers
    Nomadic Travellers. The rise of WFH / WFA has created a new market segment of digital nomads, who require a hybrid work schedule of part-time…
    • Business & e-Commerce
    • Lifestyle
    • The Workplace
  • More GenZ
    • Brands & Advertising
    • Global Challenges
    • Sustainability

    More GenZ. In 2023, GenZ will be a major focus for brands due to their impact on commerce and the internet. GenZ prioritizes diversity, ethical consumption, gender fluidity, mental health, activism, and sustainability, making community building and storytelling crucial for brands to connect with them. To appeal to this young…

    • N/A
    Vertigo - Digital Marketing Trends...
    More GenZ
    More GenZ. In 2023, GenZ will be a major focus for brands due to their impact on commerce and the internet. GenZ prioritizes diversity, ethical…
    • Brands & Advertising
    • Global Challenges
    • Sustainability
  • Try AR You Might
    • Brands & Advertising
    • Business & e-Commerce
    • Emerging Technology

    Try AR You Might. Virtual reality continues its rise, with revenue projected to reach $7 billion in 2023. Companies across industries are adopting VR for employee training, product development, and marketing. With its ability to create memorable experiences, tell brand stories, and provide a "try before you buy" experience, it's…

    • N/A
    Vertigo - Digital Marketing Trends...
    Try AR You Might
    Try AR You Might. Virtual reality continues its rise, with revenue projected to reach $7 billion in 2023. Companies across industries are adopting VR for…
    • Brands & Advertising
    • Business & e-Commerce
    • Emerging Technology
  • Community Building
    • Business & e-Commerce
    • Digital Platforms
    • The Workplace

    Community Building. Online communities are crucial for building a sense of community in a world where people are becoming increasingly disconnected. By using online community platforms, businesses can create spaces for members to connect, engage, and participate in virtual events, online courses, and paid memberships all under the company’s branding.…

    • N/A
    Vertigo - Digital Marketing Trends...
    Community Building
    Community Building. Online communities are crucial for building a sense of community in a world where people are becoming increasingly disconnected. By using online community…
    • Business & e-Commerce
    • Digital Platforms
    • The Workplace
  • AI Gets Smarter
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    AI Gets Smarter. AI is transforming the digital marketing landscape, giving marketers increased power and efficiency. AI-powered tools such as content idea generators, personalized email campaigns, and image analysis technology are streamlining marketing operations and providing valuable insights. In 2023, incorporating AI into your marketing strategy will be essential for…

    • N/A
    Vertigo - Digital Marketing Trends...
    AI Gets Smarter
    AI Gets Smarter. AI is transforming the digital marketing landscape, giving marketers increased power and efficiency. AI-powered tools such as content idea generators, personalized email…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • The Challenge of News Avoidance
    • Digital Platforms
    • Global Challenges
    • Media & Information

    The Challenge of News Avoidance. The decline in internet usage and the selective avoidance of news have become a concern for publishers. The Washington Post journalist Amanda Ripley calls for journalism that explains the news better and gives people hope. Solutions and constructive journalism are gaining momentum with publishers and…

    • N/A
    Reuters - Journalism, Media, and...
    The Challenge of News Avoidance
    The Challenge of News Avoidance. The decline in internet usage and the selective avoidance of news have become a concern for publishers. The Washington Post…
    • Digital Platforms
    • Global Challenges
    • Media & Information
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