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Short Trend Summary
Everyone’s an artist with AI. Generative AI, the use of machine learning to create digital content with little human intervention will continue to trend in 2023. It is entering mainstream business operations, providing innovative new ways for brands to deploy…
Everyone’s an artist with AI- Brands & Advertising
- Digital Platforms
- Emerging Technology
Everyone’s an artist with AI. Generative AI, the use of machine learning to create digital content with little human intervention will continue to trend in 2023. It is entering mainstream business operations, providing innovative new ways for brands to deploy creative, cost-effective, and personalized content at scale. Up to half…
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Wavemaker UK - Growth Trends...Everyone’s an artist with AI
Everyone’s an artist with AI. Generative AI, the use of machine learning to create digital content with little human intervention will continue to trend in…
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Short Trend Summary
TikTokCommerce. Gen Z’s Social Commerce Habits Are Shaped by Chinese Players. TikTok’s strong Gen Z appeal will fuel adoption of new shopping habits. TikTok gains ground as a platform for product discovery and search—#TikTokMadeMeBuyIt has nearly 32 billion video views…
TikTokCommerce- Business & e-Commerce
- Consumer Attitudes
- Digital Platforms
TikTokCommerce. Gen Z’s Social Commerce Habits Are Shaped by Chinese Players. TikTok’s strong Gen Z appeal will fuel adoption of new shopping habits. TikTok gains ground as a platform for product discovery and search—#TikTokMadeMeBuyIt has nearly 32 billion video views to date. The US launch of TikTok Shop will bring…
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eMarketer - Retail Trends 2023TikTokCommerce
TikTokCommerce. Gen Z’s Social Commerce Habits Are Shaped by Chinese Players. TikTok’s strong Gen Z appeal will fuel adoption of new shopping habits. TikTok gains… 
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Short Trend Summary
Journeys Evolve. Another implication of Bubble-up Culture is that brands and journeys evolve. To tap into such effects, marketers may want to perceive a brand as a plural entity with different meanings for distinct audiences, but shared relevance for all…
Journeys Evolve- Brands & Advertising
- Consumer Attitudes
- Culture
Journeys Evolve. Another implication of Bubble-up Culture is that brands and journeys evolve. To tap into such effects, marketers may want to perceive a brand as a plural entity with different meanings for distinct audiences, but shared relevance for all of them; They should draw bedrock insights from fans and…
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WARC - The Marketer’s Toolkit...Journeys Evolve
Journeys Evolve. Another implication of Bubble-up Culture is that brands and journeys evolve. To tap into such effects, marketers may want to perceive a brand… -
Short Trend Summary
Fragmented Audiences & Shifting Budgets. Marketers are questioning whether the era of mainstream reach is truly over. There is a growing recognition that the rules of engagement are changing, with media and audience fragmentation being a major concern for marketers,…
Fragmented Audiences & Shifting Budgets- Digital Platforms
- Emerging Technology
- Media & Information
Fragmented Audiences & Shifting Budgets. Marketers are questioning whether the era of mainstream reach is truly over. There is a growing recognition that the rules of engagement are changing, with media and audience fragmentation being a major concern for marketers, influencing their budget allocation for 2023. This has resulted in…
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WARC - The Marketer’s Toolkit...Fragmented Audiences & Shifting Budgets
Fragmented Audiences & Shifting Budgets. Marketers are questioning whether the era of mainstream reach is truly over. There is a growing recognition that the rules… 
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Short Trend Summary
The environment: no longer be an afterthought. In 2023, brands must prioritize the environment and customer experience to keep up with changing consumer demands. Consumers want real action towards sustainability, and brands that focus on it will likely take over…
The environment: no longer be an afterthought- Brands & Advertising
- Global Challenges
- Sustainability
The environment: no longer be an afterthought. In 2023, brands must prioritize the environment and customer experience to keep up with changing consumer demands. Consumers want real action towards sustainability, and brands that focus on it will likely take over their market. Brands need to use social media to provide…
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Talkwalkers - Social Media Trends...The environment: no longer be an afterthought
The environment: no longer be an afterthought. In 2023, brands must prioritize the environment and customer experience to keep up with changing consumer demands. Consumers… -
Short Trend Summary
Personas are over, you will think ‘communities’. In 2023, brands will focus on building communities instead of using traditional persona marketing to connect with consumers who are adapting rapidly with new interests and drivers. Brands will engage influencers, employee advocates,…
Personas are over, you will think ‘communities’- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Personas are over, you will think ‘communities’. In 2023, brands will focus on building communities instead of using traditional persona marketing to connect with consumers who are adapting rapidly with new interests and drivers. Brands will engage influencers, employee advocates, and average consumers within brand communities to generate authentic connections…
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Talkwalkers - Social Media Trends...Personas are over, you will think ‘communities’
Personas are over, you will think ‘communities’. In 2023, brands will focus on building communities instead of using traditional persona marketing to connect with consumers… -
Short Trend Summary
Actionable Content. TikTok will be a key platform for "Actionable Entertainment," in 2023 with tailor-made content inspiring people to take action. Creators capture viewers' attention and trust by being gifted storytellers who produce high-quality content, while their relatability and expertise…
Actionable Content- Digital Platforms
- Emerging Technology
- Entertainment
Actionable Content. TikTok will be a key platform for "Actionable Entertainment," in 2023 with tailor-made content inspiring people to take action. Creators capture viewers' attention and trust by being gifted storytellers who produce high-quality content, while their relatability and expertise make them credible. To jump into this trend, brands should…
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TikTok - An Era of...Actionable Content
Actionable Content. TikTok will be a key platform for "Actionable Entertainment," in 2023 with tailor-made content inspiring people to take action. Creators capture viewers' attention… -
Short Trend Summary
Making Space for Joy. People are seeking meaningful self-care amidst public health issues, work-life balance struggles, and personal hardships. TikTok is a platform where people are changing their relationships with their jobs and finding unique forms of humor, relaxation, and…
Making Space for Joy- Entertainment
- Health & Wellness
- Lifestyle
Making Space for Joy. People are seeking meaningful self-care amidst public health issues, work-life balance struggles, and personal hardships. TikTok is a platform where people are changing their relationships with their jobs and finding unique forms of humor, relaxation, and other content that allows them to prioritize themselves. Marketing strategies…
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TikTok - An Era of...Making Space for Joy
Making Space for Joy. People are seeking meaningful self-care amidst public health issues, work-life balance struggles, and personal hardships. TikTok is a platform where people… 
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Short Trend Summary
Community-Built Ideals. TikTok's hyper-niche communities inspire users to make changes and connect with others who understand them, leading to new behaviors and mindsets. As a brand, tapping into specific communities and collaborating with relevant creators can help connect with viewers…
Community-Built Ideals- Consumer Attitudes
- Culture
- Lifestyle
Community-Built Ideals. TikTok's hyper-niche communities inspire users to make changes and connect with others who understand them, leading to new behaviors and mindsets. As a brand, tapping into specific communities and collaborating with relevant creators can help connect with viewers and spark authentic conversations. Teaching, being specific, and using polls…
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TikTok - An Era of...Community-Built Ideals
Community-Built Ideals. TikTok's hyper-niche communities inspire users to make changes and connect with others who understand them, leading to new behaviors and mindsets. As a… 
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Short Trend Summary
Digital Ads Upended. The digital ad market is undergoing significant changes, with Apple's ATT policy disrupting traditional targeting and measurement methods. As a result, the dominant "duopoly" of Google and Facebook is being challenged by new players like TikTok. Regulation…
Digital Ads Upended- Brands & Advertising
- Digital Platforms
- Emerging Technology
Digital Ads Upended. The digital ad market is undergoing significant changes, with Apple's ATT policy disrupting traditional targeting and measurement methods. As a result, the dominant "duopoly" of Google and Facebook is being challenged by new players like TikTok. Regulation is giving brands more control Data privacy remains a top-three…
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WARC - The Marketer’s Toolkit...Digital Ads Upended
Digital Ads Upended. The digital ad market is undergoing significant changes, with Apple's ATT policy disrupting traditional targeting and measurement methods. As a result, the…
