Everyone’s an artist with AI

Everyone’s an artist with AI. Generative AI, the use of machine learning to create digital content with little human intervention will continue to trend in 2023. It is entering mainstream business operations, providing innovative new ways for brands to deploy creative, cost-effective, and personalized content at scale. Up to half of marketers are using AI in some way already. Other businesses such as Nestle, PepsiCo and Unilever are finding applications for the technology in marketing and content production. AI-generated imagery, text, audio and videos are beginning to show up in branded content, services and campaigns.