The environment: no longer be an afterthought

The environment: no longer be an afterthought. In 2023, brands must prioritize the environment and customer experience to keep up with changing consumer demands. Consumers want real action towards sustainability, and brands that focus on it will likely take over their market. Brands need to use social media to provide fast customer support and be proactive in sourcing and resolving problems before they escalate. To stand out and build brand love, shift to a mission of active social engagement that provides value-added content and response opportunities that build customers for life.