Digital Ads Upended

Digital Ads Upended. The digital ad market is undergoing significant changes, with Apple's ATT policy disrupting traditional targeting and measurement methods. As a result, the dominant "duopoly" of Google and Facebook is being challenged by new players like TikTok. Regulation is giving brands more control Data privacy remains a top-three societal concern for advertisers, with 39% saying it will have a significant impact on their 2023 marketing strategy and how important the main paid media channels will be.