Nomadic Travellers

Nomadic Travellers. The rise of WFH / WFA has created a new market segment of digital nomads, who require a hybrid work schedule of part-time at home and part-time in the office. Marketers need to adapt their strategies to reach this group, as traditional in-person marketing methods are no longer effective. To connect with digital nomads, marketing campaigns should focus on establishing a personal connection and be flexible to accommodate varying consumer needs.