Stores Become Experiences

Stores Become Experiences. Despite all the talk of Metaverses and more applied technologies like AR & VR, online commerce is still far from being a truly experiential experience. Brands will differentiate their in-store experiences by learning from their audiences, connecting online convenience to offline experiences. Retailers must understand their consumers at a local level and incentivize them to buy into the brand experience, not just the products, to increase lifetime value from customers. Differentiating their in-store experiences from the growing competition will give retailers a chance to survive and thrive in the future.