Influencer commerce (iCommerce)

Influencer commerce (iCommerce). The future of influencer marketing takes the focus beyond just brand building to the full-funnel approach. Brands need to lean into audience-first creative, find their way into the different platforms, and negotiate with creators to get the best results. The rise of in-platform shopping and affiliate programs allows for a trackable and measurable way to tie influencer campaigns to conversions, making it an effective way to sell. From TikTok in-platform shopping to Amazon storefronts, social media is becoming a huge player in the commerce space.