Social commerce hits the trust gap

Social commerce hits the trust gap. Social commerce has been slow to take off in North America and Europe, with consumers citing a lack of trust as the main barrier. This trust gap can be bridged by marketers who focus on the basics: offering easy returns and refunds, displaying ratings and reviews, and keeping buyers informed throughout the customer journey. Brands that master these basics will build a lasting advantage, as social shoppers are sticky and reliable repeat buyers. Despite reports of networks scaling back their social commerce plans, proactive brands can still see the opportunity and be patient in their investments.