Follow us
Your trends
- TrendCategorySummaryThemeReport
-
Short Trend Summary
Gen Z is known for their openness about mental health, consuming and sharing content about it on social media platforms. They have created and utilize mental health communities, like the anonymous audio app Chill Pill, to have safe discussions. Celebrity…
Mental Health & Welness Communities- Digital Platforms
- Health & Wellness
- Lifestyle
Gen Z is known for their openness about mental health, consuming and sharing content about it on social media platforms. They have created and utilize mental health communities, like the anonymous audio app Chill Pill, to have safe discussions. Celebrity influence is also promoting access to credible resources for mental…
- N/A
MTM - 12 Trends of...Mental Health & Welness Communities
Gen Z is known for their openness about mental health, consuming and sharing content about it on social media platforms. They have created and utilize…
-
Short Trend Summary
The railway industry in Europe has seen a revival due to the climate movement and the ban on short-haul domestic flights. In 2023, the railway industry is set to have a breakthrough with new Nightjet sleeper trains and luxury services…
Railway Revival- Emerging Technology
- Sustainability
- Travel
The railway industry in Europe has seen a revival due to the climate movement and the ban on short-haul domestic flights. In 2023, the railway industry is set to have a breakthrough with new Nightjet sleeper trains and luxury services like the Orient Express La Dolce Vita. Sunseekers and snow-lovers…
- N/A
MTM - 12 Trends of...Railway Revival
The railway industry in Europe has seen a revival due to the climate movement and the ban on short-haul domestic flights. In 2023, the railway… 
-
Short Trend Summary
Audiences are increasingly seeking horror content as a form of escape and release. The horror genre's share of the US box office has increased fivefold since 2014, overtaking other genres like comedy and drama. Companies like A24 and Netflix are…
Horry Hyisteria- Culture
- Entertainment
- Fashion & Beauty
Audiences are increasingly seeking horror content as a form of escape and release. The horror genre's share of the US box office has increased fivefold since 2014, overtaking other genres like comedy and drama. Companies like A24 and Netflix are capitalizing on the trend by creating more horror-focused content, such…
- N/A
MTM - 12 Trends of...Horry Hyisteria
Audiences are increasingly seeking horror content as a form of escape and release. The horror genre's share of the US box office has increased fivefold… 
-
Short Trend Summary
In 2021, US online sales on Black Friday dropped for the first time ever, indicating a shift towards conscious consumerism and questioning of unbridled consumerism associated with the event. 86% of UK independent retailers decided not to participate in Black…
Conscious Consumerism- Business & e-Commerce
- Consumer Attitudes
- Sustainability
In 2021, US online sales on Black Friday dropped for the first time ever, indicating a shift towards conscious consumerism and questioning of unbridled consumerism associated with the event. 86% of UK independent retailers decided not to participate in Black Friday sales, aligning with the rise of conscious consumerism and…
- N/A
MTM - 12 Trends of...Conscious Consumerism
In 2021, US online sales on Black Friday dropped for the first time ever, indicating a shift towards conscious consumerism and questioning of unbridled consumerism… 
-
Short Trend Summary
The world is undergoing a series of crises, including pandemics, wars, political divisions, natural disasters, and increases in the cost of living, leading to an extended period of instability and insecurity. This has resulted in widespread anxiety and impacted mental…
I Will Survive: Permacrisis- Global Challenges
- Health & Wellness
- Lifestyle
The world is undergoing a series of crises, including pandemics, wars, political divisions, natural disasters, and increases in the cost of living, leading to an extended period of instability and insecurity. This has resulted in widespread anxiety and impacted mental health. People are coping with these challenges by resorting to…
- N/A
Accenture - Life Trends 2023I Will Survive: Permacrisis
The world is undergoing a series of crises, including pandemics, wars, political divisions, natural disasters, and increases in the cost of living, leading to an… 
-
Short Trend Summary
Work from home resulted in the loss of intangible benefits of office life: face-to-face meetings, mentorship, innovation and culture. While some missed it, others appreciated the flexibility. Resolving this tension between employers and employees and reaping the benefits of intangible…
As It Was- Emerging Technology
- Health & Wellness
- The Workplace
Work from home resulted in the loss of intangible benefits of office life: face-to-face meetings, mentorship, innovation and culture. While some missed it, others appreciated the flexibility. Resolving this tension between employers and employees and reaping the benefits of intangible benefits will require a plan by leadership that considers the…
- N/A
Accenture - Life Trends 2023As It Was
Work from home resulted in the loss of intangible benefits of office life: face-to-face meetings, mentorship, innovation and culture. While some missed it, others appreciated… -
Short Trend Summary
Consumers are embracing a carefree attitude of living for the moment due to the unpredictable future and repeated crises. Brands are facilitating this behavior by offering BNPL options and promoting indulgence and pleasure-seeking. This "Now or Never" attitude aims to…
Now or Never- Consumer Attitudes
- Lifestyle
- Sustainability
Consumers are embracing a carefree attitude of living for the moment due to the unpredictable future and repeated crises. Brands are facilitating this behavior by offering BNPL options and promoting indulgence and pleasure-seeking. This "Now or Never" attitude aims to reclaim happiness in the face of modern stress. Meanwhile, weariness…
- N/A
FORESIGHT FACTORY - Global TrendingNow or Never
Consumers are embracing a carefree attitude of living for the moment due to the unpredictable future and repeated crises. Brands are facilitating this behavior by… 
-
Short Trend Summary
Characterized by an increased demand for low-stakes pastimes and guilty pleasures as a means of stress reduction and overall well-being. Brands have an opportunity to tap into this trend by offering responsible and sustainable forms of pleasure, while also transforming…
Light Relief- Brands & Advertising
- Lifestyle
- Sustainability
Characterized by an increased demand for low-stakes pastimes and guilty pleasures as a means of stress reduction and overall well-being. Brands have an opportunity to tap into this trend by offering responsible and sustainable forms of pleasure, while also transforming a pessimistic outlook into optimism with positive messaging and a…
- N/A
FORESIGHT FACTORY - Global TrendingLight Relief
Characterized by an increased demand for low-stakes pastimes and guilty pleasures as a means of stress reduction and overall well-being. Brands have an opportunity to… 
-
Short Trend Summary
Organized religion has been declining in popularity, leading to a search for community and spirituality through alternative means such as manifesting, astrology, and shared fitness routines. This and other societal changes are at least in part causing a rise in…
The Need for Community is Real- Health & Wellness
- Lifestyle
- Relationships & Intimacy
Organized religion has been declining in popularity, leading to a search for community and spirituality through alternative means such as manifesting, astrology, and shared fitness routines. This and other societal changes are at least in part causing a rise in loneliness and mental health struggles, as people are seeking connection…
- N/A
FORERUNNER - The Dinner Party...The Need for Community is Real
Organized religion has been declining in popularity, leading to a search for community and spirituality through alternative means such as manifesting, astrology, and shared fitness… 
-
Short Trend Summary
Sustainability has become a key focus for consumers and businesses alike, with increasing importance placed on environmental considerations and the search for sustainable options. This trend is seen to be transitioning from a niche market to a mainstream lifestyle, with…
Sustainability Mainstream- Consumer Attitudes
- Lifestyle
- Sustainability
Sustainability has become a key focus for consumers and businesses alike, with increasing importance placed on environmental considerations and the search for sustainable options. This trend is seen to be transitioning from a niche market to a mainstream lifestyle, with all consumers expected to align their values with their spending…
- N/A
FORERUNNER - The Dinner Party...Sustainability Mainstream
Sustainability has become a key focus for consumers and businesses alike, with increasing importance placed on environmental considerations and the search for sustainable options. This…
