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health trends 118
accessibility 20
advertising 107
aesthetics 12
aging 7
AI beauty 15
AI fashion 21
alcohol 4
anxiety 2
apps 7
artificial intelligence 18
augmented reality 46
authenticity 20
authoritarianism 2
avatars 5
banking 7
beauty standards 1
BeReal 4
betting 1
biodegradable 8
body image 1
brand promise 15
brick and mortar 11
budgeting 15
carbon footprint 1
children 2
circular economy 16
climate change 18
clothing 4
collaboration 5
communities 18
construction 1
consumer attitudes 131
consumer habits 162
consumer protection 27
content 2
cookies 6
cooking 4
cosmetics 17
cost-of-living 8
couriers 2
COVID-19 9
creator economy 30
culinary experiences 12
culture 11
customer service 9
data 1
data privacy 16
deepfake 7
design 3
digital assets 10
digital detox 2
digital footprint 73
digital literacy 10
digital media 79
dining 7
disruption 7
diversity 3
DIY 6
drink 4
e-commerce 105
eco-friendly 46
emerging tech 118
employee retention 16
entertainment 30
environmentalism 16
escapism 16
ethics 2
exclusivity 1
experiences 13
exploration 2
Facebook 9
fake news 7
fashion 29
festivals 17
financial education 7
fitness 11
flexibility 4
food 24
gambling 4
gaming 12
Gen Z 73
gig economy 14
greenwashing 26
happiness 1
healthcare 16
healthy eating 23
higher education 2
home 1
immediacy 2
inclusivity 5
indulging 1
inflation 9
influencers 69
infrastructure 3
innovation 18
Instagram 42
intimacy 4
kpop 2
lifestyle 35
live-streaming 6
locally-sourced 9
longevity 1
makeup 8
MarTech 62
mental health 21
metaverse 39
Millennial 36
misinformation 2
mobile devices 11
moral beliefs 2
music 6
natural beauty 15
news 18
NFTs 17
niche brands 48
nostalgia 9
nutrition 10
optimism 9
packaging 7
parenting 3
perfume 1
personalization 11
pharma 3
plant-based 10
podcasts 11
politics 2
post-pandemic 27
privacy 17
public health 10
real estate 1
rebellion 1
recycling 22
reductionism 1
relaxation 2
restaurants 13
retail 59
scents 2
screen time 6
security 1
self-care 12
self-expression 1
self-reliance 2
services 6
sex 4
shopping habits 41
skin tones 3
sleep quality 1
smart technology 16
social issues 15
social media 133
sound 1
spirituality 11
sports 5
storytelling 8
streaming platforms 24
stress management 11
sustainability 44
telecom 2
TikTok 24
transportation 6
travel 7
trust 2
TV 5
uncertainty 3
urban planning 3
vaccine hesitancy 3
value-for-money 12
virtual influencers 140
virtual reality 46
virtual spaces 37
vitamins 2
waste management 5
water 1
water-saving 5
Web3 5
wellbeing 19
wellness 43
work environment 8
work-life balance 13
workplace 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • Nesting
    • Consumer Attitudes
    • Health & Wellness
    • Lifestyle

    People are seeking comfort, simplicity, and spirituality in 2023, as seen in the increased interest in comfortable homes, analogue hobbies, and spiritual objects. This is based on a trend that was heightened during the pandemic, when many people found that their homes could have been more comfortable during the lockdowns.…

    • N/A
    CATAWIKI x IPSOS - Trend_Report-2023
    Nesting
    People are seeking comfort, simplicity, and spirituality in 2023, as seen in the increased interest in comfortable homes, analogue hobbies, and spiritual objects. This is…
    • Consumer Attitudes
    • Health & Wellness
    • Lifestyle
  • Y2K is Now
    • Emerging Technology
    • Fashion & Beauty
    • Lifestyle

    Y2K is Now. Millennials are returning to the cultural and fashion trends of the early 2000s, referred to as Y2K, due to their fond memories of a simpler time and the popularity of TikTok trends such as #whatsinmybag and #cybery2k. The Y2K trend includes iconic vehicles from 2000s pop culture…

    • N/A
    CATAWIKI x IPSOS - Trend_Report-2023
    Y2K is Now
    Y2K is Now. Millennials are returning to the cultural and fashion trends of the early 2000s, referred to as Y2K, due to their fond memories…
    • Emerging Technology
    • Fashion & Beauty
    • Lifestyle
  • New Heroes, More Narratives
    • Emerging Technology
    • Entertainment
    • Global Challenges

    New Heroes, More Narratives. Underrepresented groups and new players taking center stage in various industries - from new sports heroes to newborn wine regions. In 2023, these groups and independent creators will be celebrated, driven by a demand for more inclusive narratives and collectibles from conscious consumers. These tell a…

    • N/A
    CATAWIKI x IPSOS - Trend_Report-2023
    New Heroes, More Narratives
    New Heroes, More Narratives. Underrepresented groups and new players taking center stage in various industries - from new sports heroes to newborn wine regions. In…
    • Emerging Technology
    • Entertainment
    • Global Challenges
  • Alternative Investments
    • Emerging Technology
    • Finance & Money
    • Lifestyle

    In 2023 the focus will shift from traditional investment assets like whisky, vintage watches and the popular classic cars to new alternatives. From heirloom brooches and cognacs to younger classic cars, people will be investing in less traditional assets that reflect their passions. Subtrends include investing in alcohol “malternatives”.

    • N/A
    CATAWIKI x IPSOS - Trend_Report-2023
    Alternative Investments
    In 2023 the focus will shift from traditional investment assets like whisky, vintage watches and the popular classic cars to new alternatives. From heirloom brooches…
    • Emerging Technology
    • Finance & Money
    • Lifestyle
  • Mental Health & Welness Communities
    • Digital Platforms
    • Health & Wellness
    • Lifestyle

    Gen Z is known for their openness about mental health, consuming and sharing content about it on social media platforms. They have created and utilize mental health communities, like the anonymous audio app Chill Pill, to have safe discussions. Celebrity influence is also promoting access to credible resources for mental…

    • N/A
    MTM - 12 Trends of...
    Mental Health & Welness Communities
    Gen Z is known for their openness about mental health, consuming and sharing content about it on social media platforms. They have created and utilize…
    • Digital Platforms
    • Health & Wellness
    • Lifestyle
  • Railway Revival
    • Emerging Technology
    • Sustainability
    • Travel

    The railway industry in Europe has seen a revival due to the climate movement and the ban on short-haul domestic flights. In 2023, the railway industry is set to have a breakthrough with new Nightjet sleeper trains and luxury services like the Orient Express La Dolce Vita. Sunseekers and snow-lovers…

    • N/A
    MTM - 12 Trends of...
    Railway Revival
    The railway industry in Europe has seen a revival due to the climate movement and the ban on short-haul domestic flights. In 2023, the railway…
    • Emerging Technology
    • Sustainability
    • Travel
  • Horry Hyisteria
    • Culture
    • Entertainment
    • Fashion & Beauty

    Audiences are increasingly seeking horror content as a form of escape and release. The horror genre's share of the US box office has increased fivefold since 2014, overtaking other genres like comedy and drama. Companies like A24 and Netflix are capitalizing on the trend by creating more horror-focused content, such…

    • N/A
    MTM - 12 Trends of...
    Horry Hyisteria
    Audiences are increasingly seeking horror content as a form of escape and release. The horror genre's share of the US box office has increased fivefold…
    • Culture
    • Entertainment
    • Fashion & Beauty
  • Conscious Consumerism
    • Business & e-Commerce
    • Consumer Attitudes
    • Sustainability

    In 2021, US online sales on Black Friday dropped for the first time ever, indicating a shift towards conscious consumerism and questioning of unbridled consumerism associated with the event. 86% of UK independent retailers decided not to participate in Black Friday sales, aligning with the rise of conscious consumerism and…

    • N/A
    MTM - 12 Trends of...
    Conscious Consumerism
    In 2021, US online sales on Black Friday dropped for the first time ever, indicating a shift towards conscious consumerism and questioning of unbridled consumerism…
    • Business & e-Commerce
    • Consumer Attitudes
    • Sustainability
  • I Will Survive: Permacrisis
    • Global Challenges
    • Health & Wellness
    • Lifestyle

    The world is undergoing a series of crises, including pandemics, wars, political divisions, natural disasters, and increases in the cost of living, leading to an extended period of instability and insecurity. This has resulted in widespread anxiety and impacted mental health. People are coping with these challenges by resorting to…

    • N/A
    Accenture - Life Trends 2023
    I Will Survive: Permacrisis
    The world is undergoing a series of crises, including pandemics, wars, political divisions, natural disasters, and increases in the cost of living, leading to an…
    • Global Challenges
    • Health & Wellness
    • Lifestyle
  • As It Was
    • Emerging Technology
    • Health & Wellness
    • The Workplace

    Work from home resulted in the loss of intangible benefits of office life: face-to-face meetings, mentorship, innovation and culture. While some missed it, others appreciated the flexibility. Resolving this tension between employers and employees and reaping the benefits of intangible benefits will require a plan by leadership that considers the…

    • N/A
    Accenture - Life Trends 2023
    As It Was
    Work from home resulted in the loss of intangible benefits of office life: face-to-face meetings, mentorship, innovation and culture. While some missed it, others appreciated…
    • Emerging Technology
    • Health & Wellness
    • The Workplace
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