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health trends 118
accessibility 20
advertising 107
aesthetics 12
aging 7
AI beauty 15
AI fashion 21
alcohol 4
anxiety 2
apps 7
artificial intelligence 18
augmented reality 46
authenticity 20
authoritarianism 2
avatars 5
banking 7
beauty standards 1
BeReal 4
betting 1
biodegradable 8
body image 1
brand promise 15
brick and mortar 11
budgeting 15
carbon footprint 1
children 2
circular economy 16
climate change 18
clothing 4
collaboration 5
communities 18
construction 1
consumer attitudes 131
consumer habits 162
consumer protection 27
content 2
cookies 6
cooking 4
cosmetics 17
cost-of-living 8
couriers 2
COVID-19 9
creator economy 30
culinary experiences 12
culture 11
customer service 9
data 1
data privacy 16
deepfake 7
design 3
digital assets 10
digital detox 2
digital footprint 73
digital literacy 10
digital media 79
dining 7
disruption 7
diversity 3
DIY 6
drink 4
e-commerce 105
eco-friendly 46
emerging tech 118
employee retention 16
entertainment 30
environmentalism 16
escapism 16
ethics 2
exclusivity 1
experiences 13
exploration 2
Facebook 9
fake news 7
fashion 29
festivals 17
financial education 7
fitness 11
flexibility 4
food 24
gambling 4
gaming 12
Gen Z 73
gig economy 14
greenwashing 26
happiness 1
healthcare 16
healthy eating 23
higher education 2
home 1
immediacy 2
inclusivity 5
indulging 1
inflation 9
influencers 69
infrastructure 3
innovation 18
Instagram 42
intimacy 4
kpop 2
lifestyle 35
live-streaming 6
locally-sourced 9
longevity 1
makeup 8
MarTech 62
mental health 21
metaverse 39
Millennial 36
misinformation 2
mobile devices 11
moral beliefs 2
music 6
natural beauty 15
news 18
NFTs 17
niche brands 48
nostalgia 9
nutrition 10
optimism 9
packaging 7
parenting 3
perfume 1
personalization 11
pharma 3
plant-based 10
podcasts 11
politics 2
post-pandemic 27
privacy 17
public health 10
real estate 1
rebellion 1
recycling 22
reductionism 1
relaxation 2
restaurants 13
retail 59
scents 2
screen time 6
security 1
self-care 12
self-expression 1
self-reliance 2
services 6
sex 4
shopping habits 41
skin tones 3
sleep quality 1
smart technology 16
social issues 15
social media 133
sound 1
spirituality 11
sports 5
storytelling 8
streaming platforms 24
stress management 11
sustainability 44
telecom 2
TikTok 24
transportation 6
travel 7
trust 2
TV 5
uncertainty 3
urban planning 3
vaccine hesitancy 3
value-for-money 12
virtual influencers 140
virtual reality 46
virtual spaces 37
vitamins 2
waste management 5
water 1
water-saving 5
Web3 5
wellbeing 19
wellness 43
work environment 8
work-life balance 13
workplace 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • Astrology and Spirituality
    • Finance & Money
    • Health & Wellness
    • Lifestyle

    Astrology and Spirituality. The post-pandemic shift towards prioritizing mental health and wellness is driving new ways of exploring spirituality, nature, and wellness — moving beyond the physical world. Enter a world that invites you to look within. From growing tarot experiences to practicing the art of manifestation, research has found…

    • N/A
    Adobe Creative Trends ‘23
    Astrology and Spirituality
    Astrology and Spirituality. The post-pandemic shift towards prioritizing mental health and wellness is driving new ways of exploring spirituality, nature, and wellness — moving beyond…
    • Finance & Money
    • Health & Wellness
    • Lifestyle
  • Retro Active
    • Emerging Technology
    • Fashion & Beauty
    • Lifestyle

    Retro Active. The Retro Active trend references the 90s and Y2K era and is not just limited to fashion. Some of its sub-trends are Kidcore, Y2K Everything, and Tech it Back. Brands can leverage this trend by creating roller skating videos, using vibrant text illustrations, or capturing nostalgic moments in…

    • N/A
    Adobe Creative Trends ‘23
    Retro Active
    Retro Active. The Retro Active trend references the 90s and Y2K era and is not just limited to fashion. Some of its sub-trends are Kidcore,…
    • Emerging Technology
    • Fashion & Beauty
    • Lifestyle
  • Tackling Social Media Fatigue
    • Consumer Attitudes
    • Health & Wellness
    • Media & Information

    Tackling Social Media Fatigue. Social media usage increased during the pandemic of 2020, but as lockdowns eased, a 12% increase was reported in individuals using social media less than before. Gen Z is the most concerned about time spent on social media and is likely to use it less. Brands…

    • N/A
    BRAND WATCH - 2023 Digital...
    Tackling Social Media Fatigue
    Tackling Social Media Fatigue. Social media usage increased during the pandemic of 2020, but as lockdowns eased, a 12% increase was reported in individuals using…
    • Consumer Attitudes
    • Health & Wellness
    • Media & Information
  • Beyond Nomal
    • Emerging Technology
    • Fashion & Beauty
    • Lifestyle

    Beyond Normal. The 2023 trend is all about breaking the norms and expressing individual style. Fashion is embracing fluidity and gender-neutral styles, while interior design is trending towards maximalism and technology-driven art. NFTs and AI are expected to play a big role in art, with a projected rise in popularity…

    • N/A
    CATAWIKI x IPSOS - Trend_Report-2023
    Beyond Nomal
    Beyond Normal. The 2023 trend is all about breaking the norms and expressing individual style. Fashion is embracing fluidity and gender-neutral styles, while interior design…
    • Emerging Technology
    • Fashion & Beauty
    • Lifestyle
  • Hyper Fatigue
    • Consumer Attitudes
    • Health & Wellness
    • Lifestyle

    Consumers are experiencing hyper fatigue as a result of the pandemic, technology, and financial stress. Many are trying to reduce screen time and find meaning and purpose through nature, community, and wellness practices. Brands need to provide practical solutions to offer escapism, and establish healthy connections in technology, wellness, and…

    • N/A
    MINTEL - Global Consumer Trends
    Hyper Fatigue
    Consumers are experiencing hyper fatigue as a result of the pandemic, technology, and financial stress. Many are trying to reduce screen time and find meaning…
    • Consumer Attitudes
    • Health & Wellness
    • Lifestyle
  • Intentional Spending
    • Brands & Advertising
    • Consumer Attitudes
    • Sustainability

    Consumers are becoming more intentional with their spending in an uncertain economic environment, looking for value beyond just price. They’re focused on factors like flexibility, durability, and sustainability when evaluating products. In the next 5 years, consumers will increasingly support purpose-driven brands that address long-term challenges faced by industries and…

    • N/A
    MINTEL - Global Consumer Trends
    Intentional Spending
    Consumers are becoming more intentional with their spending in an uncertain economic environment, looking for value beyond just price. They’re focused on factors like flexibility,…
    • Brands & Advertising
    • Consumer Attitudes
    • Sustainability
  • New Year, Old Me
    • Health & Wellness
    • Lifestyle
    • Sustainability

    New year, old me. The focus on happiness in the wellness space is shifting towards authenticity and realness. New Year's resolutions are being redefined to prioritize introspection and mental health. Popular publications are promoting alternative and accessible wellness methods that emphasize mental wellbeing and self-care.

    • N/A
    MTM - 12 Trends of...
    New Year, Old Me
    New year, old me. The focus on happiness in the wellness space is shifting towards authenticity and realness. New Year's resolutions are being redefined to…
    • Health & Wellness
    • Lifestyle
    • Sustainability
  • Femtech Futures
    • Digital Platforms
    • Emerging Technology
    • Health & Wellness

    The rise of femtech and emerging technology in healthcare is providing solutions to the issues of rising costs, legislative changes, and shortages in medical staff by offering virtual clinics and VR prescription services. The development of free mental health resources like Happiness House and XRHealth in the metaverse allows for…

    • N/A
    MTM - 12 Trends of...
    Femtech Futures
    The rise of femtech and emerging technology in healthcare is providing solutions to the issues of rising costs, legislative changes, and shortages in medical staff…
    • Digital Platforms
    • Emerging Technology
    • Health & Wellness
  • Mental Health & Welness Communities
    • Digital Platforms
    • Health & Wellness
    • Lifestyle

    Gen Z is known for their openness about mental health, consuming and sharing content about it on social media platforms. They have created and utilize mental health communities, like the anonymous audio app Chill Pill, to have safe discussions. Celebrity influence is also promoting access to credible resources for mental…

    • N/A
    MTM - 12 Trends of...
    Mental Health & Welness Communities
    Gen Z is known for their openness about mental health, consuming and sharing content about it on social media platforms. They have created and utilize…
    • Digital Platforms
    • Health & Wellness
    • Lifestyle
  • Railway Revival
    • Emerging Technology
    • Sustainability
    • Travel

    The railway industry in Europe has seen a revival due to the climate movement and the ban on short-haul domestic flights. In 2023, the railway industry is set to have a breakthrough with new Nightjet sleeper trains and luxury services like the Orient Express La Dolce Vita. Sunseekers and snow-lovers…

    • N/A
    MTM - 12 Trends of...
    Railway Revival
    The railway industry in Europe has seen a revival due to the climate movement and the ban on short-haul domestic flights. In 2023, the railway…
    • Emerging Technology
    • Sustainability
    • Travel
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