Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Back to the Wild
  • Health & Wellness
  • Sustainability
  • Travel

  Back to the Wild. In 2023, travel will focus more on responsible and conscious experiences, as opposed to well-planned and comfort-first trips. We’ll see more rewilding initiatives, a broader usage of visual techniques that feature grounding colors, as well as hiking and camping aesthetics; all of this reinforced by messages…

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  Depositphotos - Creative Trends ‘23

  Back to the Wild

  Back to the Wild. In 2023, travel will focus more on responsible and conscious experiences, as opposed to well-planned and comfort-first trips. We’ll see more…

  • Health & Wellness
  • Sustainability
  • Travel
  
  
• Eye on Sustainability
  • Fashion & Beauty
  • Global Challenges
  • Sustainability

  Eye on Sustainability. Start 2023 with sustainable design choices that also look aesthetically pleasing. Opt for deep, monochrome colors and trending, readable fonts for online and offline projects; all of which can grow into gender-neutral and inclusive design solutions for your brand.

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  Depositphotos - Creative Trends ‘23

  Eye on Sustainability

  Eye on Sustainability. Start 2023 with sustainable design choices that also look aesthetically pleasing. Opt for deep, monochrome colors and trending, readable fonts for online…

  • Fashion & Beauty
  • Global Challenges
  • Sustainability
  
  
• Wellness Upgrade
  • Brands & Advertising
  • Emerging Technology
  • Health & Wellness

  Wellness Upgrade. To better connect with audiences, brands will include AR- and VR-powered wellness experiences in their marketing activities. Using dynamic, abstract, and 3D motion graphics with thematic sound effects and scents will facilitate separation from the physical environment and help accelerate positive results for both consumers and brands.

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  Depositphotos - Creative Trends ‘23

  Wellness Upgrade

  Wellness Upgrade. To better connect with audiences, brands will include AR- and VR-powered wellness experiences in their marketing activities. Using dynamic, abstract, and 3D motion…

  • Brands & Advertising
  • Emerging Technology
  • Health & Wellness
  
  
• Cookieless Future
  • Brands & Advertising
  • Data Privacy
  • Emerging Technology

  Cookieless Future. The move to a cookieless future is happening as brands navigate the deprecation of third-party cookies. Brands are now focusing more on collecting first-party data, developing ID Graphs and Universal IDs, and utilizing new forms of contextual targeting. To be successful, brands must prioritize first-party data and adapt…

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  DENTSU - Media Trends ‘23

  Cookieless Future

  Cookieless Future. The move to a cookieless future is happening as brands navigate the deprecation of third-party cookies. Brands are now focusing more on collecting…

  • Brands & Advertising
  • Data Privacy
  • Emerging Technology
  
  
• Nesting
  • Consumer Attitudes
  • Health & Wellness
  • Lifestyle

  People are seeking comfort, simplicity, and spirituality in 2023, as seen in the increased interest in comfortable homes, analogue hobbies, and spiritual objects. This is based on a trend that was heightened during the pandemic, when many people found that their homes could have been more comfortable during the lockdowns.…

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  CATAWIKI x IPSOS - Trend_Report-2023

  Nesting

  People are seeking comfort, simplicity, and spirituality in 2023, as seen in the increased interest in comfortable homes, analogue hobbies, and spiritual objects. This is…

  • Consumer Attitudes
  • Health & Wellness
  • Lifestyle
  
  
• Y2K is Now
  • Emerging Technology
  • Fashion & Beauty
  • Lifestyle

  Y2K is Now. Millennials are returning to the cultural and fashion trends of the early 2000s, referred to as Y2K, due to their fond memories of a simpler time and the popularity of TikTok trends such as #whatsinmybag and #cybery2k. The Y2K trend includes iconic vehicles from 2000s pop culture…

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  CATAWIKI x IPSOS - Trend_Report-2023

  Y2K is Now

  Y2K is Now. Millennials are returning to the cultural and fashion trends of the early 2000s, referred to as Y2K, due to their fond memories…

  • Emerging Technology
  • Fashion & Beauty
  • Lifestyle
  
  
• New Heroes, More Narratives
  • Emerging Technology
  • Entertainment
  • Global Challenges

  New Heroes, More Narratives. Underrepresented groups and new players taking center stage in various industries - from new sports heroes to newborn wine regions. In 2023, these groups and independent creators will be celebrated, driven by a demand for more inclusive narratives and collectibles from conscious consumers. These tell a…

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  CATAWIKI x IPSOS - Trend_Report-2023

  New Heroes, More Narratives

  New Heroes, More Narratives. Underrepresented groups and new players taking center stage in various industries - from new sports heroes to newborn wine regions. In…

  • Emerging Technology
  • Entertainment
  • Global Challenges
  
  
• Alternative Investments
  • Emerging Technology
  • Finance & Money
  • Lifestyle

  In 2023 the focus will shift from traditional investment assets like whisky, vintage watches and the popular classic cars to new alternatives. From heirloom brooches and cognacs to younger classic cars, people will be investing in less traditional assets that reflect their passions. Subtrends include investing in alcohol “malternatives”.

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  CATAWIKI x IPSOS - Trend_Report-2023

  Alternative Investments

  In 2023 the focus will shift from traditional investment assets like whisky, vintage watches and the popular classic cars to new alternatives. From heirloom brooches…

  • Emerging Technology
  • Finance & Money
  • Lifestyle
  
  
• Experimental Escapism
  • Entertainment
  • Health & Wellness
  • Lifestyle

  Experiential Escapism. The post-pandemic shift towards prioritizing mental health and wellness is driving new ways of exploring spirituality, nature, and wellness — moving beyond the physical world. Experiential Escapism welcomes a world where nature is intensified and digitally recreated to reflect its healing benefits. Shape-shifting forms, color-changing surfaces, imaginary dreamscapes,…

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  Adobe Creative Trends ‘23

  Experimental Escapism

  Experiential Escapism. The post-pandemic shift towards prioritizing mental health and wellness is driving new ways of exploring spirituality, nature, and wellness — moving beyond the…

  • Entertainment
  • Health & Wellness
  • Lifestyle
  
  
• Non-Traditional Wellness
  • Health & Wellness
  • Lifestyle
  • Sustainability

  Non-Traditional Wellness. The post-pandemic shift towards prioritizing mental health and wellness is driving new ways of exploring spirituality, nature, and wellness — moving beyond the physical world. Plenty of brands show what being ‘well’ looks like, but the new pursuit of wellbeing more and more often represents how it feels.…

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  Adobe Creative Trends ‘23

  Non-Traditional Wellness

  Non-Traditional Wellness. The post-pandemic shift towards prioritizing mental health and wellness is driving new ways of exploring spirituality, nature, and wellness — moving beyond the…

  • Health & Wellness
  • Lifestyle
  • Sustainability
  
  

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