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health trends 118
accessibility 20
advertising 107
aesthetics 12
aging 7
AI beauty 15
AI fashion 21
alcohol 4
anxiety 2
apps 7
artificial intelligence 18
augmented reality 46
authenticity 20
authoritarianism 2
avatars 5
banking 7
beauty standards 1
BeReal 4
betting 1
biodegradable 8
body image 1
brand promise 15
brick and mortar 11
budgeting 15
carbon footprint 1
children 2
circular economy 16
climate change 18
clothing 4
collaboration 5
communities 18
construction 1
consumer attitudes 131
consumer habits 162
consumer protection 27
content 2
cookies 6
cooking 4
cosmetics 17
cost-of-living 8
couriers 2
COVID-19 9
creator economy 30
culinary experiences 12
culture 11
customer service 9
data 1
data privacy 16
deepfake 7
design 3
digital assets 10
digital detox 2
digital footprint 73
digital literacy 10
digital media 79
dining 7
disruption 7
diversity 3
DIY 6
drink 4
e-commerce 105
eco-friendly 46
emerging tech 118
employee retention 16
entertainment 30
environmentalism 16
escapism 16
ethics 2
exclusivity 1
experiences 13
exploration 2
Facebook 9
fake news 7
fashion 29
festivals 17
financial education 7
fitness 11
flexibility 4
food 24
gambling 4
gaming 12
Gen Z 73
gig economy 14
greenwashing 26
happiness 1
healthcare 16
healthy eating 23
higher education 2
home 1
immediacy 2
inclusivity 5
indulging 1
inflation 9
influencers 69
infrastructure 3
innovation 18
Instagram 42
intimacy 4
kpop 2
lifestyle 35
live-streaming 6
locally-sourced 9
longevity 1
makeup 8
MarTech 62
mental health 21
metaverse 39
Millennial 36
misinformation 2
mobile devices 11
moral beliefs 2
music 6
natural beauty 15
news 18
NFTs 17
niche brands 48
nostalgia 9
nutrition 10
optimism 9
packaging 7
parenting 3
perfume 1
personalization 11
pharma 3
plant-based 10
podcasts 11
politics 2
post-pandemic 27
privacy 17
public health 10
real estate 1
rebellion 1
recycling 22
reductionism 1
relaxation 2
restaurants 13
retail 59
scents 2
screen time 6
security 1
self-care 12
self-expression 1
self-reliance 2
services 6
sex 4
shopping habits 41
skin tones 3
sleep quality 1
smart technology 16
social issues 15
social media 133
sound 1
spirituality 11
sports 5
storytelling 8
streaming platforms 24
stress management 11
sustainability 44
telecom 2
TikTok 24
transportation 6
travel 7
trust 2
TV 5
uncertainty 3
urban planning 3
vaccine hesitancy 3
value-for-money 12
virtual influencers 140
virtual reality 46
virtual spaces 37
vitamins 2
waste management 5
water 1
water-saving 5
Web3 5
wellbeing 19
wellness 43
work environment 8
work-life balance 13
workplace 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • Back to the Wild
    • Health & Wellness
    • Sustainability
    • Travel

    Back to the Wild. In 2023, travel will focus more on responsible and conscious experiences, as opposed to well-planned and comfort-first trips. We’ll see more rewilding initiatives, a broader usage of visual techniques that feature grounding colors, as well as hiking and camping aesthetics; all of this reinforced by messages…

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    Depositphotos - Creative Trends ‘23
    Back to the Wild
    Back to the Wild. In 2023, travel will focus more on responsible and conscious experiences, as opposed to well-planned and comfort-first trips. We’ll see more…
    • Health & Wellness
    • Sustainability
    • Travel
  • Eye on Sustainability
    • Fashion & Beauty
    • Global Challenges
    • Sustainability

    Eye on Sustainability. Start 2023 with sustainable design choices that also look aesthetically pleasing. Opt for deep, monochrome colors and trending, readable fonts for online and offline projects; all of which can grow into gender-neutral and inclusive design solutions for your brand.

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    Depositphotos - Creative Trends ‘23
    Eye on Sustainability
    Eye on Sustainability. Start 2023 with sustainable design choices that also look aesthetically pleasing. Opt for deep, monochrome colors and trending, readable fonts for online…
    • Fashion & Beauty
    • Global Challenges
    • Sustainability
  • Wellness Upgrade
    • Brands & Advertising
    • Emerging Technology
    • Health & Wellness

    Wellness Upgrade. To better connect with audiences, brands will include AR- and VR-powered wellness experiences in their marketing activities. Using dynamic, abstract, and 3D motion graphics with thematic sound effects and scents will facilitate separation from the physical environment and help accelerate positive results for both consumers and brands.

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    Depositphotos - Creative Trends ‘23
    Wellness Upgrade
    Wellness Upgrade. To better connect with audiences, brands will include AR- and VR-powered wellness experiences in their marketing activities. Using dynamic, abstract, and 3D motion…
    • Brands & Advertising
    • Emerging Technology
    • Health & Wellness
  • Cookieless Future
    • Brands & Advertising
    • Data Privacy
    • Emerging Technology

    Cookieless Future. The move to a cookieless future is happening as brands navigate the deprecation of third-party cookies. Brands are now focusing more on collecting first-party data, developing ID Graphs and Universal IDs, and utilizing new forms of contextual targeting. To be successful, brands must prioritize first-party data and adapt…

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    DENTSU - Media Trends ‘23
    Cookieless Future
    Cookieless Future. The move to a cookieless future is happening as brands navigate the deprecation of third-party cookies. Brands are now focusing more on collecting…
    • Brands & Advertising
    • Data Privacy
    • Emerging Technology
  • Astrology and Spirituality
    • Finance & Money
    • Health & Wellness
    • Lifestyle

    Astrology and Spirituality. The post-pandemic shift towards prioritizing mental health and wellness is driving new ways of exploring spirituality, nature, and wellness — moving beyond the physical world. Enter a world that invites you to look within. From growing tarot experiences to practicing the art of manifestation, research has found…

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    Adobe Creative Trends ‘23
    Astrology and Spirituality
    Astrology and Spirituality. The post-pandemic shift towards prioritizing mental health and wellness is driving new ways of exploring spirituality, nature, and wellness — moving beyond…
    • Finance & Money
    • Health & Wellness
    • Lifestyle
  • Retro Active
    • Emerging Technology
    • Fashion & Beauty
    • Lifestyle

    Retro Active. The Retro Active trend references the 90s and Y2K era and is not just limited to fashion. Some of its sub-trends are Kidcore, Y2K Everything, and Tech it Back. Brands can leverage this trend by creating roller skating videos, using vibrant text illustrations, or capturing nostalgic moments in…

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    Adobe Creative Trends ‘23
    Retro Active
    Retro Active. The Retro Active trend references the 90s and Y2K era and is not just limited to fashion. Some of its sub-trends are Kidcore,…
    • Emerging Technology
    • Fashion & Beauty
    • Lifestyle
  • Tackling Social Media Fatigue
    • Consumer Attitudes
    • Health & Wellness
    • Media & Information

    Tackling Social Media Fatigue. Social media usage increased during the pandemic of 2020, but as lockdowns eased, a 12% increase was reported in individuals using social media less than before. Gen Z is the most concerned about time spent on social media and is likely to use it less. Brands…

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    BRAND WATCH - 2023 Digital...
    Tackling Social Media Fatigue
    Tackling Social Media Fatigue. Social media usage increased during the pandemic of 2020, but as lockdowns eased, a 12% increase was reported in individuals using…
    • Consumer Attitudes
    • Health & Wellness
    • Media & Information
  • Beyond Nomal
    • Emerging Technology
    • Fashion & Beauty
    • Lifestyle

    Beyond Normal. The 2023 trend is all about breaking the norms and expressing individual style. Fashion is embracing fluidity and gender-neutral styles, while interior design is trending towards maximalism and technology-driven art. NFTs and AI are expected to play a big role in art, with a projected rise in popularity…

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    CATAWIKI x IPSOS - Trend_Report-2023
    Beyond Nomal
    Beyond Normal. The 2023 trend is all about breaking the norms and expressing individual style. Fashion is embracing fluidity and gender-neutral styles, while interior design…
    • Emerging Technology
    • Fashion & Beauty
    • Lifestyle
  • Nesting
    • Consumer Attitudes
    • Health & Wellness
    • Lifestyle

    People are seeking comfort, simplicity, and spirituality in 2023, as seen in the increased interest in comfortable homes, analogue hobbies, and spiritual objects. This is based on a trend that was heightened during the pandemic, when many people found that their homes could have been more comfortable during the lockdowns.…

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    CATAWIKI x IPSOS - Trend_Report-2023
    Nesting
    People are seeking comfort, simplicity, and spirituality in 2023, as seen in the increased interest in comfortable homes, analogue hobbies, and spiritual objects. This is…
    • Consumer Attitudes
    • Health & Wellness
    • Lifestyle
  • Y2K is Now
    • Emerging Technology
    • Fashion & Beauty
    • Lifestyle

    Y2K is Now. Millennials are returning to the cultural and fashion trends of the early 2000s, referred to as Y2K, due to their fond memories of a simpler time and the popularity of TikTok trends such as #whatsinmybag and #cybery2k. The Y2K trend includes iconic vehicles from 2000s pop culture…

    • N/A
    CATAWIKI x IPSOS - Trend_Report-2023
    Y2K is Now
    Y2K is Now. Millennials are returning to the cultural and fashion trends of the early 2000s, referred to as Y2K, due to their fond memories…
    • Emerging Technology
    • Fashion & Beauty
    • Lifestyle
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