Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Getting Comfy At Home
  • Brands & Advertising
  • Lifestyle
  • The Home

  Homes continue to take center stage in people's 2023 lifestyle with an increase in at-home entertainment and DIY inspiration. Brands have the opportunity to enhance people's at-home experiences by offering immersive media experiences, flaunting their local credentials, and tapping into small luxuries. Brands can add value by supporting consumers in…

  • N/A
  OMD - Signals 2023

  Getting Comfy At Home

  Homes continue to take center stage in people's 2023 lifestyle with an increase in at-home entertainment and DIY inspiration. Brands have the opportunity to enhance…

  • Brands & Advertising
  • Lifestyle
  • The Home
  
  
• Gentle Tech
  • Culture
  • Emerging Technology
  • Sustainability

  Gentle Tech. Gentle Tech is a new movement in technology that goes beyond innovation for the sake of efficiency and utility, but also to deliver on imperatives beyond profit: inclusivity, empathy, community. This trend prioritizes values and empathy in products. Brands must recognize the impact of recent events on consumers…

  • N/A
  OMG FUTURES - At The...

  Gentle Tech

  Gentle Tech. Gentle Tech is a new movement in technology that goes beyond innovation for the sake of efficiency and utility, but also to deliver…

  • Culture
  • Emerging Technology
  • Sustainability
  
  
• Frugal Tech
  • Business & e-Commerce
  • Emerging Technology
  • Sustainability

  Frugal Tech. In the face of economic uncertainty, consumers are increasingly seeking value for their money. This trend is reflected in the tech sector too, where startups are offering affordable alternatives to big tech products and services. Rather than abandoning innovation in difficult times, businesses should focus on smart, accessible…

  • N/A
  OMG FUTURES - At The...

  Frugal Tech

  Frugal Tech. In the face of economic uncertainty, consumers are increasingly seeking value for their money. This trend is reflected in the tech sector too,…

  • Business & e-Commerce
  • Emerging Technology
  • Sustainability
  
  
• Optimizing the Workplace
  • Global Challenges
  • Health & Wellness
  • The Workplace

  Optimizing the Workplace. A pandemic has caused a shift in employee perspectives and expectations, leading to a change in the future of work. Concerns over physical proximity due to health issues will now be accompanied by concerns of working in a noisy environment. Brands and businesses need to adapt their…

  • N/A
  OMG FUTURES - At The...

  Optimizing the Workplace

  Optimizing the Workplace. A pandemic has caused a shift in employee perspectives and expectations, leading to a change in the future of work. Concerns over…

  • Global Challenges
  • Health & Wellness
  • The Workplace
  
  
• Sustainability as Standard
  • Brands & Advertising
  • Emerging Technology
  • Sustainability

  Sustainability as Standard. In 2023 brands will increasingly prove that all things can have a sustainable angle. Sustainability is becoming the norm in all industries and there are no limits to what can be transformed to be more eco-friendly. Brands and businesses must dig deeper to find sustainable alternatives and…

  • N/A
  OMG FUTURES - At The...

  Sustainability as Standard

  Sustainability as Standard. In 2023 brands will increasingly prove that all things can have a sustainable angle. Sustainability is becoming the norm in all industries…

  • Brands & Advertising
  • Emerging Technology
  • Sustainability
  
  
• Sleep Fitness
  • Fashion & Beauty
  • Health & Wellness
  • Lifestyle

  Sleep Fitness. Sleep is becoming a top priority as two in three people have reported poor sleep quality. Sales of sleep aids have increased by nearly 10% from 2021 to 2022, and people are looking for natural sleep-fit routines and supplements to improve their sleep. Trends such as circadian eating,…

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  Holland & Barret - Wellness...

  Sleep Fitness

  Sleep Fitness. Sleep is becoming a top priority as two in three people have reported poor sleep quality. Sales of sleep aids have increased by…

  • Fashion & Beauty
  • Health & Wellness
  • Lifestyle
  
  
• Back To Our Roots
  • Food & Drink
  • Health & Wellness
  • Sustainability

  Back To Our Roots. People will move towards foods that can help with their overall wellbeing while relieving stress and supporting brain, heart, and gut health. Superfood sprinkles, for example, such as functional mushrooms, adaptogens, and water-based plant protein, are predicted to soar in popularity. The functional mushroom market is…

  • N/A
  Holland & Barret - Wellness...

  Back To Our Roots

  Back To Our Roots. People will move towards foods that can help with their overall wellbeing while relieving stress and supporting brain, heart, and gut…

  • Food & Drink
  • Health & Wellness
  • Sustainability
  
  
• Go With Your Gut (Health & Welness)
  • Emerging Technology
  • Food & Drink
  • Health & Wellness

  Go With Your Gut (Health). Gut health is a top priority for people seeking to improve their overall wellness. Fermentation is being rebooted in 2023 as trending health foods include chickpea powder and seed spreads. Snacks are evolving to cater to changing consumer demands for tasty, nutritious, and sustainable options…

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  Holland & Barret - Wellness...

  Go With Your Gut (Health & Welness)

  Go With Your Gut (Health). Gut health is a top priority for people seeking to improve their overall wellness. Fermentation is being rebooted in 2023…

  • Emerging Technology
  • Food & Drink
  • Health & Wellness
  
  
• Wellness Tech Gets Personal
  • Emerging Technology
  • Health & Wellness
  • Lifestyle

  Wellness Tech Gets Personal. The focus on wellness is shifting towards personalized nutrition and AI-powered health solutions. The medical industry will place more emphasis on metabolic and microbiome health, with new innovations in health data analysis and personalized nutrition. As people take charge of their health, simple health checks and…

  • N/A
  Holland & Barret - Wellness...

  Wellness Tech Gets Personal

  Wellness Tech Gets Personal. The focus on wellness is shifting towards personalized nutrition and AI-powered health solutions. The medical industry will place more emphasis on…

  • Emerging Technology
  • Health & Wellness
  • Lifestyle
  
  
• Ayurveda Returns
  • Emerging Technology
  • Health & Wellness
  • Sustainability

  Ayurveda Returns. The return of Ayurveda and other traditional health systems is a growing trend in 2023. These ancient practices, once dismissed by Western medicine, are now being combined with scientific scrutiny and gaining popularity. Key ingredients to know include KSM-66 Ashwagandha for emotional balance and stress reduction, Curcumin for…

  • N/A
  Holland & Barret - Wellness...

  Ayurveda Returns

  Ayurveda Returns. The return of Ayurveda and other traditional health systems is a growing trend in 2023. These ancient practices, once dismissed by Western medicine,…

  • Emerging Technology
  • Health & Wellness
  • Sustainability
  
  

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