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health trends 118
accessibility 20
advertising 107
aesthetics 12
aging 7
AI beauty 15
AI fashion 21
alcohol 4
anxiety 2
apps 7
artificial intelligence 18
augmented reality 46
authenticity 20
authoritarianism 2
avatars 5
banking 7
beauty standards 1
BeReal 4
betting 1
biodegradable 8
body image 1
brand promise 15
brick and mortar 11
budgeting 15
carbon footprint 1
children 2
circular economy 16
climate change 18
clothing 4
collaboration 5
communities 18
construction 1
consumer attitudes 131
consumer habits 162
consumer protection 27
content 2
cookies 6
cooking 4
cosmetics 17
cost-of-living 8
couriers 2
COVID-19 9
creator economy 30
culinary experiences 12
culture 11
customer service 9
data 1
data privacy 16
deepfake 7
design 3
digital assets 10
digital detox 2
digital footprint 73
digital literacy 10
digital media 79
dining 7
disruption 7
diversity 3
DIY 6
drink 4
e-commerce 105
eco-friendly 46
emerging tech 118
employee retention 16
entertainment 30
environmentalism 16
escapism 16
ethics 2
exclusivity 1
experiences 13
exploration 2
Facebook 9
fake news 7
fashion 29
festivals 17
financial education 7
fitness 11
flexibility 4
food 24
gambling 4
gaming 12
Gen Z 73
gig economy 14
greenwashing 26
happiness 1
healthcare 16
healthy eating 23
higher education 2
home 1
immediacy 2
inclusivity 5
indulging 1
inflation 9
influencers 69
infrastructure 3
innovation 18
Instagram 42
intimacy 4
kpop 2
lifestyle 35
live-streaming 6
locally-sourced 9
longevity 1
makeup 8
MarTech 62
mental health 21
metaverse 39
Millennial 36
misinformation 2
mobile devices 11
moral beliefs 2
music 6
natural beauty 15
news 18
NFTs 17
niche brands 48
nostalgia 9
nutrition 10
optimism 9
packaging 7
parenting 3
perfume 1
personalization 11
pharma 3
plant-based 10
podcasts 11
politics 2
post-pandemic 27
privacy 17
public health 10
real estate 1
rebellion 1
recycling 22
reductionism 1
relaxation 2
restaurants 13
retail 59
scents 2
screen time 6
security 1
self-care 12
self-expression 1
self-reliance 2
services 6
sex 4
shopping habits 41
skin tones 3
sleep quality 1
smart technology 16
social issues 15
social media 133
sound 1
spirituality 11
sports 5
storytelling 8
streaming platforms 24
stress management 11
sustainability 44
telecom 2
TikTok 24
transportation 6
travel 7
trust 2
TV 5
uncertainty 3
urban planning 3
vaccine hesitancy 3
value-for-money 12
virtual influencers 140
virtual reality 46
virtual spaces 37
vitamins 2
waste management 5
water 1
water-saving 5
Web3 5
wellbeing 19
wellness 43
work environment 8
work-life balance 13
workplace 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • Now or Never
    • Consumer Attitudes
    • Lifestyle
    • Sustainability

    Consumers are embracing a carefree attitude of living for the moment due to the unpredictable future and repeated crises. Brands are facilitating this behavior by offering BNPL options and promoting indulgence and pleasure-seeking. This "Now or Never" attitude aims to reclaim happiness in the face of modern stress. Meanwhile, weariness…

    • N/A
    FORESIGHT FACTORY - Global Trending
    Now or Never
    Consumers are embracing a carefree attitude of living for the moment due to the unpredictable future and repeated crises. Brands are facilitating this behavior by…
    • Consumer Attitudes
    • Lifestyle
    • Sustainability
  • Light Relief
    • Brands & Advertising
    • Lifestyle
    • Sustainability

    Characterized by an increased demand for low-stakes pastimes and guilty pleasures as a means of stress reduction and overall well-being. Brands have an opportunity to tap into this trend by offering responsible and sustainable forms of pleasure, while also transforming a pessimistic outlook into optimism with positive messaging and a…

    • N/A
    FORESIGHT FACTORY - Global Trending
    Light Relief
    Characterized by an increased demand for low-stakes pastimes and guilty pleasures as a means of stress reduction and overall well-being. Brands have an opportunity to…
    • Brands & Advertising
    • Lifestyle
    • Sustainability
  • The Need for Community is Real
    • Health & Wellness
    • Lifestyle
    • Relationships & Intimacy

    Organized religion has been declining in popularity, leading to a search for community and spirituality through alternative means such as manifesting, astrology, and shared fitness routines. This and other societal changes are at least in part causing a rise in loneliness and mental health struggles, as people are seeking connection…

    • N/A
    FORERUNNER - The Dinner Party...
    The Need for Community is Real
    Organized religion has been declining in popularity, leading to a search for community and spirituality through alternative means such as manifesting, astrology, and shared fitness…
    • Health & Wellness
    • Lifestyle
    • Relationships & Intimacy
  • Sustainability Mainstream
    • Consumer Attitudes
    • Lifestyle
    • Sustainability

    Sustainability has become a key focus for consumers and businesses alike, with increasing importance placed on environmental considerations and the search for sustainable options. This trend is seen to be transitioning from a niche market to a mainstream lifestyle, with all consumers expected to align their values with their spending…

    • N/A
    FORERUNNER - The Dinner Party...
    Sustainability Mainstream
    Sustainability has become a key focus for consumers and businesses alike, with increasing importance placed on environmental considerations and the search for sustainable options. This…
    • Consumer Attitudes
    • Lifestyle
    • Sustainability
  • Future Fundamentals
    • Consumer Attitudes
    • Global Challenges
    • Sustainability

    People are seeking a return to fundamentals for a more optimistic future, with 53% of respondents feeling more optimistic about their own future compared to 41% for their children and 27% for the world. Over half of consumers are taking it day by day, trying to get back to how…

    • N/A
    FORERUNNER - The Dinner Party...
    Future Fundamentals
    People are seeking a return to fundamentals for a more optimistic future, with 53% of respondents feeling more optimistic about their own future compared to…
    • Consumer Attitudes
    • Global Challenges
    • Sustainability
  • Viral Flavor
    • Consumer Attitudes
    • Digital Platforms
    • Lifestyle

    The CPG industry has taken inspiration from TikTok food trends, as the pandemic led to an increase in screen time and interest in cooking. Companies in the CPG space are offering products in similar flavor profiles to those seen on TikTok.

    • N/A
    TREND HUNTER - Trend Report...
    Viral Flavor
    The CPG industry has taken inspiration from TikTok food trends, as the pandemic led to an increase in screen time and interest in cooking. Companies…
    • Consumer Attitudes
    • Digital Platforms
    • Lifestyle
  • Reduced Spending
    • Business & e-Commerce
    • Consumer Attitudes
    • Lifestyle

    Consumers will likely reduce spending due to economic pressures in areas such as groceries, travel, entertainment and treats. Telecoms will be affected too, as people cut back on streaming and bundling internet. TV and mobile phone providers to find savings. 30% intend to switch to less expensive brands while 38%…

    • N/A
    VERICAST - Predictions & Trends...
    Reduced Spending
    Consumers will likely reduce spending due to economic pressures in areas such as groceries, travel, entertainment and treats. Telecoms will be affected too, as people…
    • Business & e-Commerce
    • Consumer Attitudes
    • Lifestyle
  • Necessities & Home Spending
    • Brands & Advertising
    • Consumer Attitudes
    • Health & Wellness

    Consumers will prioritize spending on necessities during a tough economy, but will still seek to purchase things for their home and family. Healthcare spending may also be affected, with people reevaluating optional procedures. Brands need to be even more relevant in order to stay top of mind when consumers are…

    • N/A
    VERICAST - Predictions & Trends...
    Necessities & Home Spending
    Consumers will prioritize spending on necessities during a tough economy, but will still seek to purchase things for their home and family. Healthcare spending may…
    • Brands & Advertising
    • Consumer Attitudes
    • Health & Wellness
  • Private Label Prominence
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes

    Private labels are becoming increasingly competitive with name brands in terms of quality and branding, and are expected to capture the highest market share in the U.S. in 2023. This is due to consumer preference for cheaper options and improved product launches by retailers, which have led to a potential…

    • N/A
    VERICAST - Predictions & Trends...
    Private Label Prominence
    Private labels are becoming increasingly competitive with name brands in terms of quality and branding, and are expected to capture the highest market share in…
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes
  • Educator Brands & Brands & Advertising
    • Brands & Advertising
    • Consumer Attitudes
    • Health & Wellness

    Consumers are looking for more than just products from retailers, they want education and inspiration. Brands that deliver on this will have a stronger impact, improving a consumer's life and contributing to their well-being. Grocers will offer budget-friendly meal tips, healthcare providers will focus on customer service, and restaurants will…

    • N/A
    VERICAST - Predictions & Trends...
    Educator Brands & Brands & Advertising
    Consumers are looking for more than just products from retailers, they want education and inspiration. Brands that deliver on this will have a stronger impact,…
    • Brands & Advertising
    • Consumer Attitudes
    • Health & Wellness
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