Naked Citizen

Brands are trusted by consumers more than governments and other institutions, and are expected to offer efficient and effective support during life's challenges. In 2023, there will be challenges such as the rising cost of living, and brands are rising to meet these challenges by offering initiatives like interest-free loans and pausing price hikes. Some consumers, especially the younger generations, are considering delaying retirement because of financial constraints, but with the help of brands, they may have more options to manage their finances.