Data As Currency

Consumers are becoming increasingly aware of the value of their personal data and the ways in which it is being traded and used. Many are exploring ways to maintain their privacy and control over their data, especially as privacy concerns become more pressing. Brands are responding to this desire by providing more privacy options, creating clear benefits for sharing data, and being transparent about how data is used. Brands can also help build trust with consumers by offering control over data usage, highlighting the benefits of sharing data, and promoting online safety.