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health trends 118
accessibility 20
advertising 107
aesthetics 12
aging 7
AI beauty 15
AI fashion 21
alcohol 4
anxiety 2
apps 7
artificial intelligence 18
augmented reality 46
authenticity 20
authoritarianism 2
avatars 5
banking 7
beauty standards 1
BeReal 4
betting 1
biodegradable 8
body image 1
brand promise 15
brick and mortar 11
budgeting 15
carbon footprint 1
children 2
circular economy 16
climate change 18
clothing 4
collaboration 5
communities 18
construction 1
consumer attitudes 131
consumer habits 162
consumer protection 27
content 2
cookies 6
cooking 4
cosmetics 17
cost-of-living 8
couriers 2
COVID-19 9
creator economy 30
culinary experiences 12
culture 11
customer service 9
data 1
data privacy 16
deepfake 7
design 3
digital assets 10
digital detox 2
digital footprint 73
digital literacy 10
digital media 79
dining 7
disruption 7
diversity 3
DIY 6
drink 4
e-commerce 105
eco-friendly 46
emerging tech 118
employee retention 16
entertainment 30
environmentalism 16
escapism 16
ethics 2
exclusivity 1
experiences 13
exploration 2
Facebook 9
fake news 7
fashion 29
festivals 17
financial education 7
fitness 11
flexibility 4
food 24
gambling 4
gaming 12
Gen Z 73
gig economy 14
greenwashing 26
happiness 1
healthcare 16
healthy eating 23
higher education 2
home 1
immediacy 2
inclusivity 5
indulging 1
inflation 9
influencers 69
infrastructure 3
innovation 18
Instagram 42
intimacy 4
kpop 2
lifestyle 35
live-streaming 6
locally-sourced 9
longevity 1
makeup 8
MarTech 62
mental health 21
metaverse 39
Millennial 36
misinformation 2
mobile devices 11
moral beliefs 2
music 6
natural beauty 15
news 18
NFTs 17
niche brands 48
nostalgia 9
nutrition 10
optimism 9
packaging 7
parenting 3
perfume 1
personalization 11
pharma 3
plant-based 10
podcasts 11
politics 2
post-pandemic 27
privacy 17
public health 10
real estate 1
rebellion 1
recycling 22
reductionism 1
relaxation 2
restaurants 13
retail 59
scents 2
screen time 6
security 1
self-care 12
self-expression 1
self-reliance 2
services 6
sex 4
shopping habits 41
skin tones 3
sleep quality 1
smart technology 16
social issues 15
social media 133
sound 1
spirituality 11
sports 5
storytelling 8
streaming platforms 24
stress management 11
sustainability 44
telecom 2
TikTok 24
transportation 6
travel 7
trust 2
TV 5
uncertainty 3
urban planning 3
vaccine hesitancy 3
value-for-money 12
virtual influencers 140
virtual reality 46
virtual spaces 37
vitamins 2
waste management 5
water 1
water-saving 5
Web3 5
wellbeing 19
wellness 43
work environment 8
work-life balance 13
workplace 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • Martech Innovation
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    Brands will increase their investment in marketing technology innovation to differentiate themselves, using AI and machine learning and using first-party data to have a better understanding of target audiences. Companies, especially financial institutions, will also expand their use of cloud software to drive efficiency as more people work from home.

    • N/A
    VERICAST - Predictions & Trends...
    Martech Innovation
    Brands will increase their investment in marketing technology innovation to differentiate themselves, using AI and machine learning and using first-party data to have a better…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • Social Selling
    • Brands & Advertising
    • Business & e-Commerce
    • Emerging Technology

    Influencer marketing and social selling are expected to continue to be popular in 2023 with a significant percentage of marketers using it and investing heavily. Brands are expected to prioritize social media and digital advertising, as well as enhancing their website and digital presence, in order to connect with new…

    • N/A
    VERICAST - Predictions & Trends...
    Social Selling
    Influencer marketing and social selling are expected to continue to be popular in 2023 with a significant percentage of marketers using it and investing heavily.…
    • Brands & Advertising
    • Business & e-Commerce
    • Emerging Technology
  • Well-care
    • Consumer Attitudes
    • Health & Wellness
    • Lifestyle

    Sick-care Evolves To Well-care. Health is a top priority for consumers, with a majority indicating it as a main focus in their lives. Yet despite growing awareness, many still feel overwhelmed and lack guidance to achieve health goals, leading to a more demand for products, services, and communities that can…

    • N/A
    FORERUNNER - The Dinner Party...
    Well-care
    Sick-care Evolves To Well-care. Health is a top priority for consumers, with a majority indicating it as a main focus in their lives. Yet despite…
    • Consumer Attitudes
    • Health & Wellness
    • Lifestyle
  • New Age Activism
    • Consumer Attitudes
    • Lifestyle
    • Sustainability

    New Age Activism is emerging as a trend where people are more likely to support social and political causes through their spending habits. This shift is driven by younger generations who feel detached from traditional political discourse and want to embed their values into their day-to-day lives through their employment…

    • N/A
    FORERUNNER - The Dinner Party...
    New Age Activism
    New Age Activism is emerging as a trend where people are more likely to support social and political causes through their spending habits. This shift…
    • Consumer Attitudes
    • Lifestyle
    • Sustainability
  • Viral Flavor
    • Consumer Attitudes
    • Digital Platforms
    • Lifestyle

    The CPG industry has taken inspiration from TikTok food trends, as the pandemic led to an increase in screen time and interest in cooking. Companies in the CPG space are offering products in similar flavor profiles to those seen on TikTok.

    • N/A
    TREND HUNTER - Trend Report...
    Viral Flavor
    The CPG industry has taken inspiration from TikTok food trends, as the pandemic led to an increase in screen time and interest in cooking. Companies…
    • Consumer Attitudes
    • Digital Platforms
    • Lifestyle
  • Reduced Spending
    • Business & e-Commerce
    • Consumer Attitudes
    • Lifestyle

    Consumers will likely reduce spending due to economic pressures in areas such as groceries, travel, entertainment and treats. Telecoms will be affected too, as people cut back on streaming and bundling internet. TV and mobile phone providers to find savings. 30% intend to switch to less expensive brands while 38%…

    • N/A
    VERICAST - Predictions & Trends...
    Reduced Spending
    Consumers will likely reduce spending due to economic pressures in areas such as groceries, travel, entertainment and treats. Telecoms will be affected too, as people…
    • Business & e-Commerce
    • Consumer Attitudes
    • Lifestyle
  • Focused Mood-Boosting
    • Entertainment
    • Health & Wellness
    • Lifestyle

    Mindfulness apps boosting users' moods are becoming more focused, with functions like recommending mood-boosting podcasts or journaling prompts. The focus on mental health has grown as people deal with many life stressors.

    • N/A
    TREND HUNTER - Trend Report...
    Focused Mood-Boosting
    Mindfulness apps boosting users' moods are becoming more focused, with functions like recommending mood-boosting podcasts or journaling prompts. The focus on mental health has grown…
    • Entertainment
    • Health & Wellness
    • Lifestyle
  • Intimacy Apps
    • Digital Platforms
    • Emerging Technology
    • Health & Wellness

    Sexual wellness platforms are growing, offering tools and resources for users to learn about sexual health and feel more confident about intimacy. Virtual resources have become crucial for consumers, and brands prioritizing niche needs will continue to be relevant in the digital space.

    • N/A
    TREND HUNTER - Trend Report...
    Intimacy Apps
    Sexual wellness platforms are growing, offering tools and resources for users to learn about sexual health and feel more confident about intimacy. Virtual resources have…
    • Digital Platforms
    • Emerging Technology
    • Health & Wellness
  • Metaverse Medicine
    • Digital Platforms
    • Emerging Technology
    • Health & Wellness

    Clinics and pharmacies are launching their services in the metaverse, offering easy access to health care check-ups, prescription renewals, and fitness and nutritional advice. Patients are turning to online spaces for non-urgent care.

    • N/A
    TREND HUNTER - Trend Report...
    Metaverse Medicine
    Clinics and pharmacies are launching their services in the metaverse, offering easy access to health care check-ups, prescription renewals, and fitness and nutritional advice. Patients…
    • Digital Platforms
    • Emerging Technology
    • Health & Wellness
  • Habbit-Building Kids’ Apps
    • Family & Parenting
    • Health & Wellness
    • Lifestyle

    Child-targeted apps for building healthy habits are becoming more popular as parents use technology to enhance the skills and health of their children. These apps allow for hands-on parenting while reducing some of the strain involved.

    • N/A
    TREND HUNTER - Trend Report...
    Habbit-Building Kids’ Apps
    Child-targeted apps for building healthy habits are becoming more popular as parents use technology to enhance the skills and health of their children. These apps…
    • Family & Parenting
    • Health & Wellness
    • Lifestyle
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