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Short Trend Summary
Consumers are looking for more than just products from retailers, they want education and inspiration. Brands that deliver on this will have a stronger impact, improving a consumer's life and contributing to their well-being. Grocers will offer budget-friendly meal tips,…
Educator Brands & Brands & Advertising- Brands & Advertising
- Consumer Attitudes
- Health & Wellness
Consumers are looking for more than just products from retailers, they want education and inspiration. Brands that deliver on this will have a stronger impact, improving a consumer's life and contributing to their well-being. Grocers will offer budget-friendly meal tips, healthcare providers will focus on customer service, and restaurants will…
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VERICAST - Predictions & Trends...Educator Brands & Brands & Advertising
Consumers are looking for more than just products from retailers, they want education and inspiration. Brands that deliver on this will have a stronger impact,…
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Short Trend Summary
Self-care has become a popular topic since the pandemic, with people trying to improve their physical and mental well-being. However, it is evolving into self-advocacy, where consumers take control of their own needs and seek out the best solutions rather…
Self-Advocacy- Consumer Attitudes
- Health & Wellness
- Lifestyle
Self-care has become a popular topic since the pandemic, with people trying to improve their physical and mental well-being. However, it is evolving into self-advocacy, where consumers take control of their own needs and seek out the best solutions rather than accepting ready-made ones, making it important for businesses to…
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VERICAST - Predictions & Trends...Self-Advocacy
Self-care has become a popular topic since the pandemic, with people trying to improve their physical and mental well-being. However, it is evolving into self-advocacy,… 
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Short Trend Summary
Brands and retailers are expected to increase their focus on consumer personalization in 2023. This will involve leveraging data and working with solution providers to turn data into insight and action to deliver personalized promotions and marketing messages based on…
Consumer Personalization- Brands & Advertising
- Consumer Attitudes
- Data Privacy
Brands and retailers are expected to increase their focus on consumer personalization in 2023. This will involve leveraging data and working with solution providers to turn data into insight and action to deliver personalized promotions and marketing messages based on customers' purchase habits and interests. The emphasis on personalization is…
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VERICAST - Predictions & Trends...Consumer Personalization
Brands and retailers are expected to increase their focus on consumer personalization in 2023. This will involve leveraging data and working with solution providers to… -
Short Trend Summary
Brands will increase their investment in marketing technology innovation to differentiate themselves, using AI and machine learning and using first-party data to have a better understanding of target audiences. Companies, especially financial institutions, will also expand their use of cloud…
Martech Innovation- Brands & Advertising
- Digital Platforms
- Emerging Technology
Brands will increase their investment in marketing technology innovation to differentiate themselves, using AI and machine learning and using first-party data to have a better understanding of target audiences. Companies, especially financial institutions, will also expand their use of cloud software to drive efficiency as more people work from home.
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VERICAST - Predictions & Trends...Martech Innovation
Brands will increase their investment in marketing technology innovation to differentiate themselves, using AI and machine learning and using first-party data to have a better… -
Short Trend Summary
Influencer marketing and social selling are expected to continue to be popular in 2023 with a significant percentage of marketers using it and investing heavily. Brands are expected to prioritize social media and digital advertising, as well as enhancing their…
Social Selling- Brands & Advertising
- Business & e-Commerce
- Emerging Technology
Influencer marketing and social selling are expected to continue to be popular in 2023 with a significant percentage of marketers using it and investing heavily. Brands are expected to prioritize social media and digital advertising, as well as enhancing their website and digital presence, in order to connect with new…
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VERICAST - Predictions & Trends...Social Selling
Influencer marketing and social selling are expected to continue to be popular in 2023 with a significant percentage of marketers using it and investing heavily.… -
Short Trend Summary
Sick-care Evolves To Well-care. Health is a top priority for consumers, with a majority indicating it as a main focus in their lives. Yet despite growing awareness, many still feel overwhelmed and lack guidance to achieve health goals, leading to…
Well-care- Consumer Attitudes
- Health & Wellness
- Lifestyle
Sick-care Evolves To Well-care. Health is a top priority for consumers, with a majority indicating it as a main focus in their lives. Yet despite growing awareness, many still feel overwhelmed and lack guidance to achieve health goals, leading to a more demand for products, services, and communities that can…
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FORERUNNER - The Dinner Party...Well-care
Sick-care Evolves To Well-care. Health is a top priority for consumers, with a majority indicating it as a main focus in their lives. Yet despite… -
Short Trend Summary
The need for digital detoxing is growing as mental health suffers from increased screen time and exposure to negative information online. Consumers are seeking ways to break digital habits to improve their mood and stress levels.
Digital Detox- Digital Platforms
- Health & Wellness
- Lifestyle
The need for digital detoxing is growing as mental health suffers from increased screen time and exposure to negative information online. Consumers are seeking ways to break digital habits to improve their mood and stress levels.
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TREND HUNTER - Trend Report...Digital Detox
The need for digital detoxing is growing as mental health suffers from increased screen time and exposure to negative information online. Consumers are seeking ways… 
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Short Trend Summary
The popularity of the wellness industry has inspired alcohol brands to offer wellness-themed products such as electrolyte-infused beers and mindfulness wine. Consumers have been turning to self-soothing practices.
Alcohol Wellness- Food & Drink
- Health & Wellness
- Lifestyle
The popularity of the wellness industry has inspired alcohol brands to offer wellness-themed products such as electrolyte-infused beers and mindfulness wine. Consumers have been turning to self-soothing practices.
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TREND HUNTER - Trend Report...Alcohol Wellness
The popularity of the wellness industry has inspired alcohol brands to offer wellness-themed products such as electrolyte-infused beers and mindfulness wine. Consumers have been turning… 
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Short Trend Summary
Body Neutrality, a new approach to fitness that celebrates what the body can do rather than changing it. The movement focuses on both mental and physical health and is a result of redefining wellness to prioritize happiness and peace over…
Body Neutrality- Health & Wellness
- Lifestyle
- Sustainability
Body Neutrality, a new approach to fitness that celebrates what the body can do rather than changing it. The movement focuses on both mental and physical health and is a result of redefining wellness to prioritize happiness and peace over aspiration.
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TREND HUNTER - Trend Report...Body Neutrality
Body Neutrality, a new approach to fitness that celebrates what the body can do rather than changing it. The movement focuses on both mental and… 
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Short Trend Summary
Brands are curating mixed media meditation experiences for customers, using apps, VR and online gaming to create multi-sensory experiences. The popularity of wellness practices is growing as consumers seek out traditions combined with modern technologies.
Mixed Meditation- Brands & Advertising
- Health & Wellness
- Lifestyle
Brands are curating mixed media meditation experiences for customers, using apps, VR and online gaming to create multi-sensory experiences. The popularity of wellness practices is growing as consumers seek out traditions combined with modern technologies.
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TREND HUNTER - Trend Report...Mixed Meditation
Brands are curating mixed media meditation experiences for customers, using apps, VR and online gaming to create multi-sensory experiences. The popularity of wellness practices is…
