Conscious Consumerism

In 2021, US online sales on Black Friday dropped for the first time ever, indicating a shift towards conscious consumerism and questioning of unbridled consumerism associated with the event. 86% of UK independent retailers decided not to participate in Black Friday sales, aligning with the rise of conscious consumerism and slow shopping. The trend of conscious consumerism involves making purchasing decisions with positive social, economic, and environmental impact and slowing down the shopping process to eliminate impulse buys.