Future Fundamentals

People are seeking a return to fundamentals for a more optimistic future, with 53% of respondents feeling more optimistic about their own future compared to 41% for their children and 27% for the world. Over half of consumers are taking it day by day, trying to get back to how things were or turn a new leaf, which reflects a desire for a return to basics and renewed sense of purpose after a decade of digital proliferation and isolation.