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Trends Keywords digital media

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digital media 79
accessibility 20
advertising 107
aesthetics 12
aging 7
AI beauty 15
AI fashion 21
alcohol 4
anxiety 2
apps 7
artificial intelligence 18
augmented reality 46
authenticity 20
authoritarianism 2
avatars 5
banking 7
beauty standards 1
BeReal 4
betting 1
biodegradable 8
body image 1
brand promise 15
brick and mortar 11
budgeting 15
carbon footprint 1
children 2
circular economy 16
climate change 18
clothing 4
collaboration 5
communities 18
construction 1
consumer attitudes 131
consumer habits 162
consumer protection 27
content 2
cookies 6
cooking 4
cosmetics 17
cost-of-living 8
couriers 2
COVID-19 9
creator economy 30
culinary experiences 12
culture 11
customer service 9
data 1
data privacy 16
deepfake 7
design 3
digital assets 10
digital detox 2
digital footprint 73
digital literacy 10
dining 7
disruption 7
diversity 3
DIY 6
drink 4
e-commerce 105
eco-friendly 46
emerging tech 118
employee retention 16
entertainment 30
environmentalism 16
escapism 16
ethics 2
exclusivity 1
experiences 13
exploration 2
Facebook 9
fake news 7
fashion 29
festivals 17
financial education 7
fitness 11
flexibility 4
food 24
gambling 4
gaming 12
Gen Z 73
gig economy 14
greenwashing 26
happiness 1
health trends 118
healthcare 16
healthy eating 23
higher education 2
home 1
immediacy 2
inclusivity 5
indulging 1
inflation 9
influencers 69
infrastructure 3
innovation 18
Instagram 42
intimacy 4
kpop 2
lifestyle 35
live-streaming 6
locally-sourced 9
longevity 1
makeup 8
MarTech 62
mental health 21
metaverse 39
Millennial 36
misinformation 2
mobile devices 11
moral beliefs 2
music 6
natural beauty 15
news 18
NFTs 17
niche brands 48
nostalgia 9
nutrition 10
optimism 9
packaging 7
parenting 3
perfume 1
personalization 11
pharma 3
plant-based 10
podcasts 11
politics 2
post-pandemic 27
privacy 17
public health 10
real estate 1
rebellion 1
recycling 22
reductionism 1
relaxation 2
restaurants 13
retail 59
scents 2
screen time 6
security 1
self-care 12
self-expression 1
self-reliance 2
services 6
sex 4
shopping habits 41
skin tones 3
sleep quality 1
smart technology 16
social issues 15
social media 133
sound 1
spirituality 11
sports 5
storytelling 8
streaming platforms 24
stress management 11
sustainability 44
telecom 2
TikTok 24
transportation 6
travel 7
trust 2
TV 5
uncertainty 3
urban planning 3
vaccine hesitancy 3
value-for-money 12
virtual influencers 140
virtual reality 46
virtual spaces 37
vitamins 2
waste management 5
water 1
water-saving 5
Web3 5
wellbeing 19
wellness 43
work environment 8
work-life balance 13
workplace 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • Cracking the cross-posting code
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    Cracking the cross-posting code. Social media companies are constantly copying each other's features, causing a strain on user experience and social media marketers. Marketers will stop chasing new features and start getting more strategic instead. They will focus on creating content suited to the platforms that best align with their…

    • N/A
    Hootsuite - Social Media Trends...
    Cracking the cross-posting code
    Cracking the cross-posting code. Social media companies are constantly copying each other's features, causing a strain on user experience and social media marketers. Marketers will…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • Google vs. TikTok?!
    • Digital Platforms
    • Emerging Technology
    • Media & Information

    Google vs. TikTok?! Social media is quickly becoming the primary search engine for younger generations, with 40% of 18-24 year olds using platforms like TikTok and Instagram for information and decision-making. Social networks are visited more frequently and for longer periods than search engines, with a third of internet time…

    • N/A
    Hootsuite - Social Media Trends...
    Google vs. TikTok?!
    Google vs. TikTok?! Social media is quickly becoming the primary search engine for younger generations, with 40% of 18-24 year olds using platforms like TikTok…
    • Digital Platforms
    • Emerging Technology
    • Media & Information
  • Marketers realize it’s time to lean into customer service
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes

    Marketers realize it’s time to lean into customer service. Marketing departments have taken on a larger role in customer service on social media channels, with 49% of organizations indicating it is usually or exclusively their responsibility. Only 8% of organizations said customer service teams were responsible for social customer service.…

    • N/A
    Hootsuite - Social Media Trends...
    Marketers realize it’s time to lean into customer service
    Marketers realize it’s time to lean into customer service. Marketing departments have taken on a larger role in customer service on social media channels, with…
    • Brands & Advertising
    • Business & e-Commerce
    • Consumer Attitudes
  • Able to Access
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    Able to Access. Accessibility is gaining more attention in the marketing industry as the largest minority group, people with disabilities, are often excluded from marketing plans. Social media platforms such as Instagram, TikTok, and LinkedIn are offering more accessibility options such as auto-captioning and real-time captioning. In 2023, accessibility will…

    • N/A
    Meltwater - 2023 Marketing Trends...
    Able to Access
    Able to Access. Accessibility is gaining more attention in the marketing industry as the largest minority group, people with disabilities, are often excluded from marketing…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • Short Form Videos
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    Short Form Videos. Short-form video is a trend that continues to grow in popularity among social media platforms and marketers. TikTok, Instagram, YouTube, and Pinterest have all integrated short-form video into their platforms with varying lengths and features. As the definition of short-form video evolves, platforms are also introducing new…

    • N/A
    Meltwater - 2023 Marketing Trends...
    Short Form Videos
    Short Form Videos. Short-form video is a trend that continues to grow in popularity among social media platforms and marketers. TikTok, Instagram, YouTube, and Pinterest…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • Influencer Management
    • Brands & Advertising
    • Emerging Technology
    • Sustainability

    Influencer Management. Influencer marketing remains a popular trend among marketers and is expected to continue in 2023, but with the added consideration of consumers' distrust of influencers due to over-saturation of branded content. Brands and influencers will vet each other, ensuring brand values match and exploring co-produced content and exclusive…

    • N/A
    Meltwater - 2023 Marketing Trends...
    Influencer Management
    Influencer Management. Influencer marketing remains a popular trend among marketers and is expected to continue in 2023, but with the added consideration of consumers' distrust…
    • Brands & Advertising
    • Emerging Technology
    • Sustainability
  • Blast of Joy
    • Entertainment
    • Fashion & Beauty
    • Lifestyle

    Blast of Joy. Maximalist, mood-boosting, and sometimes too flashy is the new aesthetic that will go toe-to-toe with minimalist and clean imagery. Content creators will generously and colorfully stylize photoshoots, with settings and model looks becoming even more thought out and detailed—all in order to endow images with creative and…

    • N/A
    Depositphotos - Creative Trends ‘23
    Blast of Joy
    Blast of Joy. Maximalist, mood-boosting, and sometimes too flashy is the new aesthetic that will go toe-to-toe with minimalist and clean imagery. Content creators will…
    • Entertainment
    • Fashion & Beauty
    • Lifestyle
  • Ad-Based Streaming Wins
    • Brands & Advertising
    • Emerging Technology
    • Entertainment

    Ad-Based Streaming Wins. Leading streaming services, Disney and Netflix, are launching ad-supported tiers in 2022, breaking away from the original promise of no ads in exchange for payment. This will increase subscribers and bring in more revenue from advertisers, but the cost explosion of content may shrink the number of…

    • N/A
    DENTSU - Media Trends ‘23
    Ad-Based Streaming Wins
    Ad-Based Streaming Wins. Leading streaming services, Disney and Netflix, are launching ad-supported tiers in 2022, breaking away from the original promise of no ads in…
    • Brands & Advertising
    • Emerging Technology
    • Entertainment
  • Games Everywhere
    • Digital Platforms
    • Emerging Technology
    • Entertainment

    Games Everywhere. Gaming has become a mainstream activity, with an estimated 3.2 billion players globally. Technology platforms and media outlets are incorporating gaming elements into their offerings to attract and retain audiences. Companies can no longer ignore the impact and reach of gaming, making it a crucial part of their…

    • N/A
    DENTSU - Media Trends ‘23
    Games Everywhere
    Games Everywhere. Gaming has become a mainstream activity, with an estimated 3.2 billion players globally. Technology platforms and media outlets are incorporating gaming elements into…
    • Digital Platforms
    • Emerging Technology
    • Entertainment
  • Attention Brands & Advertising 2.0
    • Brands & Advertising
    • Consumer Attitudes
    • Media & Information

    Attention Advertising 2.0. Attention is the new currency in advertising and new metrics allow advertisers to measure the level at which their audience is taking notice of their messages across an increasing number of channels and platforms. Brands can measure their advertising's attention and use this information to find hidden…

    • N/A
    DENTSU - Media Trends ‘23
    Attention Brands & Advertising 2.0
    Attention Advertising 2.0. Attention is the new currency in advertising and new metrics allow advertisers to measure the level at which their audience is taking…
    • Brands & Advertising
    • Consumer Attitudes
    • Media & Information
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