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Your trends

digital media 79
accessibility 20
advertising 107
aesthetics 12
aging 7
AI beauty 15
AI fashion 21
alcohol 4
anxiety 2
apps 7
artificial intelligence 18
augmented reality 46
authenticity 20
authoritarianism 2
avatars 5
banking 7
beauty standards 1
BeReal 4
betting 1
biodegradable 8
body image 1
brand promise 15
brick and mortar 11
budgeting 15
carbon footprint 1
children 2
circular economy 16
climate change 18
clothing 4
collaboration 5
communities 18
construction 1
consumer attitudes 131
consumer habits 162
consumer protection 27
content 2
cookies 6
cooking 4
cosmetics 17
cost-of-living 8
couriers 2
COVID-19 9
creator economy 30
culinary experiences 12
culture 11
customer service 9
data 1
data privacy 16
deepfake 7
design 3
digital assets 10
digital detox 2
digital footprint 73
digital literacy 10
dining 7
disruption 7
diversity 3
DIY 6
drink 4
e-commerce 105
eco-friendly 46
emerging tech 118
employee retention 16
entertainment 30
environmentalism 16
escapism 16
ethics 2
exclusivity 1
experiences 13
exploration 2
Facebook 9
fake news 7
fashion 29
festivals 17
financial education 7
fitness 11
flexibility 4
food 24
gambling 4
gaming 12
Gen Z 73
gig economy 14
greenwashing 26
happiness 1
health trends 118
healthcare 16
healthy eating 23
higher education 2
home 1
immediacy 2
inclusivity 5
indulging 1
inflation 9
influencers 69
infrastructure 3
innovation 18
Instagram 42
intimacy 4
kpop 2
lifestyle 35
live-streaming 6
locally-sourced 9
longevity 1
makeup 8
MarTech 62
mental health 21
metaverse 39
Millennial 36
misinformation 2
mobile devices 11
moral beliefs 2
music 6
natural beauty 15
news 18
NFTs 17
niche brands 48
nostalgia 9
nutrition 10
optimism 9
packaging 7
parenting 3
perfume 1
personalization 11
pharma 3
plant-based 10
podcasts 11
politics 2
post-pandemic 27
privacy 17
public health 10
real estate 1
rebellion 1
recycling 22
reductionism 1
relaxation 2
restaurants 13
retail 59
scents 2
screen time 6
security 1
self-care 12
self-expression 1
self-reliance 2
services 6
sex 4
shopping habits 41
skin tones 3
sleep quality 1
smart technology 16
social issues 15
social media 133
sound 1
spirituality 11
sports 5
storytelling 8
streaming platforms 24
stress management 11
sustainability 44
telecom 2
TikTok 24
transportation 6
travel 7
trust 2
TV 5
uncertainty 3
urban planning 3
vaccine hesitancy 3
value-for-money 12
virtual influencers 140
virtual reality 46
virtual spaces 37
vitamins 2
waste management 5
water 1
water-saving 5
Web3 5
wellbeing 19
wellness 43
work environment 8
work-life balance 13
workplace 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • OK, Creative
    • Digital Platforms
    • Emerging Technology
    • Media & Information

    AI is now in people’s hands as a tool for creativity and is breaking new ground. It enables anyone to create language, image, and video content with seemingly little effort or learned skill, and has the potential to open up new possibilities as part of the creative process. Companies must…

    • N/A
    Accenture - Life Trends 2023
    OK, Creative
    AI is now in people’s hands as a tool for creativity and is breaking new ground. It enables anyone to create language, image, and video…
    • Digital Platforms
    • Emerging Technology
    • Media & Information
  • Signed, Sealed, Delivered
    • Data Privacy
    • Digital Platforms
    • Emerging Technology

    Digital wallets, which contain tokens to represent a person's identity, payment methods, and loyalty cards, are expected to revolutionize personal data control and privacy. People will have control over how much data they share with organizations and businesses will have to work harder to reward customers for sharing their data.…

    • N/A
    Accenture - Life Trends 2023
    Signed, Sealed, Delivered
    Digital wallets, which contain tokens to represent a person's identity, payment methods, and loyalty cards, are expected to revolutionize personal data control and privacy. People…
    • Data Privacy
    • Digital Platforms
    • Emerging Technology
  • Meme Messaging
    • Consumer Attitudes
    • Culture
    • Emerging Technology

    Meme messaging is a growing trend in internet culture, driven by a preference for offbeat humor and design. A significant portion of global consumers prefer brands that don't take themselves too seriously, and a majority of consumers welcome the use of GIFs, memes, and emojis in online communication with companies.…

    • N/A
    FORESIGHT FACTORY - Global Trending
    Meme Messaging
    Meme messaging is a growing trend in internet culture, driven by a preference for offbeat humor and design. A significant portion of global consumers prefer…
    • Consumer Attitudes
    • Culture
    • Emerging Technology
  • Creative Payment
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    Creative payment options. Digital wallets, contactless cards, and buy-now-pay-later options will continue to increase, driven by the convenience and financial pressures faced by consumers. Retailers need to make online shopping and checkout easier to accommodate the growing demand for digital payment options and align themselves with customers' financial well-being.

    • N/A
    VERICAST - Predictions & Trends...
    Creative Payment
    Creative payment options. Digital wallets, contactless cards, and buy-now-pay-later options will continue to increase, driven by the convenience and financial pressures faced by consumers. Retailers…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
  • Actual Omnichannel
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms

    The definition of omnichannel is changing and should encompass all aspects of the target audience's life, including their own app, internet, social media, mobile devices, TV, and print/email. Brands that only consider Facebook as the digital aspect of their omnichannel strategy are missing out on other opportunities.

    • N/A
    VERICAST - Predictions & Trends...
    Actual Omnichannel
    The definition of omnichannel is changing and should encompass all aspects of the target audience's life, including their own app, internet, social media, mobile devices,…
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms
  • Social Selling
    • Brands & Advertising
    • Business & e-Commerce
    • Emerging Technology

    Influencer marketing and social selling are expected to continue to be popular in 2023 with a significant percentage of marketers using it and investing heavily. Brands are expected to prioritize social media and digital advertising, as well as enhancing their website and digital presence, in order to connect with new…

    • N/A
    VERICAST - Predictions & Trends...
    Social Selling
    Influencer marketing and social selling are expected to continue to be popular in 2023 with a significant percentage of marketers using it and investing heavily.…
    • Brands & Advertising
    • Business & e-Commerce
    • Emerging Technology
  • Digital Detox
    • Digital Platforms
    • Health & Wellness
    • Lifestyle

    The need for digital detoxing is growing as mental health suffers from increased screen time and exposure to negative information online. Consumers are seeking ways to break digital habits to improve their mood and stress levels.

    • N/A
    TREND HUNTER - Trend Report...
    Digital Detox
    The need for digital detoxing is growing as mental health suffers from increased screen time and exposure to negative information online. Consumers are seeking ways…
    • Digital Platforms
    • Health & Wellness
    • Lifestyle
  • QR Collabs
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Brands are working with artists to create visually interesting, interactive campaigns using QR codes on packaging. The average consumer spends a lot of time on social media, making packaging a new and visually interesting experience.

    • N/A
    TREND HUNTER - Trend Report...
    QR Collabs
    Brands are working with artists to create visually interesting, interactive campaigns using QR codes on packaging. The average consumer spends a lot of time on…
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms
  • Augmented Bottles
    • Brands & Advertising
    • Emerging Technology
    • Entertainment

    Beverage brands are using AR technology on product packaging to create musical experiences, appealing to customers for their ability to offer something new and create lasting impressions.

    • N/A
    TREND HUNTER - Trend Report...
    Augmented Bottles
    Beverage brands are using AR technology on product packaging to create musical experiences, appealing to customers for their ability to offer something new and create…
    • Brands & Advertising
    • Emerging Technology
    • Entertainment
  • Mixed Meditation
    • Brands & Advertising
    • Health & Wellness
    • Lifestyle

    Brands are curating mixed media meditation experiences for customers, using apps, VR and online gaming to create multi-sensory experiences. The popularity of wellness practices is growing as consumers seek out traditions combined with modern technologies.

    • N/A
    TREND HUNTER - Trend Report...
    Mixed Meditation
    Brands are curating mixed media meditation experiences for customers, using apps, VR and online gaming to create multi-sensory experiences. The popularity of wellness practices is…
    • Brands & Advertising
    • Health & Wellness
    • Lifestyle
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