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Trends Keywords digital media

Your trends

digital media 79
accessibility 20
advertising 107
aesthetics 12
aging 7
AI beauty 15
AI fashion 21
alcohol 4
anxiety 2
apps 7
artificial intelligence 18
augmented reality 46
authenticity 20
authoritarianism 2
avatars 5
banking 7
beauty standards 1
BeReal 4
betting 1
biodegradable 8
body image 1
brand promise 15
brick and mortar 11
budgeting 15
carbon footprint 1
children 2
circular economy 16
climate change 18
clothing 4
collaboration 5
communities 18
construction 1
consumer attitudes 131
consumer habits 162
consumer protection 27
content 2
cookies 6
cooking 4
cosmetics 17
cost-of-living 8
couriers 2
COVID-19 9
creator economy 30
culinary experiences 12
culture 11
customer service 9
data 1
data privacy 16
deepfake 7
design 3
digital assets 10
digital detox 2
digital footprint 73
digital literacy 10
dining 7
disruption 7
diversity 3
DIY 6
drink 4
e-commerce 105
eco-friendly 46
emerging tech 118
employee retention 16
entertainment 30
environmentalism 16
escapism 16
ethics 2
exclusivity 1
experiences 13
exploration 2
Facebook 9
fake news 7
fashion 29
festivals 17
financial education 7
fitness 11
flexibility 4
food 24
gambling 4
gaming 12
Gen Z 73
gig economy 14
greenwashing 26
happiness 1
health trends 118
healthcare 16
healthy eating 23
higher education 2
home 1
immediacy 2
inclusivity 5
indulging 1
inflation 9
influencers 69
infrastructure 3
innovation 18
Instagram 42
intimacy 4
kpop 2
lifestyle 35
live-streaming 6
locally-sourced 9
longevity 1
makeup 8
MarTech 62
mental health 21
metaverse 39
Millennial 36
misinformation 2
mobile devices 11
moral beliefs 2
music 6
natural beauty 15
news 18
NFTs 17
niche brands 48
nostalgia 9
nutrition 10
optimism 9
packaging 7
parenting 3
perfume 1
personalization 11
pharma 3
plant-based 10
podcasts 11
politics 2
post-pandemic 27
privacy 17
public health 10
real estate 1
rebellion 1
recycling 22
reductionism 1
relaxation 2
restaurants 13
retail 59
scents 2
screen time 6
security 1
self-care 12
self-expression 1
self-reliance 2
services 6
sex 4
shopping habits 41
skin tones 3
sleep quality 1
smart technology 16
social issues 15
social media 133
sound 1
spirituality 11
sports 5
storytelling 8
streaming platforms 24
stress management 11
sustainability 44
telecom 2
TikTok 24
transportation 6
travel 7
trust 2
TV 5
uncertainty 3
urban planning 3
vaccine hesitancy 3
value-for-money 12
virtual influencers 140
virtual reality 46
virtual spaces 37
vitamins 2
waste management 5
water 1
water-saving 5
Web3 5
wellbeing 19
wellness 43
work environment 8
work-life balance 13
workplace 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • More GenZ
    • Brands & Advertising
    • Global Challenges
    • Sustainability

    More GenZ. In 2023, GenZ will be a major focus for brands due to their impact on commerce and the internet. GenZ prioritizes diversity, ethical consumption, gender fluidity, mental health, activism, and sustainability, making community building and storytelling crucial for brands to connect with them. To appeal to this young…

    • N/A
    Vertigo - Digital Marketing Trends...
    More GenZ
    More GenZ. In 2023, GenZ will be a major focus for brands due to their impact on commerce and the internet. GenZ prioritizes diversity, ethical…
    • Brands & Advertising
    • Global Challenges
    • Sustainability
  • Community Building
    • Business & e-Commerce
    • Digital Platforms
    • The Workplace

    Community Building. Online communities are crucial for building a sense of community in a world where people are becoming increasingly disconnected. By using online community platforms, businesses can create spaces for members to connect, engage, and participate in virtual events, online courses, and paid memberships all under the company’s branding.…

    • N/A
    Vertigo - Digital Marketing Trends...
    Community Building
    Community Building. Online communities are crucial for building a sense of community in a world where people are becoming increasingly disconnected. By using online community…
    • Business & e-Commerce
    • Digital Platforms
    • The Workplace
  • AI Gets Smarter
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    AI Gets Smarter. AI is transforming the digital marketing landscape, giving marketers increased power and efficiency. AI-powered tools such as content idea generators, personalized email campaigns, and image analysis technology are streamlining marketing operations and providing valuable insights. In 2023, incorporating AI into your marketing strategy will be essential for…

    • N/A
    Vertigo - Digital Marketing Trends...
    AI Gets Smarter
    AI Gets Smarter. AI is transforming the digital marketing landscape, giving marketers increased power and efficiency. AI-powered tools such as content idea generators, personalized email…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • Reporting Uncertainty
    • Business & e-Commerce
    • Global Challenges
    • Media & Information

    Reporting Uncertainty. The journalism industry is facing a difficult year ahead in terms of business prospects due to inflation, uncertainty, and a squeeze on consumer spending. 44% of editors, CEOs, and digital leaders are confident about their business prospects, while 37% are uncertain and 19% express low confidence. Print-based publishers…

    • N/A
    Reuters - Journalism, Media, and...
    Reporting Uncertainty
    Reporting Uncertainty. The journalism industry is facing a difficult year ahead in terms of business prospects due to inflation, uncertainty, and a squeeze on consumer…
    • Business & e-Commerce
    • Global Challenges
    • Media & Information
  • The Press Does Bundling
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    The Press Does Bundling. News publishers are turning to bundling strategies to fight financial difficulties. By combining core news with complementary brands and features, such as cooking apps and sports coverage, publishers are hoping to lock in subscribers and drive growth. Diversifying revenue streams remains a priority for publishers, with…

    • N/A
    Reuters - Journalism, Media, and...
    The Press Does Bundling
    The Press Does Bundling. News publishers are turning to bundling strategies to fight financial difficulties. By combining core news with complementary brands and features, such…
    • Brands & Advertising
    • Digital Platforms
    • Media & Information
  • The Challenge of News Avoidance
    • Digital Platforms
    • Global Challenges
    • Media & Information

    The Challenge of News Avoidance. The decline in internet usage and the selective avoidance of news have become a concern for publishers. The Washington Post journalist Amanda Ripley calls for journalism that explains the news better and gives people hope. Solutions and constructive journalism are gaining momentum with publishers and…

    • N/A
    Reuters - Journalism, Media, and...
    The Challenge of News Avoidance
    The Challenge of News Avoidance. The decline in internet usage and the selective avoidance of news have become a concern for publishers. The Washington Post…
    • Digital Platforms
    • Global Challenges
    • Media & Information
  • Step Change in New Media’s Climate Coverage
    • Emerging Technology
    • Global Challenges
    • Media & Information

    Step Change in New Media’s Climate Coverage. News media is taking steps to improve its coverage of the climate emergency. Almost two-thirds of news executives believe their coverage is good, and half have created climate teams with additional staff. Many publishers have also developed strategies to improve their coverage, including…

    • N/A
    Reuters - Journalism, Media, and...
    Step Change in New Media’s Climate Coverage
    Step Change in New Media’s Climate Coverage. News media is taking steps to improve its coverage of the climate emergency. Almost two-thirds of news executives…
    • Emerging Technology
    • Global Challenges
    • Media & Information
  • Year Of Social Search
    • Digital Platforms
    • Emerging Technology
    • Media & Information

    Year of Social Search. A Google executive recently revealed that 40% of young people now go to Instagram or TikTok, rather than use their own search or maps products when they are looking for a place to eat. Instagram searches are geared to help people to stay updated on trends…

    • N/A
    Reuters - Journalism, Media, and...
    Year Of Social Search
    Year of Social Search. A Google executive recently revealed that 40% of young people now go to Instagram or TikTok, rather than use their own…
    • Digital Platforms
    • Emerging Technology
    • Media & Information
  • Format Innovation
    • Digital Platforms
    • Emerging Technology
    • Media & Information

    Format Innovation. The digital world continues to evolve, with a shift towards audio and video content. Publishers are focusing on podcasts, email newsletters, and digital video to engage audiences, while short-form video production is gaining popularity. The use cases for voice assistants and metaverse applications are still unclear and receiving…

    • N/A
    Reuters - Journalism, Media, and...
    Format Innovation
    Format Innovation. The digital world continues to evolve, with a shift towards audio and video content. Publishers are focusing on podcasts, email newsletters, and digital…
    • Digital Platforms
    • Emerging Technology
    • Media & Information
  • Mainstream AR: Slowly Cooking
    • Digital Platforms
    • Emerging Technology
    • Global Challenges

    Mainstream AR: Slowly Cooking. AR is the technology that will actually bring the metaverse to life for most people in the near future. Its democratized nature and widespread device compatibility make it a more accessible technology for creators to generate their own experiences. Snapchat leads the way in social AR,…

    • N/A
    OGILVY - Social Media Trends...
    Mainstream AR: Slowly Cooking
    Mainstream AR: Slowly Cooking. AR is the technology that will actually bring the metaverse to life for most people in the near future. Its democratized…
    • Digital Platforms
    • Emerging Technology
    • Global Challenges
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