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Trends Keywords digital media

Your trends

digital media 79
accessibility 20
advertising 107
aesthetics 12
aging 7
AI beauty 15
AI fashion 21
alcohol 4
anxiety 2
apps 7
artificial intelligence 18
augmented reality 46
authenticity 20
authoritarianism 2
avatars 5
banking 7
beauty standards 1
BeReal 4
betting 1
biodegradable 8
body image 1
brand promise 15
brick and mortar 11
budgeting 15
carbon footprint 1
children 2
circular economy 16
climate change 18
clothing 4
collaboration 5
communities 18
construction 1
consumer attitudes 131
consumer habits 162
consumer protection 27
content 2
cookies 6
cooking 4
cosmetics 17
cost-of-living 8
couriers 2
COVID-19 9
creator economy 30
culinary experiences 12
culture 11
customer service 9
data 1
data privacy 16
deepfake 7
design 3
digital assets 10
digital detox 2
digital footprint 73
digital literacy 10
dining 7
disruption 7
diversity 3
DIY 6
drink 4
e-commerce 105
eco-friendly 46
emerging tech 118
employee retention 16
entertainment 30
environmentalism 16
escapism 16
ethics 2
exclusivity 1
experiences 13
exploration 2
Facebook 9
fake news 7
fashion 29
festivals 17
financial education 7
fitness 11
flexibility 4
food 24
gambling 4
gaming 12
Gen Z 73
gig economy 14
greenwashing 26
happiness 1
health trends 118
healthcare 16
healthy eating 23
higher education 2
home 1
immediacy 2
inclusivity 5
indulging 1
inflation 9
influencers 69
infrastructure 3
innovation 18
Instagram 42
intimacy 4
kpop 2
lifestyle 35
live-streaming 6
locally-sourced 9
longevity 1
makeup 8
MarTech 62
mental health 21
metaverse 39
Millennial 36
misinformation 2
mobile devices 11
moral beliefs 2
music 6
natural beauty 15
news 18
NFTs 17
niche brands 48
nostalgia 9
nutrition 10
optimism 9
packaging 7
parenting 3
perfume 1
personalization 11
pharma 3
plant-based 10
podcasts 11
politics 2
post-pandemic 27
privacy 17
public health 10
real estate 1
rebellion 1
recycling 22
reductionism 1
relaxation 2
restaurants 13
retail 59
scents 2
screen time 6
security 1
self-care 12
self-expression 1
self-reliance 2
services 6
sex 4
shopping habits 41
skin tones 3
sleep quality 1
smart technology 16
social issues 15
social media 133
sound 1
spirituality 11
sports 5
storytelling 8
streaming platforms 24
stress management 11
sustainability 44
telecom 2
TikTok 24
transportation 6
travel 7
trust 2
TV 5
uncertainty 3
urban planning 3
vaccine hesitancy 3
value-for-money 12
virtual influencers 140
virtual reality 46
virtual spaces 37
vitamins 2
waste management 5
water 1
water-saving 5
Web3 5
wellbeing 19
wellness 43
work environment 8
work-life balance 13
workplace 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • Check Your Tone
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Check Your Tone. For all the focus on investment, don’t forget how important the tone of messaging is in building connections with your customers. In times of a cost-of-living crisis, it is crucial to be transparent and sensitive when communicating with their customers. Humor can be an effective tool, as…

    • N/A
    WARC - The Marketer’s Toolkit...
    Check Your Tone
    Check Your Tone. For all the focus on investment, don’t forget how important the tone of messaging is in building connections with your customers. In…
    • Brands & Advertising
    • Consumer Attitudes
    • Culture
  • Digital Ads Upended
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    Digital Ads Upended. The digital ad market is undergoing significant changes, with Apple's ATT policy disrupting traditional targeting and measurement methods. As a result, the dominant "duopoly" of Google and Facebook is being challenged by new players like TikTok. Regulation is giving brands more control Data privacy remains a top-three…

    • N/A
    WARC - The Marketer’s Toolkit...
    Digital Ads Upended
    Digital Ads Upended. The digital ad market is undergoing significant changes, with Apple's ATT policy disrupting traditional targeting and measurement methods. As a result, the…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • Digital Health & Welness
    • Digital Platforms
    • Emerging Technology
    • Health & Wellness

    Digital Health. The pandemic accelerated digital health and wearable tech adoption, making it a prime arena for big tech companies to compete in 2023. Big Tech has taken notice, investing $3.6bn in health-related M&A activity in 2021, focusing on data and devices. With Amazon's $3.9bn acquisition of One Medical and…

    • N/A
    WARC - The Marketer’s Toolkit...
    Digital Health & Welness
    Digital Health. The pandemic accelerated digital health and wearable tech adoption, making it a prime arena for big tech companies to compete in 2023. Big…
    • Digital Platforms
    • Emerging Technology
    • Health & Wellness
  • Fragmented Audiences & Shifting Budgets
    • Digital Platforms
    • Emerging Technology
    • Media & Information

    Fragmented Audiences & Shifting Budgets. Marketers are questioning whether the era of mainstream reach is truly over. There is a growing recognition that the rules of engagement are changing, with media and audience fragmentation being a major concern for marketers, influencing their budget allocation for 2023. This has resulted in…

    • N/A
    WARC - The Marketer’s Toolkit...
    Fragmented Audiences & Shifting Budgets
    Fragmented Audiences & Shifting Budgets. Marketers are questioning whether the era of mainstream reach is truly over. There is a growing recognition that the rules…
    • Digital Platforms
    • Emerging Technology
    • Media & Information
  • B(r)and Togher
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms

    B(r)and Togher. As ecommerce competition continues to rise, brands are collaborating with other brands to reach new audiences. This also gives them more first-party customer data to work with. To keep in mind though, relying solely on traditional advertising tools may not be as effective as it once was, as…

    • N/A
    Shopify - Commerce Trends 2032
    B(r)and Togher
    B(r)and Togher. As ecommerce competition continues to rise, brands are collaborating with other brands to reach new audiences. This also gives them more first-party customer…
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms
  • A New Social Standard
    • Brands & Advertising
    • Emerging Technology
    • Media & Information

    A New Social Standard. Consumers are becoming more aware of fake news and deepfake technology, leading to an increased demand for authenticity and integrity in content. Brands and social media platforms need to adapt quickly or risk facing a breaking point in the near future. Digital security is becoming a…

    • N/A
    Talkwalkers - Social Media Trends...
    A New Social Standard
    A New Social Standard. Consumers are becoming more aware of fake news and deepfake technology, leading to an increased demand for authenticity and integrity in…
    • Brands & Advertising
    • Emerging Technology
    • Media & Information
  • Multi-sensory social media
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    Multi-sensory social media. As we move towards an "internet of senses," brands must develop a true multi-channel, multi-format approach to stimulate consumers in new and interactive ways, and to create a more accessible experience. Social media platforms are leaning towards social audio and vertical videos, and brands are investing in…

    • N/A
    Talkwalkers - Social Media Trends...
    Multi-sensory social media
    Multi-sensory social media. As we move towards an "internet of senses," brands must develop a true multi-channel, multi-format approach to stimulate consumers in new and…
    • Brands & Advertising
    • Digital Platforms
    • Media & Information
  • Will Ads Ruin Podcasts?
    • Brands & Advertising
    • Emerging Technology
    • Media & Information

    Will Ads Ruin Podcasts? We may have reached a saturation point in terms of the number of podcasts, but not in terms of revenue. Ad revenues in the US are set to double to $4bn by 2024, driven by better ad tech and targeting capabilities. In the UK, big news…

    • N/A
    Reuters - Journalism, Media, and...
    Will Ads Ruin Podcasts?
    Will Ads Ruin Podcasts? We may have reached a saturation point in terms of the number of podcasts, but not in terms of revenue. Ad…
    • Brands & Advertising
    • Emerging Technology
    • Media & Information
  • Social ecommerce gets more interactive
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology

    Social ecommerce gets more interactive. Ecommerce might be growing at a slower pace than during pandemic times, but it’s still taking an increasingly larger slice of total retail sales worldwide. By the end of 2023, one in every five retail sales will be made online. These numbers are significant, but…

    • N/A
    Shopify - Commerce Trends 2027
    Social ecommerce gets more interactive
    Social ecommerce gets more interactive. Ecommerce might be growing at a slower pace than during pandemic times, but it’s still taking an increasingly larger slice…
    • Business & e-Commerce
    • Digital Platforms
    • Emerging Technology
  • Nomadic Travellers
    • Business & e-Commerce
    • Lifestyle
    • The Workplace

    Nomadic Travellers. The rise of WFH / WFA has created a new market segment of digital nomads, who require a hybrid work schedule of part-time at home and part-time in the office. Marketers need to adapt their strategies to reach this group, as traditional in-person marketing methods are no longer…

    • N/A
    Vertigo - Digital Marketing Trends...
    Nomadic Travellers
    Nomadic Travellers. The rise of WFH / WFA has created a new market segment of digital nomads, who require a hybrid work schedule of part-time…
    • Business & e-Commerce
    • Lifestyle
    • The Workplace
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