B(r)and Togher

B(r)and Togher. As ecommerce competition continues to rise, brands are collaborating with other brands to reach new audiences. This also gives them more first-party customer data to work with. To keep in mind though, relying solely on traditional advertising tools may not be as effective as it once was, as costs per click are increasing on major platforms. Despite these challenges, the number of online stores is still growing rapidly, with more than 26 million ecommerce sites vying for consumer attention.