Multi-sensory social media

Multi-sensory social media. As we move towards an "internet of senses," brands must develop a true multi-channel, multi-format approach to stimulate consumers in new and interactive ways, and to create a more accessible experience. Social media platforms are leaning towards social audio and vertical videos, and brands are investing in bringing sensory elements to digital experiences, from gamification to fully immersive digital malls. Some brands are already experimenting in unusual ways, like Campbell’s soup-scented candle. By delivering content designed exclusively for the consumer, even while somewhat quirky, brands can drive results.