Will Ads Ruin Podcasts?

Will Ads Ruin Podcasts? We may have reached a saturation point in terms of the number of podcasts, but not in terms of revenue. Ad revenues in the US are set to double to $4bn by 2024, driven by better ad tech and targeting capabilities. In the UK, big news podcasts will likely benefit, but there is a risk that increasing ad density could harm the overall listener experience. Premium ad-free options are expected to become a standard part of podcast offerings in the near future.