Able to Access

Able to Access. Accessibility is gaining more attention in the marketing industry as the largest minority group, people with disabilities, are often excluded from marketing plans. Social media platforms such as Instagram, TikTok, and LinkedIn are offering more accessibility options such as auto-captioning and real-time captioning. In 2023, accessibility will continue to be a hot topic as companies invest in more accurate auto-captioning and visibility of accessibility options, in-person experiences become more accessible, and disability representation in advertising improves.