Google vs. TikTok?!

Google vs. TikTok?! Social media is quickly becoming the primary search engine for younger generations, with 40% of 18-24 year olds using platforms like TikTok and Instagram for information and decision-making. Social networks are visited more frequently and for longer periods than search engines, with a third of internet time spent on social media. Younger people are also more likely to use social media for brand research, with Gen Z using it to evaluate products, compare prices, and make purchasing decisions.