Short Form Videos

Short Form Videos. Short-form video is a trend that continues to grow in popularity among social media platforms and marketers. TikTok, Instagram, YouTube, and Pinterest have all integrated short-form video into their platforms with varying lengths and features. As the definition of short-form video evolves, platforms are also introducing new features, such as monetization through ads, and social commerce capabilities to provide a seamless buying experience. Marketers should embrace video content and incorporate it into their strategies in 2023 to reach their target audience.