Your trends
- TrendCategorySummaryThemeReport
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Short Trend Summary
AI Content Creation. AI Content Creation is revolutionizing the creative industry by producing high-quality visual and written content. Dall-E and Stable Diffusion can create images based on a natural language prompt, while GPT-3 generates copy in various formats. Although AI-generated…
AI Content Creation- Digital Platforms
- Emerging Technology
- Media & Information
AI Content Creation. AI Content Creation is revolutionizing the creative industry by producing high-quality visual and written content. Dall-E and Stable Diffusion can create images based on a natural language prompt, while GPT-3 generates copy in various formats. Although AI-generated content is not yet able to replace human artists and…
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Meltwater - 2023 Marketing Trends...AI Content Creation
AI Content Creation. AI Content Creation is revolutionizing the creative industry by producing high-quality visual and written content. Dall-E and Stable Diffusion can create images… -
Short Trend Summary
Budgets on the line as bosses demand social receipts. Marketers have a high level of confidence in the ROI of social media, with 96% reporting some level of confidence. As a result, social media's share of the marketing budget is…
Budgets on the line as bosses demand social receipts- Brands & Advertising
- Consumer Attitudes
- Media & Information
Budgets on the line as bosses demand social receipts. Marketers have a high level of confidence in the ROI of social media, with 96% reporting some level of confidence. As a result, social media's share of the marketing budget is expected to increase steadily in the coming years. However social…
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Hootsuite - Social Media Trends...Budgets on the line as bosses demand social receipts
Budgets on the line as bosses demand social receipts. Marketers have a high level of confidence in the ROI of social media, with 96% reporting… -
Short Trend Summary
Google vs. TikTok?! Social media is quickly becoming the primary search engine for younger generations, with 40% of 18-24 year olds using platforms like TikTok and Instagram for information and decision-making. Social networks are visited more frequently and for longer…
Google vs. TikTok?!- Digital Platforms
- Emerging Technology
- Media & Information
Google vs. TikTok?! Social media is quickly becoming the primary search engine for younger generations, with 40% of 18-24 year olds using platforms like TikTok and Instagram for information and decision-making. Social networks are visited more frequently and for longer periods than search engines, with a third of internet time…
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Hootsuite - Social Media Trends...Google vs. TikTok?!
Google vs. TikTok?! Social media is quickly becoming the primary search engine for younger generations, with 40% of 18-24 year olds using platforms like TikTok… -
Short Trend Summary
Attention Advertising 2.0. Attention is the new currency in advertising and new metrics allow advertisers to measure the level at which their audience is taking notice of their messages across an increasing number of channels and platforms. Brands can measure…
Attention Brands & Advertising 2.0- Brands & Advertising
- Consumer Attitudes
- Media & Information
Attention Advertising 2.0. Attention is the new currency in advertising and new metrics allow advertisers to measure the level at which their audience is taking notice of their messages across an increasing number of channels and platforms. Brands can measure their advertising's attention and use this information to find hidden…
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DENTSU - Media Trends ‘23Attention Brands & Advertising 2.0
Attention Advertising 2.0. Attention is the new currency in advertising and new metrics allow advertisers to measure the level at which their audience is taking… -
Short Trend Summary
Retails vs Adland. Retail media is a new advertising giant. Retail media leverages first-party shopper data from retailers like Amazon, Walmart and Deliveroo, offering brands a brand-safe platform for advertising. Brands can test retail media sites to understand performance and…
Retails vs Adland- Brands & Advertising
- Digital Platforms
- Media & Information
Retails vs Adland. Retail media is a new advertising giant. Retail media leverages first-party shopper data from retailers like Amazon, Walmart and Deliveroo, offering brands a brand-safe platform for advertising. Brands can test retail media sites to understand performance and investigate becoming a media owner for increased advertising effectiveness. Large…
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DENTSU - Media Trends ‘23Retails vs Adland
Retails vs Adland. Retail media is a new advertising giant. Retail media leverages first-party shopper data from retailers like Amazon, Walmart and Deliveroo, offering brands… -
Short Trend Summary
Didn’t know I want that. Social algorithms give users what they don’t know they want. The rise of TikTok has influenced social media algorithms to prioritize content over followers. Social media feeds are now driven by the algorithm's assessment of…
Didn’t know I want that- Digital Platforms
- Emerging Technology
- Media & Information
Didn’t know I want that. Social algorithms give users what they don’t know they want. The rise of TikTok has influenced social media algorithms to prioritize content over followers. Social media feeds are now driven by the algorithm's assessment of popular and engaging content, rather than just content from accounts…
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DENTSU - Media Trends ‘23Didn’t know I want that
Didn’t know I want that. Social algorithms give users what they don’t know they want. The rise of TikTok has influenced social media algorithms to… -
Short Trend Summary
Tackling Social Media Fatigue. Social media usage increased during the pandemic of 2020, but as lockdowns eased, a 12% increase was reported in individuals using social media less than before. Gen Z is the most concerned about time spent on…
Tackling Social Media Fatigue- Consumer Attitudes
- Health & Wellness
- Media & Information
Tackling Social Media Fatigue. Social media usage increased during the pandemic of 2020, but as lockdowns eased, a 12% increase was reported in individuals using social media less than before. Gen Z is the most concerned about time spent on social media and is likely to use it less. Brands…
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BRAND WATCH - 2023 Digital...Tackling Social Media Fatigue
Tackling Social Media Fatigue. Social media usage increased during the pandemic of 2020, but as lockdowns eased, a 12% increase was reported in individuals using… -
Short Trend Summary
AI is now in people’s hands as a tool for creativity and is breaking new ground. It enables anyone to create language, image, and video content with seemingly little effort or learned skill, and has the potential to open up…
OK, Creative- Digital Platforms
- Emerging Technology
- Media & Information
AI is now in people’s hands as a tool for creativity and is breaking new ground. It enables anyone to create language, image, and video content with seemingly little effort or learned skill, and has the potential to open up new possibilities as part of the creative process. Companies must…
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Accenture - Life Trends 2023OK, Creative
AI is now in people’s hands as a tool for creativity and is breaking new ground. It enables anyone to create language, image, and video… -
Short Trend Summary
Consumers are becoming more skeptical of mainstream sources of information and exploring alternative truths. Some are rejecting the authority of the media, political leaders, and even modern medicine. As a result, they are turning to unconventional sources like Reddit, which…
Fact Finders- Consumer Attitudes
- Emerging Technology
- Media & Information
Consumers are becoming more skeptical of mainstream sources of information and exploring alternative truths. Some are rejecting the authority of the media, political leaders, and even modern medicine. As a result, they are turning to unconventional sources like Reddit, which is supplanting Google as a trusted source for information. However,…
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FORESIGHT FACTORY - Global TrendingFact Finders
Consumers are becoming more skeptical of mainstream sources of information and exploring alternative truths. Some are rejecting the authority of the media, political leaders, and… -
Short Trend Summary
Some platforms are prioritizing positive content in response to the impact of negative news cycles on wellbeing. The shift is aimed at reducing stress caused by constant access to negative news and content.
Positivity Content- Digital Platforms
- Health & Wellness
- Media & Information
Some platforms are prioritizing positive content in response to the impact of negative news cycles on wellbeing. The shift is aimed at reducing stress caused by constant access to negative news and content.
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TREND HUNTER - Trend Report...Positivity Content
Some platforms are prioritizing positive content in response to the impact of negative news cycles on wellbeing. The shift is aimed at reducing stress caused…