Positivity Content

Some platforms are prioritizing positive content in response to the impact of negative news cycles on wellbeing. The shift is aimed at reducing stress caused by constant access to negative news and content.

This trend originates from the report:

TREND HUNTER - Trend Report 2077

More content-based platforms are prioritizing positive customer engagement. Negative headlines generate clicks and views for news and content organizations, but some brands are moving away from the increasingly intense focus on negative content output with platforms that do the opposite. News aggregators and social media platforms are included in this shift.

The ubiquity of social media platforms has made negativity in the news and in content-based sites more impactful. With news and content cycles being 24 hours and also difficult to avoid because of smartphones, people are more likely to experience stress that's linked to social and political issues occurring globally (and their constant access to it). Now, more are turning to alternatives or "digital detoxing" in order to mitigate the impact of negative news cycles on their wellbeing.