Your trends
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Short Trend Summary
A New Social Standard. Consumers are becoming more aware of fake news and deepfake technology, leading to an increased demand for authenticity and integrity in content. Brands and social media platforms need to adapt quickly or risk facing a breaking…
A New Social Standard- Brands & Advertising
- Emerging Technology
- Media & Information
A New Social Standard. Consumers are becoming more aware of fake news and deepfake technology, leading to an increased demand for authenticity and integrity in content. Brands and social media platforms need to adapt quickly or risk facing a breaking point in the near future. Digital security is becoming a…
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Talkwalkers - Social Media Trends...A New Social Standard
A New Social Standard. Consumers are becoming more aware of fake news and deepfake technology, leading to an increased demand for authenticity and integrity in… -
Short Trend Summary
Multi-sensory social media. As we move towards an "internet of senses," brands must develop a true multi-channel, multi-format approach to stimulate consumers in new and interactive ways, and to create a more accessible experience. Social media platforms are leaning towards…
Multi-sensory social media- Brands & Advertising
- Digital Platforms
- Media & Information
Multi-sensory social media. As we move towards an "internet of senses," brands must develop a true multi-channel, multi-format approach to stimulate consumers in new and interactive ways, and to create a more accessible experience. Social media platforms are leaning towards social audio and vertical videos, and brands are investing in…
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Talkwalkers - Social Media Trends...Multi-sensory social media
Multi-sensory social media. As we move towards an "internet of senses," brands must develop a true multi-channel, multi-format approach to stimulate consumers in new and… -
Short Trend Summary
Step Change in New Media’s Climate Coverage. News media is taking steps to improve its coverage of the climate emergency. Almost two-thirds of news executives believe their coverage is good, and half have created climate teams with additional staff. Many…
Step Change in New Media’s Climate Coverage- Emerging Technology
- Global Challenges
- Media & Information
Step Change in New Media’s Climate Coverage. News media is taking steps to improve its coverage of the climate emergency. Almost two-thirds of news executives believe their coverage is good, and half have created climate teams with additional staff. Many publishers have also developed strategies to improve their coverage, including…
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Reuters - Journalism, Media, and...Step Change in New Media’s Climate Coverage
Step Change in New Media’s Climate Coverage. News media is taking steps to improve its coverage of the climate emergency. Almost two-thirds of news executives… -
Short Trend Summary
Year of Social Search. A Google executive recently revealed that 40% of young people now go to Instagram or TikTok, rather than use their own search or maps products when they are looking for a place to eat. Instagram searches…
Year Of Social Search- Digital Platforms
- Emerging Technology
- Media & Information
Year of Social Search. A Google executive recently revealed that 40% of young people now go to Instagram or TikTok, rather than use their own search or maps products when they are looking for a place to eat. Instagram searches are geared to help people to stay updated on trends…
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Reuters - Journalism, Media, and...Year Of Social Search
Year of Social Search. A Google executive recently revealed that 40% of young people now go to Instagram or TikTok, rather than use their own… -
Short Trend Summary
Is Time Ticking For TikTok? TikTok's growing influence has resulted in increased scrutiny from governments and the public over its algorithms and impact on society. The platform has struggled with misinformation, leading to increased moderation and labeling of news outlets.…
Is Time Ticking For TikTok?- Emerging Technology
- Global Challenges
- Media & Information
Is Time Ticking For TikTok? TikTok's growing influence has resulted in increased scrutiny from governments and the public over its algorithms and impact on society. The platform has struggled with misinformation, leading to increased moderation and labeling of news outlets. The amount of data TikTok collects and potential access by…
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Reuters - Journalism, Media, and...Is Time Ticking For TikTok?
Is Time Ticking For TikTok? TikTok's growing influence has resulted in increased scrutiny from governments and the public over its algorithms and impact on society.… -
Short Trend Summary
Format Innovation. The digital world continues to evolve, with a shift towards audio and video content. Publishers are focusing on podcasts, email newsletters, and digital video to engage audiences, while short-form video production is gaining popularity. The use cases for…
Format Innovation- Digital Platforms
- Emerging Technology
- Media & Information
Format Innovation. The digital world continues to evolve, with a shift towards audio and video content. Publishers are focusing on podcasts, email newsletters, and digital video to engage audiences, while short-form video production is gaining popularity. The use cases for voice assistants and metaverse applications are still unclear and receiving…
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Reuters - Journalism, Media, and...Format Innovation
Format Innovation. The digital world continues to evolve, with a shift towards audio and video content. Publishers are focusing on podcasts, email newsletters, and digital… -
Short Trend Summary
Reporting Uncertainty. The journalism industry is facing a difficult year ahead in terms of business prospects due to inflation, uncertainty, and a squeeze on consumer spending. 44% of editors, CEOs, and digital leaders are confident about their business prospects, while…
Reporting Uncertainty- Business & e-Commerce
- Global Challenges
- Media & Information
Reporting Uncertainty. The journalism industry is facing a difficult year ahead in terms of business prospects due to inflation, uncertainty, and a squeeze on consumer spending. 44% of editors, CEOs, and digital leaders are confident about their business prospects, while 37% are uncertain and 19% express low confidence. Print-based publishers…
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Reuters - Journalism, Media, and...Reporting Uncertainty
Reporting Uncertainty. The journalism industry is facing a difficult year ahead in terms of business prospects due to inflation, uncertainty, and a squeeze on consumer… -
Short Trend Summary
The Press Does Bundling. News publishers are turning to bundling strategies to fight financial difficulties. By combining core news with complementary brands and features, such as cooking apps and sports coverage, publishers are hoping to lock in subscribers and drive…
The Press Does Bundling- Brands & Advertising
- Digital Platforms
- Media & Information
The Press Does Bundling. News publishers are turning to bundling strategies to fight financial difficulties. By combining core news with complementary brands and features, such as cooking apps and sports coverage, publishers are hoping to lock in subscribers and drive growth. Diversifying revenue streams remains a priority for publishers, with…
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Reuters - Journalism, Media, and...The Press Does Bundling
The Press Does Bundling. News publishers are turning to bundling strategies to fight financial difficulties. By combining core news with complementary brands and features, such… -
Short Trend Summary
The Challenge of News Avoidance. The decline in internet usage and the selective avoidance of news have become a concern for publishers. The Washington Post journalist Amanda Ripley calls for journalism that explains the news better and gives people hope.…
The Challenge of News Avoidance- Digital Platforms
- Global Challenges
- Media & Information
The Challenge of News Avoidance. The decline in internet usage and the selective avoidance of news have become a concern for publishers. The Washington Post journalist Amanda Ripley calls for journalism that explains the news better and gives people hope. Solutions and constructive journalism are gaining momentum with publishers and…
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Reuters - Journalism, Media, and...The Challenge of News Avoidance
The Challenge of News Avoidance. The decline in internet usage and the selective avoidance of news have become a concern for publishers. The Washington Post… -
Short Trend Summary
Pharma Goes TikTok. #MedicalTikTok is home to millions of short-form health-related videos, created by HCPs and patients with little brand involvement. Knowledge and personal journeys are being shared, forming powerful and emotive communities. Given the industy trust problem, in 2023…
Pharma Goes TikTok- Emerging Technology
- Health & Wellness
- Media & Information
Pharma Goes TikTok. #MedicalTikTok is home to millions of short-form health-related videos, created by HCPs and patients with little brand involvement. Knowledge and personal journeys are being shared, forming powerful and emotive communities. Given the industy trust problem, in 2023 more pharma brands will attempt to build trust by collaborating…
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OGILVY - Social Media Trends...Pharma Goes TikTok
Pharma Goes TikTok. #MedicalTikTok is home to millions of short-form health-related videos, created by HCPs and patients with little brand involvement. Knowledge and personal journeys…